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THINK INSIDE THE BOX

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COLOR PALETTE

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CONSISTENCY Proposing consistency as a new theme for the rebreanding of Xbox means facing and rederecting the product’s current drive. Instead of morphing and re-designing its look and performance in response to the evlution other consoles, Xbox should concentrate in setting its own standards of design, as well as consumer interaction. Remaining loyal to a set style (such as the simple image of the box) aids the product by pushing it towards its own image of an overall gaming experience that is easily distinguishable by all; It prevents Xbox from melting into the commonality of designs and enterntainment opportunities that are currently shared by all gaming consoles. Throughout the lifespan of this product, Xbox has deviated more and more from its original design to a point that the name “X-Box” is no longer reflected in the product, making the image that should be the most simple driving force behind the products’ design meaningless. The way of pushing Xbox into being the giant of the gaming industry is by recreating a consistent image from the forgotten soul of the brand. Using simple and crisp geometric design would promote imediate separation from the current fads of the gaming industry as well as make the Xbox experience extremely user-friendly and inviting. Focusing the product on a simple yet attractive style creates a consistency that would be a driving force towards the rebirth of a giant of the gaming industry. 3of 20


CUSTOMIZABLE LOGO OPTIONS

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LOGO REDESIGN

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BUILD YOUR PERFECTION

CABLES PROJECTOR BATTERY SCREEN

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MEMORY WI-FI

STAND

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CD HOLDER


BUILD YOUR PERFECTION Creating the perfect gaming console means allowing each user to be inmersed in their own perfect reality. the new design for Xbox is based on giving the user the power to control their own gaming experience by making the console completely customizable. Each aspect of the console, from wi-fi to battery life to the attachable screen and projector may be added or subtracted as desired. The new design features an essential core that may be modified any way the user wishes by simply connecting new cubes into the system. The cable box may be changed for more battery life to facilitate travel, two screens attached in opposite sides of the console provides competitive real time gaming, any feature that you would wish to take to its fullest potential can be adapted with ease. Who are we to tell you what the most efficient gaming system is? Every individual should get to chose what they want from a gaming console. Xbox simply provides the tool to let you build YOUR perfection. 7of 20


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NEW XBOX DESIGN

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NEW XBOX DESIGN

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CREATING YOUR PERFECT XBOX

ON THE GO?

LOSE THE CABLE BOX

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ADD BATTERY BOXES

DON’T NEED WIFI?

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ADD A STAND


WANT A BETTER VIEW?

ADD A PROJECTOR

TAKE OUT A STORAGE BOX

ENJOY.

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REDESIGNING XBOX /BY :EMILIANO ZURITA/ //PROFESSOR: DAVID MANS// ///REPRESENTATION 3 /// ////PRATT INSTITUTE SCHOOL OF UNDERGRADUATE ARCHITECTURE//// /////12.13.13/////

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Redesigning XBOX  

Emiliano Zurita Pratt Institute School of Undergraduate Architecture Prof. David Mans Representation 2

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