HAY-PRESTO Stand THIS hay feeder was designed by a horse owner eager to find F9.2 a solution to the fiddly and frustrating business of filling haynets yet keeping the benefits of trickle feeding. Seven years in development, the robust Hay-Presto saves time, money and physical effort thanks to less refilling due to increased net volume. It can be mounted at a height to suit the horse and owner, inside and out, and is suitable for most types of hay and haylage. Worn or damaged nets can be replaced. For the horse, Hay-Presto provides a low, natural eating position which reduces the risk of hay seeds getting into eyes. Once empty, the net doesn’t dangle but is held in a fixed position.
HEATHER HATS AND ACCESSORIES Stand FRESH from a successful first year, this BETA International P10.5 debutant has expanded its hats and caps collection. See hats in wool tweeds from British suppliers such as Abraham Moon, Harris Tweed, Mallalieu and Urban Fabrics. Satin linings bring out the subtle nuances of the tweeds. Heather Hats says its strength is luxury products at affordable prices. Also on show will be new styles in ladies’ and men’s bags and wallets, again in British wool and Derby tweeds, plus traditional country hats and caps made from waxed cotton, wool felt and quilted nylon.
HIPPOLIA CLUSTER /NORMANDY HORSE Stand EXPLORE equestrian activity in Normandy, France – the setting H10.2 for this summer’s World Equestrian Games (WEG). Normandy Horse is a group of organisations dedicated to promoting excellence in the region’s equestrian industry. They include professionals, companies, research laboratories, training centers and institutions. Leading the group at BETA International is Hippolia Cluster. With the aim of improving competitiveness, it helps companies with research and development, innovation and international promotion. Participants include Michel Vaillant who makes horseshoes, studs and other farriery equipment; Equithalasso with its health spa products for horses and equine fitness clinics; Ravene, a pharmaceutical company offering equestrian care products; Armistol Sapo which manufactures leather care, hoof care and other cleaning products; and Yu Sports with its customizable textiles for riders and horses.
HORSE FIRST Stand HORSE First has become a H1.1 globally recognised supplements brand – and not only for its distinctive red and white livery. With top riders such as Michael Whitaker, Ludger Beerbaum and William Fox Pitt using its products, as company owner Paddy Hughes points out: “Horse First supplements are manufactured by horse people for horse people and deliver results that can be seen and felt.” At BETA International, Horse
First showcases its new supplement BWell Gold, a complete daily multivitamin for health and performance of horses and ponies. 2013 saw the launch of the subsequently successful Relax Me Now and Heavy Sweat Now syringes. Find out more here. The Horse First team is looking forward to catching up with its loyal customers and welcoming potential new stockists. The company can also provide marketing support to help retailers increase sales. 106
FEBRUARY 2014 EQUESTRIAN TRADE NEWS
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