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european mise en place cup 2013 The competition amongst International Hotel Management Schools 9th &10th of January 2013 - Amsterdam



The EMCup is aimed at ‘I-do-dare students’, those who stand out from the crowd and show courage and entrepreneurship with a great level of commitment. With this annual competition we offer students the chance to make a difference with their vision and ideas. The goal of the EMCup is to challenge students to think out of the box about a real life topic. The methods used are innovative, giving the students an energy boost and inspiring them to take part in activities like speed-dating, personal pitches, multimedia presentations and various opportunities to network. The theme for this year’s competition focuses on cruise management.

page Preface 2 What is EMCup? 3 Invited schools 2013 4 Contest 2012 6 Testimonial MESV Consultancy International 6 Testimonial Ecole hôtelière de Lausanne 7 Testimonial Hospitality Business School Saxion 7 Theme 2013 7 Participants 2012 8 Testimonial winners 2012 8 Participants & winners 2011 9 Participants & winners 2010 10 Testimonial Leeds Metropolitan University 10 Supported by HRC International 11 Supported by Eurhodip 11 Hosting City: Amsterdam 12 Where we will be staying 12 Business Jury 13 Advisory Council 13 HotelloTOP 14 Want to join? 14

Besides the ‘24h ideations’ competition in Amsterdam, The Netherlands, the students get the chance to get in touch with professionals from the worldwide hospitality industry in order to establish contacts for the next step in their career as a young professional.

Initiated by

By Charles van Goch Dear hospitality young professional, We are proud to present to you the 5th edition of the European Mise en Place Cup (EMCup). This prestigious cup amongst students from the best hotel management schools in Europe has evolved into a wellestablished event! During the last edition of the EMCup, we achieved a participation of as many as 20 hotel management schools. For the upcoming edition, we have set the bar even higher and we intend to attract 25 participating schools from at least 10 European countries.

We wish all participating schools and students lots of success with the preparation, participation and off course a great time with many adventurous hours in Amsterdam! On behalf of the EMCup organisation, With kind regards,

Charles van Goch CEO Mise en Place

Supported by

What is EMCup? The European Mise en Place Cup (EMCup) is an initiative of HotelloTOP and co-creator Mise en Place. The EMCup is a competition amongst international hotel management schools and was founded in 2009.

We are looking forward to welcoming you in Amsterdam on the 9th and 10th of January 2013!

The EMCup draws upon the quality, knowledge en competences of hotel management students and is focused on concept development within the hospitality industry. The competition is aimed at motivated ‘I-do-dare-students’ who believe that their ideas or experiences make a difference in the hospitality industry. In 2013 the EMCup will celebrate its fifth anniversary. In 2012 we managed to bring together twenty European hotel management schools and the goal for upcoming edition is to welcome at least twenty-five participating schools, creating more international encounters than ever before! Do you want to be part of this unforgettable experience? Register now for the EMCup 2013!

Presenting the Best Idea

Horecava, hospitality trade show

University of applied sciences Bad Honnef Bonn takes the 5th place

Warming up for 24h ideations

“So many remarkable and noticeable changes from the past few years – each year the competition is brought to a higher level!” 24h ideations

Robert Gallicano Coach Hotelschool The Hague 3

Invited schools 2013


Hotel Management School Maastricht (nl)

Hotelfachschule Berlin (de)

Edinburgh Napier University (uk)

Hotelschool The Hague (nl)

Hotelfachschule Hannover (de)

Hotel Institute Montreux (ch)

Escuela Universitaria de Hotelaría y Turismo (EUHT StPOL) (es)

FHWien Institute of Tourism Management (AT)

NHTV Breda University of Applied Sciences (nl)

Leeds Metropolitan University (uk)

Westminster Kingsway College (uk)

Turismo Sant Ignasi (es)

Vatel International Business School Hotel & Tourism Management, Lyon (fr)

Shannon College of Hotel Management (iE)

Ecole hôtelière de Lausanne (ch)

Internationale Schule für Touristik Zürich (ch)

Hotelmanagment-Akademie, IHK Koblenz (de)

Manchester Metropolitan University (uk)

The Oxford School of Hospitality Management (uk)

Tourismuskolleg Innsbruck (AT)

American Hotel Academy (ro)

Institut Paul Bocuse (fr)

International University College, Dobrich (bg)

University of Surrey (uk)

Escola Superior de Hotelaria e Turismo do Estoril (ESHTE) (pt)

The Norwegian School of Hotel Management, University of Stavanger (no)

Les Roches International School of Hotel Management Marbella (es)

CETT Tourism & Hospitality Education Research (es)

Escola Universitària de Turisme i Direcció Hotelera (es)

Edge Hotel School (uk)

Hospitality Business School Saxion Apeldoorn (nl)

University College of Northern Denmark (dk)

Schweizerische Hotelfachschule Luzern SHL (ch)

Hotelfachschule Hamburg (de)

Bournemouth University (uk)

SSTH Swiss School of Tourism and Hospitality (ch)

ESHotel Paris (fr)

American College Dublin (iE)

Copenhagen Hospitality College (dk)

Stenden University Leeuwarden (nl)

Escola de Hotelaria e Turismo do Porto (pt)

IAE La Reunion (fr)

ESHotel London (uk)

Tourismusschulen Bad Gleichenberg (AT)

Université d’Angers (fr)

HAAGA-HELIA University of Applied Sciences (fi)

Swiss Hotel Management School (ch)

Sheffield Hallam University (uk)

University College Birmingham (uk)

Tourismusschulen Salzburg Klessheim (AT)

Hotelfachschule Heidelberg Fritz-Gabler-Schule (de)

Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA) (de)

International University of Applied Sciences Bad Honnef Bonn (de)

Ege University, Çesme Vocational School of Tourism and Hospitality Management (tr)

Budapest Business School (HU)

Hotel School of Lisboa (pt)

Les Roches International School of Hotel Management Switzerland (ch)

Vatel International Business School Hotel & Tourism Management, Brussel (be)


Contest 2012 Last year’s edition of the EMCup was devoted to the theme ‘SHEconomy, what SHE can do for your business’; a topic of great importance to every young hotel management student with an eager eye for the future.

The Cases In the months prior to the competition the students had to work out three (pre-)assignments. They started with creating ‘Rumor around the Brand’ by promoting their school, team and the competition via social media channels. Furthermore they had to create a short movie to introduce themselves to the other participants. Subsequently, the participants wrote a paper, focusing on the female guest of 2020. The students were challenged to investigate the influence of women in the future. Each team was free to give their own interpretation about ‘SHEconomy’. At the first competition day the teams took the stage at the Horecava hospitality trade show, and presented their findings about ‘SHEconomy’.

Testimonials MESV Consultancy International First of all many congratulations to the EMCup organisation for the success of the EMCup 2012. It was a professional, colourful, exciting and enjoyable edition. The chaleureux response from the students, the jurors, the tutors, the sponsors and the audience at the end said it all. I am delighted to be part of the team of the EMCup competitions. The objective was and still is to create a forum for students, tutors, restaurateurs, hoteliers, suppliers and consultants in facilitating a network for communication and learning, as well as encouraging the youngsters of the opportunities in our industry, is clearly flying at cruising altitude. So here is to continued success in 2013! Marc Verstringhe Chairman MESV Consultancy International Advisory Council EMCup

On the second competition day the teams received the final assignment of the ‘24h Ideations’ concept. The challenge was to create a product/service specific to the hospitality branch and based on ‘SHEconomy’. The teams had 1,5 hours to brainstorm and to create their ‘best ideas’. Afterwards, the ideas were presented to a prominent business jury. The three ‘best ideas’ were selected to compete in the finale.


Team Sheec from Stenden University Leeuwarden

24h ideations

Theme 2013 Ecole hôtelière de Lausanne This was the first time the Ecole hôtelière de Lausanne was participating in the EMCup. It was a really nice opportunity meeting with students and faculty members from other schools, sharing experiences and networking. This is also a unique experience for students. This type of event allows them to think out of the box, be creative, confront their ideas to other students and get feedback from professionals. It allows them to have a much more open mind in a continuously changing economy. Thank you to the EMCup organisation and hope to see you next year. Alain Najar, MBA, CHE Professor Ecole hôtelière de Lausanne

Hospitality Business School Saxion Participating in the EMCup is really a unique and special event. As a student, you have the opportunity to enlarge your network, to meet international fellow students and to increase your knowledge about a specific subject in the hospitality industry.

Cruise Management ‘Success is a moving target’ The cruise industry is the fastest growing travel sector in the world, with over 10.000.000 people taking a cruise per year. Around 80% of the cruises take place in North American waters, but times are changing! Europe is becoming increasingly important for the cruise industry. The Mediterranean sea, as well as the Baltic sea, are popular cruise destinations. But at the same time, a growing amount of European citizens is spending their holiday on board of a cruise ship. Considering the fact that the cruise industry is booming business, it is also an increasingly important topic at the various European hotel management schools. The large cruise lines are investing in education programs and staff training, and there are many growth possibilities in the entire industry. That’s why, for the 2013 edition of the EMCup, we decided to let the young professionals from the various European hotel management schools give their vision on this topic. We are curious to hear the ideas of the participating teams and are convinced that this year’s theme will lead to yet another successful edition of the EMCup!

In short: an event you don’t want to miss!

“It is amazing to receive feedback from such prominent individuals from the hospitality industry!”

Diana Keizer Lecturer Hospitality Business School Saxion

Camilla Molnar FHWien Institute of Tourism Management 7

Participants 2012 International University of Applied Sciences Bad Honnef Bonn (de) Stenden University Leeuwarden (nl)

Oxford Brookes University (uk) Turismo Sant Ignasi (es)

ESHotel Paris (fr)

Hospitality Business School Saxion Apeldoorn (nl)

Bournemouth University (uk)

ESHotel London (uk)

Hotelfachschule Heidelberg Fritz-Gabler-Schule (de)

NHTV Breda University of Applied Sciences (nl)

Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA) (de)

École hôtelière de Lausanne (ch)

Hotel Management School Maastricht (nl) Hotelfachschule Hamburg (DE) FHWien Institute of Tourism Management(at) Hotelschool The Hague (nl)

Leeds Metropolitan University (uk)

Jacoba Hucht, Hape Grobbel, Suzan Lahmann and Michaela Schröer

Winners 2012 BE WHO YOU ARE!

Westminster Kingsway College (uk) International University College, Dobrich (BG) SSTH Swiss School of Tourism and Hospitality (ch)

In a world full of expectations and rules it can be hard to step into it without changing what you do, in what you believe and what you really love. So many people are living in a bubble which is made not by them but by someone else. It is like living someone else’s life. A dogma which influences what you do. When we started thinking about our philosophy for the EMCup we also begun to break some of these rules and procedures of our society. Our main objective was to be who we actually are. Acting how we feel comfortable, just saying and showing what needs to be said and shown in a simple way so everybody can follow. It often means to be different. We do not really know why it is like this. Why do you need to be different, just to be yourself.

Team Stenden University Leeuwarden

Musical kickoff of the finale

The most unexpected for us was to win the EMCup. We really did not think we could make this happen. We say thanks to everybody who supported us, especially to our coaches Mrs. Böckmann, Mr. Werner and Mr. Becker who has accompanied us on our journey to Amsterdam. Be who you are!

Team Saxion Hospitality Business School


Jacoba, Mickey, Suzan and Hape 2012 team WIHOGA Dortmund

Winners 2011 Hotelschool The Hague (NL) Robin Spierings Marijn Letschert Veerle Donders Mattias Nordlander Robert Gallicano (coach) Marijn Letschert, Robin Spierings, Veerle Donders and Mattias Nordlander

Participants 2011

Preparations for the team presentation

Hotel Management School Maastricht (nl)

Hotelschool The Hague (nl)

Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA) (de)

ESHotel London (uk)

Stenden University Leeuwarden (nl)

NHTV Breda University of Applied Sciences(nl)

The Norwegian School of Hotel Management Stavanger (no)

International University College, Dobrich (bg)

Hospitality Business School Saxion Apeldoorn (nl)

Leeds Metropolitan University (uk)

Oxford Brookes University (uk)

Escola de Hotelaria e Turismo do Porto (pt)

International University of Applied Sciences Bad Honnef Bonn (de) Participants EMCup 2011

ESHotel Paris (fr)

“The EMCup is a superb event for hotel management students, the freedom to be creative makes it a great experience” Amsterdam RAI

Isabell Hodgson - EMCup Advisory Council Council for Hospitality Management Education 9

Winners 2010 Stenden University Annebel Bosma Mayra Bossenbroek Ruben de Groot Amanda Jonathans Marc Jacobs (Coach)

Amanda Jonathans, Mayra Bossenbroek, Ruben de Groot and Annebel Bosma

Participants 2010

Testimonial Leeds Metropolitan University In the past two years, students from our University who participated have been very proud and honoured to be part of such a great event. The EMCup is a unique opportunity for hospitality students from across Europe, to build upon a wide array of skills and knowledge. The projects and activities challenge them to apply and develop a series of skills, such as business acumen, networking, team work, communication and presentation. Sofia Rebelo Senior Lecturer Course Leader – BSc (Hons) Hospitality Leadership and Management Leeds Metropolitan University

Hotel Management School Maastricht (NL) Oxford Brookes University (uk) Hotelschool The Hague (nl) HAAGA-HELIA University of Applied Sciences (fi) Hospitality Business School Saxion Apeldoorn (nl) International University Bad Honnef (de) NHTV Breda University of Applied Sciences (nl) Tourismusschulen Modul Wien (os) Stenden University Leeuwarden (nl)


24h ideations

Maartje Beijsens (Director HotelloTOP) announces the finalists

Supported by

Supported by

HRC International


HRC International is proud to be part of the fifth annual EMCup. We are extremely happy to see a growing number of well known international hotel management schools participating. We have visited most of these schools over the past 16 years and the EMCup is a great new way to meet another group of wonderful students. Year after year the competition is getting more and more interesting and challenging and therefore tougher for the competing teams. We wish you all good luck, lots of success and creativity before and during the competition. Besides that, we look forward to assisting you with an exciting career program after your graduation in a renowned hotel in the USA or in China. “Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” Conrad Hilton Floris Drabbe General Manager HRC International EMCup Advisory Council

“Well organized competition in a fantastic setting!” Jens Hatje Coach Hotel Management School of Hamburg

The EMCup is an added value for all Eurhodip member schools. As president of Eurhodip and educationalist I am very impressed by the quality and possibilities the EMCup creates for all our students. The aim of this international contest is to enhance the international focus and creativity of the participating students. The hospitality education of today needs curricula, which pays attention to three C’s representing the competencies: Completeness, Customer-orientation and Creativity. The framework of the EMCup has a line out which meets these important competencies. In teams, the students work together in order to find solutions in the context of an international brain forum. The benefit for the competence development of participating students is unique and will motivate them to cooperate in the global context of the hospitality industry. I highly recommend all our member schools to participate in this international contest offering our students a new way to global professionalism and broader business insights. Cees van der Klip, President of Eurhodip EMCup Advisory Council


Hosting City: Amsterdam

Where we will be staying

We invite you to our country’s capital; Amsterdam. Amsterdam is a conveniently sized city, but with the heart of a large metropolis.

DoubleTree by Hilton Amsterdam Central Station

Approximately 4.5 million people worldwide come to Amsterdam each year; this makes Amsterdam the fourth most visited city in Europe. The most famous attractions in the Netherlands can be found in Amsterdam; like a boat trip over the canals, a visit to the Anne Frank House or the Van Gogh Museum. Furthermore, the city offers lots of restaurants, pubs and cafĂŠs. The competition days of the EMCup will be held at the Horecava in Amsterdam RAI, Exhibition and Congress Centre. The Horecava is an annual hospitality tradeshow held in Amsterdam since 1957. It is the largest hospitality tradeshow in the Netherlands.


Business Jury

Advisory Council

EMCup 2012

EMCup 2013 Marc Verstringhe MESV Consultancy International Catering & Business Cees van der Klip Eurhodip Lone Ricks Travel Art / Skål International Isabell Hodgson Council for Hospitality Management Education Floris Drabbe HRC International Daniel Read UBM

“The EMCup is a great event with large networking opportunities for students as well as lecturers. We cannot wait to go back!” Clare Mannall Tutor Westminster Kingsway College 13


Want to join?

More than just a competition: ‘Meet your roots’ In our constantly changing world it is vital to share experiences and insights with likeminded colleagues. Today’s market situation forces us to develop new ways of thinking to become successful. The source of improvement is the reality. After that, the process of development, innovation and experimenting starts. That is why the true value of this competition does not lie in the competition itself, but around it. Ask any well respected hotel management school alumnus, how they have been able to accomplish their success and the majority will include ‘network’ to their answer. By sharing an idea, and feeding it with ideas from other professionals, it becomes a great business idea. This is what HotelloTOP is specialized in: ‘meeting your roots’ by offering a network with over five-thousand professionals. While organizing events and offering tools, networking is always the key element, in everything we did in the past and we will do in the future. We encourage you to grab the opportunity to compete in the EMCup with both hands. We wish that you will have a successful and meaningful competition, but most important, that this will be a first step for you as a young professional to expand your network and develop your career.

Do you want to broaden your horizon and expand your network with relationships on an international level? The EMCup is the perfect opportunity! Each hotel management school can send a team with a minimum of three students and a maximum of four students. In order to select the team members, the EMCup organisation suggests to hold an internal competition.

Preparation Before the competition days in Amsterdam, each team has to prepare three assignments, which compose 50% of the total score.

“The concept of Hotel Management schools competing against each other is great! The international representation within the EMCup is large and diverse!“ Floris Drabbe Adisory Council EMCup - HRC International

See you at the EMCup 2013!


Maartje Beijsens Director HotelloTOP

Congress of the HotelloTOP Year Event

Speeddate session at the Horecava

Assignment 1- Rumor around the brand The students have to promote their school, their team and the EMCup, by creating ‘Rumor around the Brand’. Assignment 2 – The introduction movie Each team has to present itself by making a small introduction video, with a maximum duration of two minutes. Assignment 3 – The paper Each team has to write a paper with a maximum of three pages, which is related to the theme cruise management. Furthermore the teams have to prepare a two minute presentation which summarizes the findings of their paper, the presentation will be held on stage during the first competition day. The define assignments will be send to the teams by the EMCup organisation in October. The assignments need to be handed in by the teams in Novemver.

Competition day 1 On the first compitition day each team has to present their findings from the paper. This presentation will be given on stage on the exhibition floor of the Horecava trade show.

Competition day 2

General costs During the ‘24h Ideations’ the EMCup organisation takes care of: 1. An overnight stay in the DoubleTree by Hilton Amsterdam Central Station on Wednesday the 9th of January 2. An invitation for the HotelloTOP Year Event 2013 on Wednesday the 9th of January, including drinks & bites 3. Breakfast on Thursday the 10th of January 4. Lunch on Thursday the 10th of January 5. Drinks & bites on Thursday the 10th of January 6. Tickets for the Horecava 2013, for Wednesday the 9th and Thursday the 10th of January

Other costs Transportation to and from Amsterdam has to be paid by the participating teams. Pre- and post nights are not included, but can be arranged by the EMCup organisation against a special rate.

Want to join? Create a team and find a representative of your school who will serve as your coach. Please remember that each hotel management school can be represented by one team only. Registration is possible until Friday the 14th of September.

Register now at:

During the second competition day, the teams will receive the final assignment of the ’24h Ideations’ concept. The teams have 1,5 hours to brainstorm and to create ‘best ideas’ about cruise management. The best ideas have to be presented to the business jury.

“The EMCup is a wonderful and unforgettable event. We are looking forward to participating in 2013!“

The team with the best score, of the pre-competition assignments and competition days, will be the winner of the EMCup 2013!

Alain Najar Professor École Hôtelière de Lausanne 15

see you in amsterdam!


9th &10th of January 2013

i-do-dare hospitality students

hospitality trade show

real life topics

best hotel management schools

challenge think out of the box speed dating europe stand out from the crowd

European Mise en Place Cup • P.O. Box 4260 • 6202 WC Maastricht • The Netherlands tel: +31(0)43-3561091 • fax: +31(0)43-3264263 • • • #emcup2013 •


EMCup Brochure 2013  

Brochure of the European Mise en Place Cup 2013, the prestigious competition amongst European Hotel Management schools.

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