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TARGET AUDIENCE

REVIVE COFFEE

brandbook pt.1

Emilli Wright 10101099


TARGET AUDIENCE

NAME: SARAH AGE: 27 OCCUPATION: PR/Social Media Strategist

NAME: DEAN AGE: 29 OCCUPATION: UX Lead

NAME: LEAH AGE: 25 OCCUPATION: Graphic Design Student

BIO:

BIO:

BIO:

Sarah works with an independant start up as the lead on their public relations and social media strategy. Sarah often works remotely and enjoys sitting down with a good cup of coffee and getting to business. She loves photographing and dogs, of course. She’s new to city life and loves exploring her surroundings. Sarah is a sucker for a cafe with the hottest playlists and the comfiest atmosphere.

Dean works for a fintech startup as the primary UX designer. His goal is to impress new clients with his beautiful designs. Dean has lived in the city for a number of years and is always looking for a new spot to hang out at with his team and get the creative juices flowing. Dean works long hours and as a result drinks a lot of coffee. He’s always on the hunt for the perfect cup.

Leah is a graphic design student in her last year of her degree. She’s crunching those portfolio projects. Leah spends most of her time out of the house and loves working in small, independant cafes. She loves music, motorcycles, design and dogs. She loves being surrounded by people and enviroments that inspire her. She loves vintage anything as well as contemporary or modern vibes. She loves anything with a pop

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COMPETITORS

Dinosaur Coffee

Sam James Coffee Bar

LOGO

COLOUR

LOGO

COLOUR

Dinosaur Coffee’s logo is fun, imaginative, adventurous and child-like. The dinosaur logo suggests this coffee shop doesn’t take itself too serious and neither should it’s patrons. The type atnd colour eludes to this whimsical feelings. As well as seemingly cheerful.

A fun, bright colour scheme is used to go with the imaginative flow of this cafe. Colour suggests a very exciting, cheerful and optimistic environment. The colours seems to suggest a touch of nostalgia. The colour are reflective of the LA sun.

Sam James Coffee Bar utilizaes simple, effective and memorable design in their logo. One simple shape reflects the simplistic nature and values of SJCB. Shortening their name to SJCB in addition to the diamond icon reflects a sense of mystery as well as this feeling of

White and Black colour scheme eludes to a more urban, exclusive, city vibe. A clean, mysterious aesthetic with a bit of grunge. Monochromatic colour scheme reflects SJCB’s simplistic approach to coffee. The colour choices are elude to classiness and luxury.

TYPOGRAPHY

TYPOGRAPHY

The typography of the logo and the menu board suggests something a little more laidback. The uniqueness of the type suggests that Dinosaur Coffee is something a little different. It is a fun type and has a hip west-coast feel.

Monospace type on menu boards evokes an outsider vibe while the serif type for the logo reflects classiness and classic modern look.

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BRAND PROMISE

Revive Coffee is all about providing creatives and people alike with the perfect atmosphere for collaboration and just the right amount of caffeine to get those creative juices flowing. We believe that a strong cup of joe, a creative mind and collaboration can change the world; it starts here at Revive.

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IDEATION & SKETCHES

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MOODBOARD 1

R: 21 G:21 B: 21 C: 73 M:67 Y:65 K: 80

80%

60%

80% R: 244 G:243 B: 241 C: 3 M:2 Y:3 K: 0 60%

80% R: 137 G:183 B: 207 C: 46 M:16 Y:11 K: 0 60%

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MOODBOARD 2

25% 50% 75%

25% 50% 75%

25% 50% 75%

25% 50% 75%

R:104 G:110 B:108 C:60 M:47 Y:50 K:17

R:12 G:6 B:20 C:77 M:73 Y:60 K:81

R217 G:220 B:227 C:13 M:9 Y:6 K:0

R:161 G:110 B:83 C:31 M:57 Y:69 K:13

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MOODBOARD 3

R:128 G: 187 B: 168 C: 47 M:11 Y: 38 K: 0

75%

50%

R:242 G: 242 B: 240 C: 4 M:2 Y: 4 K: 0

75%

50%

R:235 G: 158 B: 150 C: 5 M:45 Y: 33 K: 0 75%

50%

R:164 G: 164 B: 166 C: 38 M:31 Y: 30 K: 0

75%

50%

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TYPOGRAPHY

AaBb AaBb

GOBOLD REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

HEADING 1

HEADING 2 HEADING 3

Roboto Mono Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

THIS IS A HEADING This is body copy text. Faccum ea nia corum que natianditem as aceratur, quos incidel lescilitio. Ut eaquidu ndipsam vendicitas utem fuga. Nullaut aliquo quamus, non ne nos aut accum lit, tem verfero doluptios aperro earcipsamus atet qui nos nis quis doluptus ad unt

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COFF E V I E EV

E

R

LOGO ITERATION

REVIVE

Revive coffee

REVIVE

coffee

COFFEE

REVIVE

COFF E V I E EV

REVIVE

REVIVE

REVIVE

coffee

E

R

COFFEE

COFFEE

REVIVE COFFEE

COFFEE

REVIVE COFFEE

REVIVE COFFEE

REVIVE COFFEE

COFFEE REVIVE COFFEE

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LOGO ITERATIONS

ReEV VE

REVIVE

REVIVE

COFFEE

REVIVE

coffee

REVIVE

COFFEE

REVIVE COFFEE

COFFEE

REVIVE COFFEE

REV VE COFFEE

REV VE COFFEE

REVIVE

ReEV VE COFFEE

REV VE coffee

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final logo

REVIVE coffee

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WEB & MOBILE UI KIT

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UI MOCK UP

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SIGN MOCK UP

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ENAMEL MUG

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RETAIL BAG

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TO GO CUP

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T-SHIRT

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BUSINESS CARD

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STATIONARY

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