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• Co-produced a presentation on a project that a colleague and myself lead, on companies in the USA and where the best place to locate a new US branch would be which we then presented to the directors. • Researching into competitors and phoning our American clients. • Assist in building new markets for new employees that are due to join the company • Act as the first point of contact for any PR and media relations. • Liaising with the legal teams and directors about the copy on the company website to ensure all information is correct and relevant. • Phoning clients, potential employees and large businesses.

IT Works: Business Support, Media and PR relations

• Wrote my own blog where I posted photos of the studio, the day-to-day running of the office and any new garments that were produced. • Created Photoshop documents and articles to keep the blog up to date and current. It was linked to the main website, so it was kept very professional and polished. • Wrote weekly press releases which were sent out to key media contacts. • Dealt with press phone calls and emails, liaising photo-shoots, collaborations etc. • Assisted with an exclusive red-carpet launch where I greeted all press guests and introduced them to the brand whilst showing them round the brand showroom. • In-depth knowledge of the brand was essential, as it was a small company sometimes I was on my own in the office, answering phones and replying to customer emails. • Continuing work with Holland Cooper on their event stands at equestrian competitions and horse racing events.

Holland Cooper- PR and Marketing

E: emilyc.jacques@gmail.com

T: (+44) 07927860690


General day-to-day running of the office. Generating press cuttings for the different clients Proof reading press releases Created spread sheets of each clients activity, updating news and offers on the sites of sister websites. Used different PR software systems and learnt how they enhanced PR development.

Cardinal Newman College Spanish English Drama

Employment Reference- gary.dytor@itworksrec.com Character Reference- charlotte.goldthorpe@hud.ac.uk

Archbishop Temple High School 11 GCSE’s (A-C)

University of Huddersfield BA Hons Fashion Communication and Promotion 2010-2014 I study Marketing, Journalism, PR, Global consumer issues and the industry as a whole. As part of course we have assignments including planning PR campaigns, writing Marketing plans, analysing trends, and creating trends.

Education

I go to Spain every year with my family, which I love as I studied A Level Spanish. Although my Spanish isn’t perfect, I love trying to use it and conversing with the locals. I would like to visit Goa next, I have recently completed my dissertation based on the relationship between the Western and Indian fashion industry. My favourite hobby is exercise. Almost every day I do some sort of exercise as I believe it gives you a clear mind and helps keep you focused.

Interests:

• • • • •

Spice PR- PR Intern


students, like myself.

and bounce ideas around with a group of creative

Alpha Magazine was a magazine that was created by myself and three fellow students. It was aimed at the mid-market, high-street guy. We wanted it to be the male equivalent of Grazia. I wrote articles and participated in one of the photoshoots we did. i was really pleased and proud of the outcome. It was great to work in a group

Magazine Project


Alpha Magazine- “Orange is the New Black” Written by Emily Jacques Magazine Project

I THINK MY WRITING TONE IS QUITE CONVERSATIONAL AND LAID BACK BUT WHILST RESEARCHING MALE MAGAZINES AND OUR FEMALE EQUIVALENT ‘GRAZIA’ I FELT THIS FIT IN WITH OUR TARGET MARKET, AND WOULD BE WELL RECIEVED.

WE DECIDED THAT TRENDS WERE AN IMPORTANT SECTION OF OUR MAGAZINE SO I CHOSE TO WRITE THIS PIECE ON A COLOUR TREND. I RESEARCHED INTO VARIOUS DIFFERENT BRANDS, SOME HIGHSTREET AND SOME DESIGNER TO GIVE A WIDE RANGING VARIETY OF PRODUCTS FOR OUR MID-MARKET, MALE READER.

£64.95

£50.00

Topman have chosen a warm, pumpkin orange to introduce you to this bold colour. A thick chunky knit, t h e ‘ H o m m e M a s o n J u m p e r’. Perfect paired with dark jeans and your favourite leather jacket.

ou might think that orange isn’t your colour, however, it is THEE colour that is everywhere at the moment. From the catwalk to the high street, from your walking coats to your suit jackets it has infiltrated the fashion scene in every sense. It’s a colour that has slowly been gaining more and more momentum, taking men away from their staple burgundys and navys. Its all about balance with orange, you have to pair it carefully and watch what your wearing it with. If you don’t, you risk going so far off the fashion scale we can’t even see you. A brave choice, and definitely a statement colour so must be worn wisely.

Y

If your still unsure and want to take this step by step then we suggest this Nixon neon ‘Time Teller’ watch. It’s the perfect accessory to brighten up your outfit. A flash of colour without it being too overpowering ( y o u ’ll g e t t h e re o n e d a y) Or, River Island have a pair grey, suede boat shoes subtly trim med with an orange sole. They would look perfect teamed with your Topman Homme jumper, or if your not so keen with orange on orange, then a classic white tee with your favourite jeans and you are ready to go.

f you want to take this trend head on, then get down to Jack and Jones where they have brought the hooded panel jacket into their new collection, in the most fabulous hue of orange. Moncler inspired, it is fitted and sleek and we will NOT be loosing you in a crowd!

I

£45.00

orange is the new black

α.

£40.00


Alpha Magazine- “The Classic White Shirt” Written And Modelled by Emily Jacques Magazine Project

THROUGH RESEARCH, I FOUND THAT A FEMALE ELEMENT TO ANY MALE MAGAZINE WAS AN IMPORTANT COMPONENT, SO AS A GROUP WE DECIDED TO INCLUDE THIS SHOOT. WE RESEARCHED DIFFERENT SHOOTS THAT WERE FEMININE AND SEXY, BUT NOT YOUR TYPICAL 'LADS MAG' IMAGES. I VOLUNTEERED TO MODEL FOR THE SHOOT, AND WE ALL CO-DIRECTED.


Alpha Magazine- "The Streets” Co-ordinated by Emily Jacques Magazine Project

THE FIRST SHOOT FOR ALPHA MAGAZINE WAS FOCUSED ON A TAILORED, MORE PROFESSIONAL LOOK AND SO FOR THE SECOND SHOOT WE WANTED TO MAKE IT MORE CASUAL AND 'STREET STYLE'. WE SCOUTED THIS MODEL, AND STYLED HIM USING GARMENTS FROM HIGH STREET STORE BANK. OUR AIM WAS TO GO FOR A MORE RUGGED, URBAN FEEL.


project.

wanted to study, and it was a very insightful

build my case study on. It was a topic i had always

area, and they gave me invaluable information to

people in the industry who had experience in this

My case study project was based on the influence of India and its culture on the western fashion industry. I found this subject really interesting, which i think is incredibly important when writing a case study. I interviewed several

Case Study Project


ISSA- Case Study Written by Emily Jacques Case Study Project

THIS SECTION WAS AN ANALYSIS OF DESIGNERS THAT, OVER THE LAST TEN YEARS HAD LOOKED INTO INDIA AND ITS CULTURE FOR INSPIRATION. THIS PART OF MY CASE STUDY WAS TO ANALYSE AND EXAMINE THE WORK OF FASHION BRAND ISSA, AND THEIR INDIAN INFLUENCES. I RESEARCHED INTO THE REASONS WHY DANIELLA HELAYEL CHOSE INDIA AS HER INSPIRATION AND WHAT METHODS SHE USED TO PORTAY IT IN HER WORK.

A new brand that has embraced the Indian trend is Issa. Started in 2003 by Daniella Helayel, they quickly became known for their signature silk, draped dresses, which received worldwide notoriety when Kate Middleton wore a royal blue Issa dress at the announcement of her engagement. (Sowray, 2013) Issa’s Spring/Summer 2011 Ready-To-Wear collection was a colourful homage to the ‘exotic landscapes of India’. ‘Indian Summer’- the name Helayel gave to this collection- was host to a variety of strong, vibrant colours. After travelling to India in 2010, Helayel was inspired by the vibrancy and the elegance of the Indian women in their silk saris. (Forrester, 2010) She also was intrigued by the drapes, which is evident throughout this collection as she experiments with several different drape techniques. It featured silk dresses, draped to be reminiscent of the traditional Indian Salwar Kameez, some with tight pleats creating a corset type gown, and some with a more fluid movement, to create flowing, asymmetrical silhouettes. (Wong, 2013) To complement the Sari-inspired cocktail dresses, Helayel added elaborately jewelled earrings and intricately wrapped silk turbans in contrasting rich colours. Daniella Helayel has received attention in the media not only for the Indian inspiration within her collections, but also for the Indian influence she has brought into her personal life and promotional events. In 2010, she hosted a celebrity party in the style of a Maharani Ball with guests encouraged to dress in traditional Indian attire. (Tatler, 2010) Her Chelsea townhouse is an eclectic mix of ethnic influences; Indian culture is something that is clearly a dominant stimulus in Helayel’s life. (Daily Mail, 2008) (See figure 2)

ISSA


Case Study-Chapter 2 Written by Emily Jacques Case Study Project

I LOOKED INTO THE REASONS WHY DESIGNERS HAD CHOSEN INDIA AS A SOURCE OF INSPIRATION, AND IN WHAT WAY THEY WERE CONVEYING THIS TO THEIR MARKETS. I DID A LOT OF RESEARCH INTO THE GROWING LUXURY MARKETS OF THE 'BRIC COUNTRIES' AND THE INFLUENCE THESE COUNTRIES HAD ON THE FASHION INDUSTRY.

Differing ways in which designers gather their cultural information and subsequently conduct their business are then explored along with the potential, consequential social impact of these approaches. The resulting positive or negative effects on the large number of indigenous, artisan craftsmen are then considered, highlighting the risk to the sustainability of these traditional and highly sought after techniques.

The work of different designers who have chosen to incorporate the Indian look in their collections is then analysed along with the differing techniques and influences that were drawn upon to create these collections.

The luxury brands entering the Indian market are then explored, as are their reasons for doing so. The research suggests this interest stems from the staggering growth in India’s social and economic standing, leading to a particularly pronounced growth in the luxury goods sector.

This case study explores the influence of Indian culture on the Western fashion industry, over the last 15 years in particular. The research examines the historical connections of India and the Western world, looking specifically at the British Raj era and British rule over the country.

THE INTER-RELATIONSHIP BETWEEN INDIAN CULTURE AND THE WESTERN FASHION INDUSTRY, FOCUSING ON THE HIGH-FASHION LEVEL


Case Study-Chapter 3 Written by Emily Jacques Case Study Project

A LARGE PART OF MY CASE STUDY WAS TO ANALYSE AND COMPARE THE WORK OF TWO FASHION BRANDS THAT HAD USED INDIAN INFLUENCES IN THEIR COLLECTIONS. I LOOKED INTO KARL LAGERFELDS CHANEL METIERS D'ART PARIS-BOMBAY SHOW. I DELVED INTO THE ETHICAL ISSUES CONCERNED WITH THIS TOPIC AND LOOKED INTO THE CORPORATE SOCIAL RESPONSIBILITY SUCH LARGE BRANDS HAVE.

The following section looks specifically at the work of two designers who have used Indian inspiration in their designs. It explores the way they have conducted their research, interpreted the culture and whether their approach to “Corporate Social Responsibility” has an impact on Indian Society and the Indian fashion industry. Several young designers were contacted to determine their preferred research methods and attitudes to differing business models.

THE USE OF INDIAN CULTURE IN DESIGNEXPLORING WESTERN IMPACTS ON INDIAN FASHION AND SOCIETY.


I co-ordinated a photoshoot which the Holland Cooper brand will be using as their 2014 Campaign images.

and created a decor plan for the stores interior.

worked with an architect on the store designs

My Final Major Project was the marketing, planning, pr and design of a boutique store for the holland cooper brand. i designed pr and marketing campaigns, planned a launch event,

Final Major Project


Holland Cooper Photoshoot Co-ordinated by Emily Jacques Final Major Project

OUR LOCATION PHOTOSHOOT WAS SHOT AT CORNBURY PARK, A HUGE STATELY HOME IN OXFORD. WE ORGANISED A BENTLEY TO BE INVOLVED IN OUR SHOOT, AND RAN A SOCIAL MEDIA COMPETITION TO FIND DOG MODELS. BOTH MODELS WERE PROFESSIONAL, FULL TIME MODELS WHICH MADE DIRECTING THE SHOOT MUCH EASIER. IT WAS IMPORTANT TO SHOWCASE HOLLAND COOPERS DIFFERENT COLLECTIONS, AND THEIR CROSSOVER OF COUNTRY AND CITYWEAR.

FOR ME, THIS WAS A LIVE PART OF MY PROJECT AS HOLLAND COOPER WERE GOING TO USE THE IMAGES ON THE HOMEPAGE OF THE WEBSITE, AND FOR ALL PROMOTIONAL PURPOSES.


Holland Cooper Store Layout Co-ordinated by Emily Jacques Final Major Project

I WORKED WITH AN ARCHITECT ON DESIGNING THE HOLLAND COOPER STORE. I HAD SEVERAL MEETINGS TO DISCUSS THE LAYOUT, SHAPE AND FEATURES OF THE STORE. I FOUND A PROPERTY LOCATED IN CHELSEA AND SENT OFF FOR THE FLOORPLANS SO WE COULD CREATE A PRODUCT TRUE TO SIZE.


Once the initial layout was finalised, I created a rough draft of what I wanted in store in terms of windows, tables, rails, changing rooms and mirrors so that Rebecca could add some detail onto the floor plans. Whilst this was being designed, I conducted extensive research into the actual décor of the store and how it would be designed to represent the brand’s identity and ethos. I looked into British interior designers whose style would compliment that of Holland Cooper’s; sophisticated and elegant with a British Heritage style. Through this research I found that the customer journey and a positive in-store experience is vital to deliver brand loyalty ensuring customers return to the store to make further purchases. With this in mind, I designed the store to make the customer experience as luxurious as possible, maintaining a high-class atmosphere. I chose features and colours that would best compliment the Holland Cooper products, using companies and designers all based in the UK with British made products. The store design is an amalgamation of British Heritage and contemporary trends, reflecting the innovative and unique style of the Holland Cooper Collection.

Holland Cooper Store Design Written by Emily Jacques Final Major Project

THIS PIECE OF WORK WAS USED IN MY EXPOSITION AND EXPLAINED HOW I GOT TO THE END RESULT IN REGARDS TO THE HOLLAND COOPER STORE DESIGN. THE DECOR WAS DESIGNED WITH A BRITISH HERITAGE THEME IN MIND, COMBINED WITH AN URBAN VIBE MUCH LIKE HOLLAND COOPERS GARMENTS. I DESIGNED THE STORE USING PRODUCTS BY BRITISH DESIGNERS AND SUPPLIERS, SUCH AS BRITISH LIGHT DESIGNER DAVID HUNT, WHO INCORPORATED DEER ANTLERS INTO HIS WORK.

The store design was created by myself with the help of architecture student Rebecca Hodgson. I spent time with her as she re-designed the original floor-plans of an appropriate property I had found on Rightmove. The property was originally designed as an office space, so to make it more comprehensible and accessible, several walls and a toilet space were removed to make a more open space for shoppers to wander into.

The Store Design


I worked with Holland Cooper for the majority of placement year as a PR and Marketing Assistant, but as the company was relatively small i got a real hands-on experience working on events, customer service, stock takes and social media. I still work with the brand on their shows and events, and have gained a wealth of knowledge through this experience.

revolved around.

industry which is what most of my placements

PR

year gave me an invaluable insight into

the fashion industry, and also into the

My placement

Placement Year


Holland Cooper Press Release by Emily Jacques Placement year

I WORKED WITH BRITISH BRAND HOLLAND COOPER AS A PR AND MARKETING ASSISTANT DURING MY PLACEMENT YEAR. I WROTE REGULAR PRESS RELEASES WHICH WERE SENT OUT TO PRESS, CO-ORDINATED WITH CURRENT PRESS CONTACTS AND TRIED TO BUILD NEW ONES. I ALSO CO-ORDINATED EVENTS AND I WAS IN CHARGE OF THE VIP GUESTS AT THE HOLLAND COOPER RED CARPET HARRODS LAUNCH. THIS PARTICULAR PRESS RELEASE WAS TO EXPLAIN THE SUSTAINED POPULARITY OF BRITISH LUXURY BRANDS DURING THE RECESSION, AND WHY HOLLAND COOPER FALLS INTO THIS CATEGORY.

So next time you think about rewarding yourself with a new item, don’t think about buying yourself something for one night…- your Christmas party, a wedding maybe, think about the investment into something that will stay with you, and has a story behind it.

Although Holland Cooper may be nearer the top of your budget, the garment you would be buying would be an investment piece- carefully hand cut and put together with the upmost care it is a luxury that will last you a very long time.

Holland Cooper falls into that luxury brand with a very strong British link. Their tweed is woven in the UK by the best manufacturers ensuring only the highest quality. It is then sent to the Holland Cooper studio, located in the heart of Suffolk where the team hand-cut the material ready to be made into one of Holland Cooper’s unique garments. It is then sent to a variety of outworkers and specialist manufacturers (all in the UK) where the garment is created.

It has also been revealed that the reason luxury brands, especially luxury brands with a British Heritage have survived this bleak economic crisis is because people want to buy into brands that have a story and a reason behind their more expensive items…

We all know that in the last few years the recession may have made you think twice about going shopping and splashing out on a few new outfits. This is a rather depressing thought. However, in some recent research done it has shown that the psychological and emotional power of shopping should not be undervalued!

How the British Brand Has Survived the Recession


Holland Cooper- Badminton Horse Trials by Emily Jacques Placement year

DURING MY PLACEMENT AND SINCE I FINISHED MY PLACEMENT, I WORK WITH HOLLAND COOPER ON THE VARIOUS SHOWS THEY DO AROUND THE COUNTRY INCLUDING BADMINTON HORSE TRIALS, CHELTENHAM RACES AND THE CLA GAME FAIR. I WORK ON THE STAND, AND HELP CUSTOMERS FIND WHAT THEY ARE LOOKING FOR, STYLE THE GARMENTS AND BOOK PERSONAL APPOINTMENTS FOR BESPOKE PRODUCTS TO BE MADE. I HAVE TO BE UP TO DATE WITH THE BRAND, AND SERVE AS A BRAND EXPERT AS I AM OFTEN ALONE ON THE STAND, AND IN CHARGE.


Holland Cooper- Peter Jones Clay Shoot by Emily Jacques Placement year

HOLLAND COOPER WAS PETER JONES' BRAND SPONSOR FOR HIS ANNUAL CLAY SHOOT DAY THAT WAS HELD AT THE ROYAL BERKSHIRE SHOOTING GROUND. MR JONES HAD, HAD A BESPOKE SUIT MADE FOR HIM ESPECIALLY FOR THE DAY. WE HAD A SMALL STAND AT THE GROUND, WHERE WE SHOWCASED THE COLLECTION TO THE GUESTS. THROUGH THIS EVENT, I MADE A GREAT NETWORK OF CONTACTS AND MET SOME REALLY INSPIRATIONAL, INTERESTING PEOPLE.


Elle.

connection with global fashion magazines such as

live projects and entered writing competitions in

Through second year we had a variety of projects over an array of areas such as Journalism, Trend Forecasting and Marketing. It was a good introduction to Placement year as we worked on

Second Year Work


Needs functioning products to use around their busy schedules.

Rise of the powerful woman.

Women who have careers, families and still manage to be a fashion icon.

Womens status has now grown, especially in the working world. Equal pay to men.

Trend Drivers

Trend Consequences

Out with the old in with the new...

Multiple use furniture becoming more popular.

Trend Future

Technology will continue to evolve and develop new things which will influence future trends.

Japan’s second-largest automaker behind Toyota said it wants to be the world’s largest player in so-called “zeroemission vehicles”, including a new fuel cell electric vehicle developed with Daimler.

Japanese auto giant Nissan is aiming to sell 1.5 million electric vehicles around the world by 2016, the company said Monday, as it looks to capitalize on growing demand for green products.

Latest design of the space suit- MultifuncBusinesses getting latest technology tionig, all the componants needed to survive. Transforms, different uses etc...

Not just a phone

Cartogram by Emily Jacques Second Year Work

THIS CARTOGRAM WAS MADE TO PORTRAY A NEW TREND THAT I HAD PREDICTED. I PREDICTED THIS TREND THROUGH RESEARCH INTO TECHNOLOGY AND GROWING SOCIOECONOMIC TRENDS SUCH AS THE RISE OF THE CAREER WOMAN, AND THE FUTURISTIC, HIGH-TEC DEVELOPMENTS THAT WERE BEING MADE ACROSS THE WORLD.

Fashion Icons

Trend Innovator

Trend Impact

Modern Practicality is about functionality, practicality and multiple usage of a product. In a society where time is precious, this trend thinks of everything and tries to make life easier...

Modern Practicality

Old technology will be scrapped and everyone will be updating top the newest,most practical thing.

Going green- Practicality of cars, homes making the world more eco friendly.

Apple-Revolutionsing technology. Multi functioning products.


Film Review by Emily Jacques Second Year Work

WE WERE ASKED TO REVIEW FILMS THAT HAD A LINK TO FASHION, I CHOSE THE DEVIL WEARS PRADA AND BREAKFAST AT TIFFANYS. I PARTICULARLY LOVE THE DEVIL WEARS PRADA BECAUSE IT IS BASED ON A TRUE EXPERIENCE IN THE FASHION INDUSTRY. I THINK THAT MY WRITING STYLE IN THIS PIECE IS LIGHT-HEARTED AND 'JOURNALISTIC' BUT STILL GETS ACROSS A STRONG MESSAGE ABOUT THE FILMS MEANING.

It just shows what a Chanel dress and a pair of Louboutins can do to a girl, and leads us to believe that the devil, may well indeed wear Prada.

This film is based on writer Lauren Weisbergers own experience of an internship at Vogue and her run-ins with famously feisty editor Anna Wintour. It paints a slightly frightening but somewhat appealing picture of the fashion industry.

They team up and head to Paris Fashion Week, both leaving behind their failed relationships. Miranda’s third husband and Andy’s exasperated boyfriend have been left, widowed to Runway. Andy did what she swore she wouldn’t; she sold her soul to fashion.

She sees her job at Runway as a mere starting point into the publishing world, and a pathway to a career in serious journalism, but Andy soon gets caught up in the chaos and commotion of the fashion industry. The scandal, stress and stilettos soon take over as she leaves behind her friends, to become Miranda’s minion.

However, throughout the film the un-styled, inexperienced Andy transforms into a fully-fledged, faithful fashionista and achieves the impossible for her much-feared boss. Completing (almost) every one of Miranda’s outrageous tasks, Andy soon becomes one of Miranda’s favorites.

Andy Sachs turns up to the Runway office breaking all the rules a fashion intern should follow. She hasn’t heard of Runway, she didn’t wear designer shoes and she hadn’t heard of Miranda Priestley. With her high heels and high standards, Miranda has everyone quaking in their Jimmy Choo’s. Having sacked all the previous interns hired for her, she is looking for someone who can seemingly achieve the unachievable.

The Devil Wears Prada

Portfolio final  

My Final Portfolio of work over the last four years. Please download to see it in its full potential!

Portfolio final  

My Final Portfolio of work over the last four years. Please download to see it in its full potential!

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