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ASSESSMENT ITEM 3 BUILD A BRAND 3603QCA MAJOR STUDIO PROJECT EMILY AYERS s2835503


1

EMILY AYERS

Corporate identity - logo


MAJOR STUDIO PROJECT

2

Improper scaling of logo (i.e. Not to scale).

Improper border space. There must be at least a 1.5cm border at all times (to scale).

Wrong logo for dark backgrounds. This logo is to be used on light backgrounds, while its counter part logo is used on this type of background.

Wrong logo. Does not have a black centre.


3

EMILY AYERS

Stationery Action Pack’d stationery should always follow the black and white corporate image. As it’s products are designed to be bright and colourful, any branding / stationery that is colourful will clash with its products, which are the focal point of Action Pack’d Co. The Action Pack’d logo was specifically designed with

several variations so that it can be easily placed over photographic images. All of which must follow our black and white theme. The logo can not be changed, manipulated or scaled in any other way other than the four variations provided (see page 1). A minimum space of 1.5x

heights of clearance must be left around the logo under all circumstances, unless specifically approved by the brand manager.


MAJOR STUDIO PROJECT

Packaging design

4


5

Invoice

EMILY AYERS


MAJOR STUDIO PROJECT

Labels

6


7

WEBSITE DESIGN

EMILY AYERS


MAJOR STUDIO PROJECT

8


9

EMILY AYERS

Packaging System


MAJOR STUDIO PROJECT

Interior Fit-Out

10


Assessment item 3