Page 1

SIMONE ROCHA emilie haupt // fasm 311 // professor oscar betancur //

x MONCLER


CONTENTS

MARKETING STRATEGY

MARKETING MESSAGE

MP4s

#HASHTAG

BTS:

BTS: PROCESS

RELEASE FORM

STORYBOARD

SHOT LIST

CALL SHEET

SCHEDULE

TALENT

MODEL

STYLING

MOODBOARD

ART DIRECTION

INSPIRATION

BRAND OVERVIEW

CLICK & GO TO PAGE

emilie haupt // fasm 311 // professor oscar betancur // page 2


BRAND OVERVIEW SIMONE ROCHA: DEBUTED IN LONDON FASHION WEEK IN SEPTEMBER OF 2010 MULTIPLE PRESTIGES STOCKISTS UNDER HER BELT

DOVER STREET MARKET, MATCHESFASHION, BERGDORF GOODMAN & SAKS FIFTH AVENUE

FIRST US STORE OPENED IN SOHO, NY IN 2015

FEBRUARY 2018 SIMONE PRESENTED FIRST COLLECTION AS CREATIVE DIRECTOR OF MONCLER

emilie haupt // fasm 311 // professor oscar betancur // page 3


INSPIRATION

emilie haupt // fasm 311 // professor oscar betancur // page 4


ART DIRECTION AIM TO CREATE A SERIES OF MICRO MOVIES INSPIRED BY THE SPRING SUMMER 2019 COLLABORATION BETWEEN SIMONE ROCHA AND MONCLER.

emilie haupt // fasm 311 // professor oscar betancur // page 5


emilie haupt // fasm 311 // professor oscar betancur // page 6


emilie haupt // fasm 311 // professor oscar betancur // page 7


ALEX BOWENS

MODEL

emilie haupt // fasm 311 // professor oscar betancur // page 8


CLICK & GO TO INSTAGRAMS

TALENT:

DAVID DONG PHOTOGRAPHER, EDITOR

EMILIE HAUPT

RACHEL Z.

ART DIRECTOR, STRATEGIST, EDITOR

MAKEUP ARTIST, ASSISTANCE

emilie haupt // fasm 311 // professor oscar betancur // page 9


SCHEDULE 25TH

27TH/28TH

30TH/31ST

1ST/3RD

CONCEPT

PITCH

PROP SHOPPING

PROCESS LAYOUT INTERACTIVITY

MOODBOARD

CASTING

LOCATION SCOUT

CREATE GIFS

FINAL EDITS

STATEMENT

ORDERING

MAKING ITEMS

HASHTAG COPY

PRESENTATION

PROCESS

PICK UP GARMENT

5TH/7TH

STYLING PHOTOS SHOOT ON 31ST emilie haupt // fasm 311 // professor oscar betancur // page 10


CALL SHEET SHOOT

EMILIE

8:00 AM

EMILIE, RACHEL12 8:30 AM & ALEX

BOTANICAL GARDENS

PICK UP MODEL & RACHEL SET UP PROPS & START MAKEUP

DAVID 128:30 AM

PHOTO / TEST LIGHTING /

START @ 9 AM

FIRST GIF FLOWERS ON FACE

WRAP

03/31/19

11 AM

SHOOT UNTIL 11 AM 11:15 AM CLEAN UP & BRING ALEX & RACHEL HOME

emilie haupt // fasm 311 // professor oscar betancur // page 11


SHOT LIST: BOTANICAL GARDENS [SHOT SIZE]

[SHOT ANGLE]

[PROPS / ETC]

GIF 1]

MCU

EYE LEVEL

FLOWERS ON FACE

GIF 2]

MCU

EYE LEVEL

SHOES ON PLASTIC W/ DIRT

[GIF 3]

MCU

EYE LEVEL

PULLING OFF GARDEN GLOVE

[GIF 4]

MCU

EYE LEVEL

HOLDING BUCKET OF FLOWERS

[GIF 5]

MCU

EYE LEVEL

BONNET BLOWING IN WIND

[GIF 6]

MCU

EYE LEVEL

SHOE PUSHING SHOVEL INTO GROUND

ALEX

emilie haupt // fasm 311 // professor oscar betancur // page 12


STORYBOARD GIF 1:

MODEL HAS BLANK EXPRESSION AND THERE IS A SUBTLE MOVEMENT OF THE

BONNET BLOWING IN THE WIND

GIF 2:

CLEAR PLASTIC TARP IS LAID DOWN AND THE SHOES ARE REVEALED

FROM THE DIRT

GIF 3:

MODEL PULLS GARDEN GLOVE OFF ONE HAND WITH HER TEETH

GIF 4:

FLOWERS ONE BY ONE GET ADDED INTO THE PAIL IN THE MODELS HAND

emilie haupt // fasm 311 // professor oscar betancur // page 13


RELEASE FORM

emilie haupt // fasm 311 // professor oscar betancur // page 14


BTS: PROCESS

emilie haupt // fasm 311 // professor oscar betancur // page 15


BTS:

emilie haupt // fasm 311 // professor oscar betancur // page 16


#HASHTAG

#SIMONEROCHAxMONCLER

emilie haupt // fasm 311 // professor oscar betancur // page 17


MARKETING MESSAGE THE HASHTAG FOR THE COLLABORATION IS BETWEEN SIMONE ROCHA AND MONCLER IS #SIMONEROCHAxMONCLER THE DESCRIPTION OF EACH INSTAGRAM POST WITH BE: SS19 SIMONE ROCHA x MONCLER AVAILABLE NOW @ 71 WOOSTER STREET NEW YORK #SIMONEROCHAxMONCLER

emilie haupt // fasm 311 // professor oscar betancur // page 18


MARKETING STRATEGY THE SERIES OF MICRO MOVIES WILL BE POSTED TO INSTAGRAM AS A SMALL CAMPAIGN AS PART OF THE COLLABORATION BETWEEN SIMONE ROCHA AND MONCLER THE INSTAGRAM POSTS WILL GO UP ALL ON THE SAME DAY IN THE FOLLOWING ORDER

emilie haupt // fasm 311 // professor oscar betancur // page 19


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Simone Rocha x Moncler  

Process and Media Campaign for FASM 311 Inspired by the SS19 Simone Rocha and Moncler collaboration

Simone Rocha x Moncler  

Process and Media Campaign for FASM 311 Inspired by the SS19 Simone Rocha and Moncler collaboration

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