ETN - Equestrian Trade News - May 2014

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British icons launch clothing collection BARBOUR and Land Rover have announced their first joint clothing collaboration for autumn/winter ‘14. The ‘Barbour for Land Rover’ collection will be retailed from August through Barbour and Land Rover distribution channels worldwide. There will be two ranges. Country Lux introduces a new, exclusively designed tartan plus jackets, gilets, wool knits and accessories with matching luggage. Black Label is country/city tailored range to include knitwear with a black gloss trim pack alongside jackets. “The new Barbour Land Rover clothing range is fit for purpose, practical and stylish and we are delighted and proud to be working in partnership with Land Rover,” said Steve Buck, managing director of Barbour.

Could your small firm win award? COMPANIES employing up to 75 full-time staff have their own category at this year’s British Chamber of Commerce (BCC) Awards. Entries for the Small Business of the Year Award, sponsored by insurer NFU Mutual, will close on 27 June. The judges are looking for flourishing local businesses which have made a real impact within their market and communities – something many equestrian businesses do well. The BCC 2014 Awards are open to members and non-members of the BCC. For further information visit www.chamberawards.co.uk

WINNING RIDE: Audio riding lessons brand iRide won the ‘best technology in a single sport’ category at the 2014 Sports Technology Awards in London last month. The system, which enables riders to download lessons from dressage trainers Isobel Wessels, Amy Stovold and Sarah Millis from £7.99, was developed by Simon Hughes and Alison Short (pictured) of Equiweb UK. The awards’ judges included Olympic athlete Tessa Sanderson and rugby coach Sir Clive Woodward. “It was brilliant to see our equestrian product triumph over technical innovations from the worlds of football, golf and tennis,” said Simon.

NEWS IN BRIEF JOULES opened a new store at the Whiteley Retail Park near • Fareham in Hampshire on 9 April. company EquiFeast is a finalist in the innovation • SUPPLEMENTS category of the Federation of Small Business WorldPay Awards.

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The national awards will be presented on 21 May in London. FREE drinks are on offer to Badminton visitors who call at the HiHo Silver tradestand wearing a piece of the label’s jewellery. FEED company Keyflow’s new Trade Committed programme promotes its policy of only selling through the trade and not directly to end-users. The initiative includes training and incentives for stockists.


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