TARGET AUDIENCE
REVIVE COFFEE
brandbook pt.1
Emilli Wright 10101099
TARGET AUDIENCE
NAME: SARAH AGE: 27 OCCUPATION: PR/Social Media Strategist
NAME: DEAN AGE: 29 OCCUPATION: UX Lead
NAME: LEAH AGE: 25 OCCUPATION: Graphic Design Student
BIO:
BIO:
BIO:
Sarah works with an independant start up as the lead on their public relations and social media strategy. Sarah often works remotely and enjoys sitting down with a good cup of coffee and getting to business. She loves photographing and dogs, of course. She’s new to city life and loves exploring her surroundings. Sarah is a sucker for a cafe with the hottest playlists and the comfiest atmosphere.
Dean works for a fintech startup as the primary UX designer. His goal is to impress new clients with his beautiful designs. Dean has lived in the city for a number of years and is always looking for a new spot to hang out at with his team and get the creative juices flowing. Dean works long hours and as a result drinks a lot of coffee. He’s always on the hunt for the perfect cup.
Leah is a graphic design student in her last year of her degree. She’s crunching those portfolio projects. Leah spends most of her time out of the house and loves working in small, independant cafes. She loves music, motorcycles, design and dogs. She loves being surrounded by people and enviroments that inspire her. She loves vintage anything as well as contemporary or modern vibes. She loves anything with a pop
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COMPETITORS
Dinosaur Coffee
Sam James Coffee Bar
LOGO
COLOUR
LOGO
COLOUR
Dinosaur Coffee’s logo is fun, imaginative, adventurous and child-like. The dinosaur logo suggests this coffee shop doesn’t take itself too serious and neither should it’s patrons. The type atnd colour eludes to this whimsical feelings. As well as seemingly cheerful.
A fun, bright colour scheme is used to go with the imaginative flow of this cafe. Colour suggests a very exciting, cheerful and optimistic environment. The colours seems to suggest a touch of nostalgia. The colour are reflective of the LA sun.
Sam James Coffee Bar utilizaes simple, effective and memorable design in their logo. One simple shape reflects the simplistic nature and values of SJCB. Shortening their name to SJCB in addition to the diamond icon reflects a sense of mystery as well as this feeling of
White and Black colour scheme eludes to a more urban, exclusive, city vibe. A clean, mysterious aesthetic with a bit of grunge. Monochromatic colour scheme reflects SJCB’s simplistic approach to coffee. The colour choices are elude to classiness and luxury.
TYPOGRAPHY
TYPOGRAPHY
The typography of the logo and the menu board suggests something a little more laidback. The uniqueness of the type suggests that Dinosaur Coffee is something a little different. It is a fun type and has a hip west-coast feel.
Monospace type on menu boards evokes an outsider vibe while the serif type for the logo reflects classiness and classic modern look.
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BRAND PROMISE
Revive Coffee is all about providing creatives and people alike with the perfect atmosphere for collaboration and just the right amount of caffeine to get those creative juices flowing. We believe that a strong cup of joe, a creative mind and collaboration can change the world; it starts here at Revive.
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IDEATION & SKETCHES
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MOODBOARD 1
R: 21 G:21 B: 21 C: 73 M:67 Y:65 K: 80
80%
60%
80% R: 244 G:243 B: 241 C: 3 M:2 Y:3 K: 0 60%
80% R: 137 G:183 B: 207 C: 46 M:16 Y:11 K: 0 60%
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MOODBOARD 2
25% 50% 75%
25% 50% 75%
25% 50% 75%
25% 50% 75%
R:104 G:110 B:108 C:60 M:47 Y:50 K:17
R:12 G:6 B:20 C:77 M:73 Y:60 K:81
R217 G:220 B:227 C:13 M:9 Y:6 K:0
R:161 G:110 B:83 C:31 M:57 Y:69 K:13
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MOODBOARD 3
R:128 G: 187 B: 168 C: 47 M:11 Y: 38 K: 0
75%
50%
R:242 G: 242 B: 240 C: 4 M:2 Y: 4 K: 0
75%
50%
R:235 G: 158 B: 150 C: 5 M:45 Y: 33 K: 0 75%
50%
R:164 G: 164 B: 166 C: 38 M:31 Y: 30 K: 0
75%
50%
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TYPOGRAPHY
AaBb AaBb
GOBOLD REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
HEADING 1
HEADING 2 HEADING 3
Roboto Mono Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
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COFF E V I E EV
E
R
LOGO ITERATION
REVIVE
Revive coffee
REVIVE
coffee
COFFEE
REVIVE
COFF E V I E EV
REVIVE
REVIVE
REVIVE
coffee
E
R
COFFEE
COFFEE
REVIVE COFFEE
COFFEE
REVIVE COFFEE
REVIVE COFFEE
REVIVE COFFEE
COFFEE REVIVE COFFEE
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LOGO ITERATIONS
ReEV VE
REVIVE
REVIVE
COFFEE
REVIVE
coffee
REVIVE
COFFEE
REVIVE COFFEE
COFFEE
REVIVE COFFEE
REV VE COFFEE
REV VE COFFEE
REVIVE
ReEV VE COFFEE
REV VE coffee
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final logo
REVIVE coffee
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WEB & MOBILE UI KIT
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UI MOCK UP
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SIGN MOCK UP
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ENAMEL MUG
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RETAIL BAG
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TO GO CUP
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T-SHIRT
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BUSINESS CARD
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STATIONARY
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