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LOGO “Beginnings� is all about growth and small but significant starts. Inside of every great Mavericks player is the spirit of his childhood self. These players would never have become professional players if they had not embraced their childhood experiences and continued to grow from them. This logo is meant to capture this dual spirit and to inspire young fans that they too, can reach some of the goals their favorite basketball players have accomplished.


EMILY HOM-NICI | LOGO OPTION 1


COLOR PALETTE The logo color palette includes the Mavericks’ brand colors of blues and grays while the secondary color palette includes a great range of colors that create a feel of fun and excitement for children.


EMILY HOM-NICI | COLORS

LOGO PALETTE

SECONDARY PALETTE

PANTONE 538C C: 21% M: 13% Y: 8% K: 0% PANTONE 661C C: 100% M: 89% Y: 9% K: 1% PANTONE BLACK 6C C: 81% M: 71% Y: 59% K: 76%


TYPE PALETTES Lower-cased Futura paired with Helvetica makes up the clean logotype. Frutiger is used for the majority of other material and body copy while NBA Mavericks is used sparingly as headlines.


EMILY HO

Futura Std

(medium)

PRIMARY LOGO FONT

SECONDARY LOGO FONT

SIGNAGE FONT

abcdefghijklm nopqrstuvwxyz


MATERIALS The materials for this project are very reminiscent of a basketball stadium. Industrial influenced, we see metals such as stainless steel and painted aluminum. Woods, including the necessary court wood, combined with painted concrete and vinyl graphics help emphasize the court feeling with a bold impact.


COURT WOOD

PAINTED ALUMINUM STAINLESS STEEL

COURT WOOD

COLORED ACRYLIC VINYL STICKERS

PAINTED CONCRETE/WALLS


PROMOTIONAL To promote the exhibition outside of the traditional outlets, bleacher seats and water bottles were given out at local family basketball games and tournaments. Since they are ultimately the decision makers, parents were the target audience for these promotional items.


LOCATION “Beginnings” needed a large custom building for the unique exhibition/training center activities. The building is set to be constructed a block away from the Mavericks’ home court, the American Airlines Center. Also conveniently placed right next to the Dart Train, this spot was perfect for a Mavericks themed facility.


SITE PLAN The layout of the exhibition follows a timeline-like path. Visitors enter the exhibit in the “Team Locker Room” where they can learn about Mavericks’ players as they are today. Visitors then choose their favorite player, grab their card, and venture through their history in basketball—starting at childhood. As visitors move through the exhibit, they can grow with their personal player and measure themselves against them at every stage. The final stage is the “training” stage. Where the visitors start their own history by learning and training to become a professional basketball player.


173’

110

YOUNG ADULT STAGE ADULT STAGE

RESTROOMS

TEEN STAGE

300

361

N

FUTURE TRAINING

’ CHILD STAGE RESTROOMS

100 FT LOCKER STORAGE

GIFT SHOP

“ TEAM

LOCKER ROOM ” LOBBY

PARKING

296’


ENTRANCE The entrance sign is a progression of a basketball player through their life. These statues will be placed near the entrance door and strategically places so visitors must travel through them to get to the entrance.


VACUUM SEALED PLASTIC

5’

5’ COLORED ACRYLIC

5’ 3’

PAINTED ALUMINUM

11’ 7”

4’ 6” METAL BOLTS INTO CONCRETE WALL

4’ 6”


110

YOUNG ADULT STAGE ADULT STAGE

RESTROOMS

TEEN STAGE

FUTURE TRAINING

300

361

N

CHILD STAGE RESTROOMS

LOCKER ROOM DISPLAY

100 FT LOCKER STORAGE

“ TEAM

LOCKER ROOM ” LOBBY

This first display is a couple of the “lockers” that would begin in the lobby locker room. Here, each Mavericks player will have their own nook where memorabilia and statistics are housed. Videos are also playing in their locker. Visitors are enGIFT SHOP couraged to learn about all of the players and make a decision on their “favorite player”.

PARKING

296’


14’’

7’’


110

YOUNG ADULT STAGE ADULT STAGE

RESTROOMS

TEEN STAGE

FUTURE TRAINING

300

361

N

CHILD STAGE RESTROOMS

PLAYER CARDS DISPLAY

100 FT LOCKER STORAGE

“ TEAM

LOCKER ROOM ” LOBBY

Once the visitors choose their favorite player, they convene in the center of the room to find their player’s changing locker where they will retrieve a Playing Card. This card allows the visitor to unlock more info about their chosen player GIFT SHOP at each stage of the exhibition.

PARKING

296’


ALUMINUM LOCKERS

2’

34 7’

VINYL STICKERS

dirk

nowitzki dirk

nowitzki


173’

110

YOUNG ADULT STAGE ADULT STAGE

RESTROOMS

TEEN STAGE

FUTURE TRAINING

DISPLAY: MEASURE UP 300

361

N

This display is one that will be relatively the same in each stage of the exhibition (with a few changes). Visitors use their Playing Card to bring up their player’s statistics and data of height, width, and size at this point in their lives. The interactive screens and wall will allow you to measure yourself against where they were at that time.

CHILD STAGE RESTROOMS

100 FT LOCKER STORAGE

GIFT SHOP

“ TEAM

LOCKER ROOM ” LOBBY

PARKING


PAINTED CONCRETE

+ VINYL STICKERS

Measure Up How do you measure up to the pro’s when they were children? Your Player: Dirk Nowitzki

10’ INSERT YOUR PLAYER'S CARD

3’

STAINLESS STEEL

COMPUTER MONITOR

2’

MIRROR



Mavericks Exhibition