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CAS Digital Innovation and Business Transformation


“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” CHARLES DARWIN

INDEX 3 4 5 7 8-9 10-12 13 14 15

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Introduction Approach <RXUEHQHÀWV 4XDOLÀFDWLRQ 3URJUDPPHVWUXFWXUH General information Your venue Summary <RXUFRQWDFWV


Empowering you to master digital transformation :HDUHSOHDVHGWRSUHVHQWWR\RXRXURXWVWDQGLQJH[HFXWLYHSURJUDPPHRQGLJLWDO LQQRYDWLRQDQGEXVLQHVVWUDQVIRUPDWLRQ,WLVRIIHUHGE\WKH,QVWLWXWHRI,QIRUPDWLRQ 0DQDJHPHQW ,:,+6*  DW WKH 8QLYHUVLW\ RI 6W*DOOHQ :H DUH FRQYLQFHG WKDW WKH DULVLQJRSSRUWXQLWLHVRIGLJLWDOLVDWLRQZLOODVNIRUEXVLQHVVOHDGHUVWKDWDFWLYHO\PDQDJHWKHFKDOOHQJHVRIWKHGLJLWDOWUDQVIRUPDWLRQEDVHGRQLQQRYDWLYHEXVLQHVVPRGHOV %XVLQHVVLQQRYDWLRQEHFRPHVLQFUHDVLQJO\LPSRUWDQWDVDVRXUFHRIFRPSHWLWLYHDGYDQWDJHDVNLQJIRUWKHSURIHVVLRQDOLVPDQGHÎ&#x20AC;FLHQF\RIVSHFLDOLVWV$VDFRQVHTXHQFHZH KDYHODXQFKHGWKLVKLJKTXDOLW\DQGXQLTXHH[HFXWLYHWUDLQLQJQDPHG«&HUWLÃ&#x20AC;FDWHRI $GYDQFHG6WXGLHV &$6 'LJLWDO,QQRYDWLRQDQG%XVLQHVV7UDQVIRUPDWLRQª,WLVSHUIHFWO\VXLWHGWRWKHMREGHVFULSWLRQRIQHZOHDGHUVKLSUROHVLQWKH´GLJLWDOEXVLQHVVµ VXFKDVWKH&KLHI'LJLWDO2Î&#x20AC;FHU7KLVGD\SURJUDPPHIRFXVHVRQWZRDVSHFWV)LUVW RI DOO LW FRQFHQWUDWHV RQ WKH LQWHJUDWHG DQG KROLVWLF DQDO\VLV RI WKH FRPSUHKHQVLYH FKDQJH SURFHVV WKURXJK GLJLWDO LQQRYDWLRQ 6HFRQGO\ LW DLPV DW WKH GHYHORSPHQW RI EXVLQHVVPRGHOVZKLFKFDUU\WKHGLJLWDOWUDQVIRUPDWLRQ 7KLV FHUWLÃ&#x20AC;FDWH SURJUDPPH DGGUHVVHV EXVLQHVV OHDGHUV ZKR DUH HDJHU WR VWUHQJWKHQ WKHLUFDSDELOLWLHVRIWUDQVIRUPLQJWKHLUEXVLQHVVLQWRDVXFFHVVIXOGLJLWDOEXVLQHVV:LWK DXQLTXHEOHQGRIVWDWHRIWKHDUWVFLHQWLÃ&#x20AC;FNQRZOHGJHEHVWSUDFWLFHH[DPSOHVKDQGV RQH[HUFLVHVDQGYLEUDQWQHWZRUNLQJ\RXZLOOHQKDQFH\RXUH[SHULHQFHVZLWKKROLVWLF DQGDSSURYHGNQRZKRZE\RQHRIWKHOHDGLQJWRSEXVLQHVVVFKRROVLQ(XURSH<RX ZLOOOHDUQKRZWRLGHQWLI\DQGUHVROYHFXUUHQWDQGIXQGDPHQWDOFKDOOHQJHVWKDWHYHU\ EXVLQHVVOHDGHULQHYLWDEO\IDFHVLQWKHFRQWH[WRIGLJLWDOWUDQVIRUPDWLRQ:HORRNIRUZDUGWRVHHLQJ\RXLQWKHQH[WFHUWLÃ&#x20AC;FDWHFRXUVH

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Innovation and other drivers

Business strategy

Leadership Behaviour

Business processes Communication Business infrastructure

Corporate culture

Business transformation

Approach 2XUDSSURDFKIROORZVWKHHVWDEOLVKHG6W*DOOHQ%XVLQHVV(QJLQHHULQJPHWKRGRORJ\ ,WLVDKROLVWLFDQGSURYHQFRQFHSWIRUVXFFHVVIXOEXVLQHVVWUDQVIRUPDWLRQ,WVWDUWVDW WKHFXVWRPHUDQGPDUNHWUHTXLUHPHQWVDQGLQWHJUDWHVVWUDWHJLFSURFHVVUHODWHGDQG ,7DVZHOODVRUJDQLVDWLRQDOFKDQJHHOHPHQWV )RU WKLV FHUWLÃ&#x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Your benefits 7KH &$6 'LJLWDO ,QQRYDWLRQ DQG %XVLQHVV 7UDQVIRUPDWLRQ IRFXVHV RQ WKH KROLVWLF FKDQJHSURFHVVIRUGLJLWDOLQQRYDWLRQDQGWKHGHYHORSPHQWRIEXVLQHVVPRGHOVZKLFK FDUU\WKHGLJLWDOWUDQVIRUPDWLRQ *UDGXDWHVRIWKH&$6'LJLWDO,QQRYDWLRQDQG%XVLQHVV7UDQVIRUPDWLRQDUHFDSDEOHWR ² DVVHVVWKHLPSDFWRI,7DQG,7LQQRYDWLRQVRQERWKWKHEXVLQHVVPRGHODQGWKH RUJDQLVDWLRQ ² FUHDWHVWUDWHJLHVIRUWKHLQQRYDWLRQRIEXVLQHVVPRGHOVDQGLPSOHPHQWWKHPH΀FLHQWO\DQGVXFFHVVIXOO\ ² SODQWKHFKDQJHSURFHVVDQGRUFKHVWUDWH FRQGXFWLWWDUJHWRULHQWHG ² KDYHSDUWVRIWKH&$6FUHGLWHGZKHQHQUROOLQJIRUWKH´([HFXWLYH0%$+6*LQ %XVLQHVV(QJLQHHULQJµSURJUDPPH LQ*HUPDQ LIWKH\PHHWLWVHOLJLELOLW\FULWHULD

The programme at a glance Objective:

Developing capabilities for both, understanding and driving the digital transformation of an organisation.This covers, among others, digital business model design, leadership and change management.

Target audience:

Executives responsible for business transformation and key contributors in large innovation initiatives

Learning concept:

Hands-on experience through blended learning concepts

Programme start:

annually, next start: February 14, 2018

Closing date for applications: December 15, 2016 Degree:

«Certificate of Advanced Studies (CAS) Digital Innovation and Business Transformation» issued by the University of St.Gallen

Venues:

Executive Campus, University of St. Gallen (Switzerland)

Class size:

Approximately 20 participants

Tuition fee:

CHF 19,800.– (including lunch, coffee breaks, and social events) Travel expenses and accommodation are not included.

Duration:

18 classroom days in 8 months, part-time

More information:

Dr Christian Grape, christian.grape@unisg.ch, Phone +41 71 224 21 90

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â&#x20AC;&#x153;Digital Transformation is a daily companion and challenge in my position. This compact executive programme has covered my needs for a rigor and relevant executive education.â&#x20AC;?

Olaf Zimmermann +HDGRI*URXS,71HWZRUN6HUYLFHV 2HUOLNRQ,76ROXWLRQV$*

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Qualification You will join ² DQHWZRUNRIH[SHUWVDQGDGLYHUVHJURXSRILQVSLULQJSHHUV ² PRWLYDWHGIHOORZSDUWLFLSDQWVIURPGLͿHUHQWIXQFWLRQVDQGVHFWRUV ² FODVVPDWHVZLWKXQLTXHEXVLQHVVH[SHULHQFHDQGPDQLIROGEDFNJURXQGVSURYLGLQJ DSOHQWLIXOVRXUFHRILQVSLUDWLRQDQGFURVVLQGXVWU\NQRZOHGJH ² DWHDFKLQJWHDPZLWKH[WUDRUGLQDU\DFDGHPLFH[SHUWLVHDQGUHPDUNDEOHZRUN H[SHULHQFHLQWKHEXVLQHVVZRUOG

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Innovation Management

Information Management

General Management &RUSRUDWH'HYHORSPHQW

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Programme structure 7KHFXUULFXOXPLVRUJDQLVHGLQVL[PRGXOHVRIWKUHHGD\VHDFK PRVWO\:HGQHVGD\²)ULGD\  3DUWLFLSDQWVFRPSOHWHRQHPRGXOHRQDYHUDJHSHUPRQWK7KLVGHVLJQHQDEOHVSDUWLFLSDQWV WRDOLJQWKHSURJUDPPHZLWKWKHLUMREV

Overview and content – Business Engineering basics

Business Engineering

– IT/business architecture

Professor Dr Ulrike Baumöl

– Innovation management

– IT/business alignment – Business model innovation: case studies – Digitalisation, digital goods and servitisation

Service Innovation and Design Professor Dr Jan Marco Leimeister

– Product Service Systems – Service Design, Co-Design & Open Service Innovation – Service Innovation processes & methods – Service Prototyping,Toolkits, Service Evaluation

IT and IT Innovations Professor Dr Reinhard Jung

– Two-speed IT architectures – IT trends (e.g. big data) – Cloud Computing, Internet of Things, Mobility – Social Media, Social CRM, Customer Engagement – Case Studies – Design principles for business models

Business Model Innovation Dr Christoph Meister

– Business model patterns – Technology transfer – Success factors – Case studies of innovative business models – Leadership in digital organisations

Leadership for the Digital Transformation Professor Dr Dieter Georg Adlmaier-Herbst

– Leadership myths – E-Leadership – Leadership decisions – Leadership in organisational change processes – Change Management basics

Change Management Professor Dr Ulrike Baumöl

– Methodical transformation – Change Management in the context of business model innovation – Framework “Change for the Digital Business” – Case studies

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Feb 14-16, 2018 St. Gallen

Mar 13-15, 2018 * St. Gallen

May 16-18, 2018 St. Gallen

Examples and experiences from practical applications, Lectures held by: practice and academia Jun 20-22, 2018 St.Gallen

Sept 12-14, 2018 Zurich

Oct 17-19, 2018 St. Gallen

Written and oral exams Transfer thesis and oral exam


General information Blended Learning 7KLVFRXUVHXVHVDPRGHUQEOHQGHGOHDUQLQJDSSURDFKEDVHGRQWUDGLWLRQDOSKDVHVRI FODVVURRPH[SHULHQFHZLWKGLVFXVVLRQVWHDPZRUNDQGKDQGVRQZRUNRQSUDFWLFDO SUREOHPV 0RUHRYHU FRXUVH PDWHULDO ZLOO EH SURYLGHG WKURXJK D FORXG VROXWLRQ LQFOXGLQJVHOHFWHGYLGHRVDQGRWKHUPDWHULDOIRUEDFNJURXQGLQIRUPDWLRQ$VDIXUWKHU RSWLRQFRPPXQLW\H[FKDQJHDQGRÍ¿FODVVURRPZRUNDQGGLVFXVVLRQVZLOOEHHQDEOHG WKURXJKUHVSHFWLYHWRROV

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Faculty /HDGLQJH[SHUWVDQGDFDGHPLFVLQWKHร€HOGRIEXVLQHVVLQQRYDWLRQPDQDJHPHQWZLOO HTXLS\RXZLWKWKHPRVWUHOHYDQWNQRZOHGJHRQGLJLWDOLQQRYDWLRQDQGEXVLQHVVWUDQVIRUPDWLRQ

Prof Dr Reinhard Jung Chair of Business Engineering

Prof Dr Ulrike Baumรถl Chair of Information Management

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Prof Dr Jan Marco Leimeister Chair of Information Systems

Dr Christoph Meister CEO

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Your venue Executive Campus University of St. Gallen 7KH 8QLYHUVLW\ RI 6W*DOOHQ LQ 6ZLW]HUODQG LV ZLGHO\ NQRZQ DV D YHU\ SUHVWLJLRXV EXVLQHVVVFKRRO,WVUHSXWDWLRQLVXQULYDOOHGLQWKH*HUPDQVSHDNLQJFRXQWULHV)RU GHFDGHVLWKDVEHHQWKHUHFRJQLVHGFHQWUHIRUGHYHORSLQJSULYDWHDQGSXEOLFVHFWRU OHDGHUV 7KH 8QLYHUVLW\ RI 6W*DOOHQ KDV D ORQJ DQG ULFK KLVWRU\ RI DQDO\VLQJ DQG LQQRYDWLQJPDQDJHPHQWIURPDFURVVIXQFWLRQDODQGLQWHUGLVFLSOLQDU\SRLQWRIYLHZ ,WZDVWKHÀUVW*HUPDQVSHDNLQJXQLYHUVLW\DFFUHGLWHGDFFRUGLQJWR$$&6%DQGWKH (XURSHDQ(48,6VWDQGDUGV)RXQGHGLQLWQRZKRVWVVRPHVWXGHQWV +LJK DERYH 6W*DOOHQ LQ VSDFLRXV URRPV ÁRRGHG ZLWK OLJKW H[HFXWLYH HGXFDWLRQ EHFRPHVDWUXO\VSHFLDOH[SHULHQFH7KH([HFXWLYH&DPSXV+6*LVDYHQXHIRUH[H FXWLYHHGXFDWLRQFRXUVHVVHPLQDUVFRQYHQWLRQVEXWDOVRIRUSURGXFLQJLQQRYDWLRQV VWUDWHJLHV EHLQJ FUHDWLYH DQG PHHWLQJ XS ZLWK RWKHUV ,Q DGGLWLRQ WR WKH PRGHUQ H[HFXWLYH HGXFDWLRQ FHQWUH WKH +6* $OXPQL +RXVH LV D KLJKTXDOLW\ EXLOGLQJ IRU FRXUVHDWWHQGHHVWRVWD\LQ

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Your contacts

Prof Dr Reinhard Jung Academic Director

Prof Dr Ulrike Baumรถl Programme Management

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Dr Christian Grape Executive Director

Natascha Van de Gaer Administration

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University of St. Gallen (HSG) CAS Digital Innovation and Business Transformation Mueller-Friedberg-Strasse 8 CH-9000 St. Gallen Telefon +41 71 224 21 90 cas-dibt@unisg.ch www.cas-digitalinnovation.ch 16

ACCREDITED BY

CAS HSG Digital Innovation and Business Transformation  

The CAS Digital Innovation and Business Transformation focuses on the integrated consideration of the comprehensive change process through d...