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YAN LING TAN Cell Email Mailil Site Twitter

+65 9710 6027 Blk 99C Lorong 2 Toa Payoh #08-19 Singapore 312099 @yanlingtan

About Name

Yan Ling Tan




23 years

“Being trained in business management but with 1 year of professional experiences in combining design and

education background National University of Singapore (NUS), Singapore Bachelor of Business Administration with Merit, 2007 - 2011 Major in Marketing Minor in Technopreneurship

Fudan University, Shanghai Selected for the prestigious NUS Overseas College in Shanghai, 2009-2010 Awarded the IE Singapore – NUS China Internship Award

Vietnam National University, Ho Chi Minh City Participated in the Month-long Vietnam Immersion Programme – undertaken Elementary 3 Vietnamese Language courses

Related Courses undertaken: Services Marketing Consumer Behaviour New Product Development Methods in Social Research Asian Markets and Marketing Management Principles in Marketing

professional experiences Chemistry, Singapore, Associate Business Design & Innovation Consultant, Aug 2011 – Present Deliver strategic design consulting needs for clients and consumers as an appointed Design Facilitator of Spring Singapore’s Design Engage Programme: Design organizational structures to help companies be more innovative, design compelling value propositions to grow brands and design strategic directions for companies to grow their businesses Developed and facilitated innovation and design thinking workshops for the Education and Service industries in partnership with Singapore’s productivity-driving agency Spring Singapore and external economy-development agency IE Singapore Clients include: St James Power Station (nightlife entertainment), RE&S Enterprises (F&B), Sunflower Childcare (education), O School (performing arts), Autovox (automobile) and Futuristic Store Fixtures (fixtures) Digital Boomerang, Singapore, Research Intern, Dec 10 – Jan 11 Executed ethnographic user researches for Central Provident Fund Board (CPF) and Ministry of Communication, Information and the Arts (MICA) for website revamp projects Continuum, Shanghai, Design Strategy and Business Development Intern, Jan 10 – Aug 10 Developed a global market landscape research for Chinese state-owned food conglomerate COFCO Group’s strategic creation of a new product category under its health foods brand LOHAS Conducted ethnographic research and conceived key brand positioning strategies for P&G’s product categories in the China market, through a pharmacy channel audit project Co-developed China-specific branding workshops for clients Orang3, Shanghai, F&B startup Operations Manager – Restaurant & Sports Bar, Jul 09 – Nov 09 Led the Orang3 service and bar teams to deliver quality service experiences: Through periodic training, strategic planning of outreach activities and the organisation of 8 dining events, generating total revenue of RMB 32,000 Planned and operationalized the company’s first Sports Bar: setup, menu pricing, staff recruitment, training and creating operational protocols SPH Magazines, Singapore, Branding & Promotions Coordinator, Apr 07 – Aug 07 Co-organised subscription roadshows and sponsor events which generated a total of SGD 20,000 in new subscriptions Co-ordinated marketing and promotional efforts for 5 leading female magazines

Skill Proficiency and Interests Language Proficiency English— Spoken and Written (Advanced) Chinese—Spoken and Written (Advanced) Vietnamese—Spoken and Written (Basic)

Computer Programme Proficiency Proficient in Microsoft Office programmes (Advanced), Adobe Suite (Basic), MYOB Accounting, SPSS

Personal Qualities I pride myself in always being conscientious with my tasks and being a proactive team player in collaborations and in seeking improvements—in both internal work processes as well as in delivering effective solutions to my clients.

Testimonials “During her short internship with us, we found Yan Ling to be both conscientious and responsible. She also showed unusual passion for the research work that she was involved in, constantly thirsting to learn more and improve her research skills.” - Coleman Yee, Web Consultant at Digital Boomerang

“Yan Ling clearly is a quick learner. As an example, though she does speak good Mandarin Chinese when she joined us, this is after all not her native language. But she quickly started to follow major Chinese business magazines closely not long into her internship, and was able to contribute valuable information from business intelligence angle for a branding and new product development project we took on for a Chinese conglomerate in food and beverage business. In addition, she also helped with a good amount of our project communication to client from English to Chinese. In addition, Yan Ling also demonstrated good communication skills. She presents creative ideas smartly and communicates the benefits clearly. She is a team player and well liked by all who worked with her in our office.” - Haihong Sun, Managing Director at Continuum Shanghai Office

References Coleman Yee Web Consultant, Digital Boomerang Email: Haihong Sun Managing Director, Continuum Shanghai Email:



This is my CV. Iteration 3.