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10 G Street NE, Suite 800 Washington, DC 20002 (202) 729-7600

CONTACT MEXICO Calle Belisario Domínguez #8, Planta Alta Colonia Villa Coyoacán México, D.F. C.P. 04000 +52 (55) 3096-5742 BRAZIL Rua Luciana de Abreu, 471/801 Moinhos de Vento 90570-060 Porto Alegre/RS, Brasil + 55 (51) 3312-6324 TURKEY Tüfekçi Salih Sok. No: 5 Amaysa Apt., K:6 Cihangir 34433 İstanbul,Türkiye +90 212 244 74 10 INDIA Godrej and Boyce Premises Gaswork Lane, Lalbaug Parel Mumbai 400012 India +(91) 22 24713565





ANDEAN REGION Palacio Viejo 216 Oficina 306 Arequipa, Peru (+51) 54-283-393

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OBJECTIVES Reduce fuel use, air pollution, and greenhouse gas emissions

Improve public health

Improve quality and cost effectiveness of urban transport Improve accessibility, traffic safety, and public security Improve quality of public spaces and access to city benefits for all income classes Increase competitiveness of the city, reduce the cost of doing business, and the cost of getting to work Increase opportunity for sustainable mobility businesses

This work is licensed under the Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. Photo credits: pg. 1: Peter Rivera; pg. 2: Bruno Girin; pg. 4: Sam Kelly; pgs. 6, 16: Madhav Pai; pgs. 7, 23, 24, 25: SUM-Türkiye; pgs. 8, 19: Meena Kadri; pgs. 10, 15, 35: CTS-México; pgs. 11, 42: Dave K. Cooper; pg. 12: Alejandro Cartagena; pg. 20: Anavrin Sankhe; pg. 21: Darío Hidalgo; pg. 27: Mariana Gil; pg. 28: CTS-Brasil; pg. 30: Ricardo Stuckert; pg. 31: Rodrigo Soldon; pg. 32: Ethan Arpi; pg. 36: Bridget Coila; pg. 38: Peter Gerdes; pg. 40: M.V. Jantzen; pg. 44: Mo Riza; pg. 46: Beto Sanchez; pg. 48: Boon Low

CONTENTS 03 06 09 10 13 14 17 18 21 22 25 26 29 30 33 34 37 39 41 43 45 46 47

Director’s Letter Global Impact Health and Road Safety PROTRAM Transit Funding Aguascalientes Housing Leon’s Optibús Indore’s PPP for Transit Ahmedabad’s Janmarg India’s Technical Expertise Turkey’s Cycling Cities Kocaeli’s BRT Latin America’s SIBRT Brazil’s BRT Financing Brazil’s BRT Cities Arequipa’s SIT Global Tools Awards Events TheCityFix Multimedia New Alliances Global Strategic Partners Donors and Sponsors

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MOVING CITIES Annual Report EMBARQ Network 2009 – 2010

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DIRECTOR'S LETTER From EMBARQ Acting Director Clayton Lane: The billionth passenger quietly boarded an EMBARQ project this year. People breathed less pollution, accessed better opportunities, lived longer and healthier, saved money and time, and produced less greenhouse gases. Cities were better places to live. Reflecting on 2010, I feel especially proud of the diversity of EMBARQ's results. From cycling in Turkey to national finance policy in Mexico, EMBARQ’s achievements this year characterize a broadening scope and deeper impact. EMBARQ… r e-committed to stem the global epidemic of road deaths by mainstreaming safety into policy and design;  hanged the paradigm of low-income housing c development in Mexico, focusing on livable streets; s trengthened public-private partnerships in India, where only 28% of cities have well-organized transit;  elped shift national and local policy in Brazil to double h Latin America’s bus rapid transit service in time for the 2014 World Cup and 2016 Olympic Games;  onvened 14 major Latin American transit agencies into c a historic association to promote high-quality transport; Our progress would not be possible without EMBARQ’s talented and committed staff, network of strong local centers, and global donor support—from Bloomberg Philanthropies, Shell Foundation and Caterpillar Foundation. All deserve our deepest gratitude. The years ahead bring exciting opportunities to move EMBARQ’s next billion. We're moving human society.

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The World Resources Institute is an environmental think tank that goes beyond research to find practical ways to protect the earth and improve people’s lives. Because people are inspired by ideas, empowered by knowledge, and moved to change by greater understanding, WRI provides—and helps other institutions provide—objective information and practical proposals for policy and institutional change that will foster environmentally sound, socially equitable development.

The EMBARQ Network Centers for Sustainable Transport

The EMBARQ global network catalyzes environmentally and financially sustainable transport solutions to improve quality of life in cities. Since 2002, the network has grown to include five Centers for Sustainable Transport, located in Mexico, Brazil, India, Turkey and the Andean Region, that work together with local transport authorities to reduce pollution, improve public health, and create safe, accessible and attractive urban public spaces. The network employs more than 100 experts in fields ranging from architecture to air quality management; geography to journalism; and sociology to civil and transport engineering.

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GLOBAL IMPACT Cumulative results:


kilometers of high-capacity transit built

scaling up solutions Since 2002, our transit projects have improved the quality of life in cities around the world.

720,000 tons of CO2 reduced

1.1 billion passengers served


travel time reduced per trip

355 million hours saved

Source: EMBARq

Notes: These numbers reflect data collected for systems in operation as of August 2010; not systems in final design and construction. Data have been collected for projects in Mexico City, Istanbul, Guadalajara, Ahmedabad, Indore and Leon. System expansion is underway in Mexico City, Guadalajara and Ahemdabad. New corridors are under final design and construction in Porto Alegre, Arequipa, Izmit and Indore. New corridors are being planned in Chihuahua, Queretaro, Rio de Janeiro, Recife and Belo Horizonte, among other cities.

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EMBARQ's projects have served more than a billion passengers.

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Sustainable transport saves lives.

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Did You Know? The World Health Organization projects that traffic injuries will be the fifth leading cause of death by 2030. As it stands now, the most vulnerable users—pedestrians, cyclists and motorcyclists—account for 46% of global road traffic deaths. In March 2010, the U.N. General Assembly proclaimed 2011-2020 as the “Decade of Action for Road Safety.”

Annual impact of road traffic crashes:

1.2 million people killed

50 million people injured

Source: world health organization

RE-THINKING THE WAY WE MOVE IN CITIES EMBARQ promotes mass transit, cycling, walking, clean fuels and vehicles, and vibrant public spaces because these solutions improve public health. They lead to safer streets, cleaner air, reduced carbon emissions, physically active citizens, and social inclusion. This year, EMBARQ’s holistic approach gained significant support from international institutions, funders and industry leaders. EMBARQ was awarded a grant from Bloomberg Philanthropies as part of the Bloomberg Global Road Safety Program. It also formed official partnerships with two high-level international health organizations: the Pan American Health Organization and the United Nations Road Safety Collaboration. At the project level, EMBARQ completed road safety audits to improve the design of BRT corridors in Izmit, Turkey; Mexico City, Mexico; and Arequipa, Peru, where EMBARQ’s road safety recommendations are expected to reduce injuries and fatalities by as much as 46 percent. EMBARQ also measured traffic accidents, air pollution and physical activity levels in Arequipa. These same “baselines" will be repeated after the city implements its new transit system in order to reveal positive health impacts. EMBARQ is also collecting data on safety along five existing BRT corridors to complete the first-ever BRT corridor safety guidelines.

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MAINSTREAMING SUSTAINABLE MOBILITY In 2009, the Mexican federal government created the Public Transportation Federal Support Program (PROTRAM), which offers grants to sub-national governments to cover up to 100% of studies and 50% of infrastructure costs for public transport projects that meet certain criteria. This is the first program in Mexico that provides federal funding for urban public transit, as part of the National Infrastructure Fund (FONADIN). CTS-México serves as the government’s main advisor to PROTRAM. It has reviewed the technical and financial feasibility of 21 public transportation projects across the country and improved the quality of eight project designs in Guadalajara, Mexico City, Chihuahua, Mexicali, Tijuana, Culiacan, Monterrey and Veracruz. By providing project evaluation guidelines and assistance, CTSMéxico not only improves individual project proposals, but also strengthens PROTRAM’s institutional capacity to provide funds effectively in the future.

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Federal policies are necessary to build support for sustainable transport.

Land use is the most important factor affecting every aspect of urban mobility.

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Did You Know? INFONAVIT finances about 500,000 new homes in Mexico each year. For the first time, the housing fund is applying sustainable transport principles in its land development, as a result of CTS-México’s capacity-building workshops and other guidance.

The current pattern of urban development in Mexico too often promotes an unequal distribution of land: too many roads, not enough public spaces, and small homes in low-density areas. But the pattern is finally changing, thanks to new examples set by a partnership between CTS-México and Mexico’s biggest mortgage lender, the National Workers' Housing Fund Institute (INFONAVIT). Specifically, INFONAVIT connected CTS-México to the mid-sized city of Aguascalientes to transform a new low-income housing development, encompassing 10,000 houses for 40,000 people. CTS-México recommended solutions for mixed land use, public transportation, green spaces, and walking and bicycling.

The Impact of Sustainable Urban Design: The redesigned development plan is estimated to reduce traffic speeds by 34% and increase the demand for:

public transport by 30% to 60%

bike trips by 4% to 50%

walking trips by 24% to 40%

green space by 5% to 30%

In March 2010, the municipal government revised its development plans to include about 70 percent of CTS-México’s recommendations. The new design is expected to increase the neighborhood’s demand for public transportation, biking and walking. And the level of social interaction is expected to quadruple through the addition of four community centers and a 1.5-kilometer pedestrian-cyclist road. Dense development connected to mass transit can help reduce carbon emissions and lower urban infrastructure costs.

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LEON’S OPTIBUS GROWTH THROUGH INNOVATION Leon, Mexico, a city of 1.3 million people, launched the second phase of its Integrated Transport System (ITS) in August 2010. The system’s operations were optimized with 10 new stations and 5 additional kilometers of bus-only lanes, plus 29 new highquality articulated buses that are expected to remove more than 100 polluting buses from the road. The most important economic and environmental benefits of the system's expansion come from increased integration between bus rapid transit, feeder and auxiliary lines. Now, 69 out of 100 public bus routes are physically integrated with the city's Optibús BRT system, representing about 70% of the city’s public transport trips. The second phase of Optibús was made possible with technical expertise from CTS-México, which reviewed the system’s financial model, provided technical assistance on operations and fare collection, and is currently involved in evaluating the system. The expansion of the system marks a significant milestone for Leon, which launched its inaugural Optibús corridor in 2003, becoming the first Mexican city to implement a BRT system. By 2008, because of its popularity, ridership on Optibús had exceeded the system's capacity, at 220,000 trips per day. Recognizing there was a strong need to improve mobility for more people, CTSMéxico agreed to work with local transport authorities to restructure the city's public transportation and expand Optibús’ service to maintain its success.

Did You Know? The number of vehicles in Mexico is expected to grow by 5% each year, according to the Bank of Mexico. Leon is no exception: The city doubled its vehicle fleet in just 14 years— from 1995 to 2008.

The impact of Optibús’ optimization:

580,000 passengers per day

2 million liters of fuel saved per year


tons of CO2 emissions reduced per year


road injuries and fatalities reduced per year


travel time reduced per trip

Source: CTS-México; Leon’s Transport Directorate

High-quality transit systems like OptibĂşs are always adapting to the needs of their passengers.

Indore’s groundbreaking public-private partnership to improve transit is a model for rapidly growing Indian cities.

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India's growth:

700 million

Projected number of new residents in Indian cities by 2050


Percentage of large Indian cities that have well-organized transit agencies

Source: Goldman sachs economics research; India Ministry of Urban Development

Indore is one of the fastest growing cities in India, faced with the daunting task of providing a modern and efficient public transit system to its 1.8 million residents. Rising to the challenge, Atal Indore City Transport Services Ltd. (AICTSL) established an effective and well-organized transit agency to operate and manage the city’s public transport system. AICTSL is India’s first long-term public-private partnership (PPP), which has enabled the city to expand its transit system to 225 buses and double capacity to 220,000 daily trips. The city also began developing a BRT system, which is expected to be operational by June 2011. CST-India was instrumental in AICTSL’s success by providing technical support for Indore’s successful request to the Ministry of Urban Development to fund 170 new buses, and preparing and negotiating contracts with private partners. CST-India also helped plan bus routes, develop vehicle specifications, establish AICTSL’s organizational structure, and design and implement a performance monitoring system. In addition, EMBARQ advised on important changes to the BRT system design, including high-platform island stations to ensure level-boarding, making the system more efficient, convenient and accessible for all passengers.

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AHMEDABAD’S JANMARG The people's way Ahmedabad launched South Asia’s first complete BRT in October 2009. Janmarg, which means “the people’s way” in Gujarati, focuses the city’s massive growth into sustainable, high-capacity bus corridors. By 2014, Janmarg will serve 90 kilometers and carry 175,000 daily passengers. Ahmedabad’s success was made possible through the support of several partners, including EMBARQ, whose India staff exposed city officials to best practices of bus rapid transit design and operations during study tours to Mexico City, Mexico; Bogota, Colombia; and Curitiba, Brazil. EMBARQ also conducted an indepth review of the Janmarg system in August 2009 and provided ongoing advice to the project’s technical leader, CEPT University, to help reinforce critical design concepts.

“The Ahmedabad transport strategy is people-centric. It focuses on moving people, not traffic. We believe all people, men and women, young and old, physically challenged, should be able to move around in comfort. Efficiency, affordability, safety and security are central to the plan." –IP Gautam, Commissioner Ahmedabad Municipal Corporation

Janmarg Partners: Ahmedabad Municipal Corporation Government of Gujarat

congratulations! Ahmedabad won the prestigious 2010 Sustainable Transport Award. The award is given annually to a city that uses transport innovations to increase mobility, reduce greenhouse gas emissions and air pollution, and increase cyclist and pedestrian safety and access.

Jawaharlal Nehru National Urban Renewal Mission, Government of India Centre for Environmental Planning and Technology University Institute for Transportation Development and Policy

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Ahmedabad's Janmarg BRT system is a game-changer for transport in Indian cities.

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India's city officials are learning from a global network of transport experts.

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INDIA’S TECHNICAL EXPERTISE peer-to-peer CST-India launched a peer learning program in July 2009 to allow city officials and local transport planners to exchange information, best practices and lessons learned about sustainable transportation initiatives. The program, largely funded by The World Bank, built the capacity of urban leaders through conferences, workshops on bus rapid transit, walking and biking, and international study tours, including one of Ahmedabad’s Janmarg BRT system.

“The study tour on the Janmarg system in Ahmedabad organized by CST-India was key to reinforcing critical concepts of planning and designing a BRT system. After seeing how Janmarg works and learning how it was developed, cities participating in the study tour are very interested in incorporating aspects pioneered by Janmarg in their BRT projects.” –Ke Fang, Senior Urban Transport Specialist The World Bank

In August 2009, CST-India also kick-started the "Low Carbon High Growth Transport Strategies for Indian Cities" program with support from the British Foreign and Commonwealth Office in India. As part of this project CST-India developed “Bus Karo: A Guidebook on Bus Planning and Operations” and hosted training workshops for more than 35 transport practitioners. Development of the guidebook coincides with the effort of the Jawaharlal Nehru National Urban Renewal Mission (JnNURM), the Government of India’s city modernization plan, to become a source of financing for the procurement of new buses nationwide. Recently, 54 cities received government funding for 14,240 new buses. CST-India staff also continued to build the capacity of the Ministry of Urban Development and other institutions. By hosting more than a dozen events, CST-India has reached more than 50 senior engineers, planners and bureaucrats from more than 20 cities in India.

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CREATING A NEW VISION In Sakarya, located about 160 kilometers east of Istanbul, retirees and working class residents use bicycles as their primary means of transport, but there is currently no infrastructure for them. SUM-Türkiye formed a partnership with Sakarya’s Transport Directorate to address this need. Experts from the Interface for Cycling Expertise (I-CE), a Dutch non-governmental organization, trained a local team on designing safe cycling corridors that meet international standards, as seen on study tours hosted by SUMTürkiye of Malmo, Sweden and Copenhagen, Denmark. Sakarya’s pilot cycling corridor begins in the north along “Yazlik Caddesi”— a main thoroughfare for cyclists—into the city center. SUM-Türkiye and I-CE are also working with the Antalya Transport Directorate to develop a pilot cycling corridor and improve traffic signalization, which is currently unsafe for both pedestrians and motorists and contributes to traffic congestion. These projects, partly funded by the CIVITAS Initiative, aim to provide a safe and appealing environment for cyclists by creating world-class cycling routes, improving intersections, and educating motor vehicle drivers about sharing the road.

"We aim to integrate bicycling in our transport planning. Antalya deserves to have a 'state of the art' bicycle network." – Nazif Altınpınar, Antalya Director of Transport

Did You Know? A survey of 636 bicycle users in Sakarya found that nearly all riders—99 percent—are male, with an average age of 40 years old. Ten percent of them said they have been involved in a cycling accident. Half of respondents said they ride their bike to go to work. Most people said they prefer cycling because it is more economic and healthier than other modes of transport.

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Cycling is the ultimate clean energy vehicle.

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Turkish cities will benefit from applying the "Mexican Model" to urban transit.

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"We believe the successful implementation of this project will demonstrate the benefits of data-based system design when developing transport projects." –Sibel Bulay, Director SUM-Türkiye

In Kocaeli, the historic center of Turkish industry, SUM-Türkiye and municipal transport planners plan to reorganize independent minibus routes into a formal bus rapid transit system to help relieve congestion and reduce emissions. Initially, the city’s minibus cooperatives saw the new BRT plan as a threat to their livelihood. But they were able to see the benefits of the project during a factfinding tour of Mexico, hosted by SUM-Türkiye, to observe how bus cooperatives have successfully merged into single companies to operate Metrobús in Mexico City and Macrobús in Guadalajara. These systems carry more passengers with fewer emissions than the previous minibus operators and have experienced a dramatic increase in profits and company stock value: a win-win solution. Following the study tour of Mexico, leaders of Kocaeli’s two most influential bus cooperatives signed an agreement to formalize their merger. SUM-Türkiye is helping to reorganize schedules, routes and operating procedures along the existing minibus corridors. SUM-Türkiye is also advising the city on the design of its new BRT corridor. Prior to developing its recommendations, SUM-Türkiye experts analyzed Kocaeli’s transit system by conducting baseline studies to measure the number of vehicles and passengers on the corridor, passenger satisfaction, vehicle emissions, and personal exposure to air pollution. In light of the findings, SUM-Türkiye proposed some changes to the existing corridor design, including extending the corridor westward and eastward. Despite plans to break ground in 2010, the city chose to delay construction and consider SUM-Türkiye's design recommendations.

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HISTORIC COMMITMENT Top executives from Latin America’s most influential transit agencies made a binding commitment in Curitiba, Brazil on April 2010 to consolidate their industry and share best practices through the newly established Latin American Association for Integrated Transport Systems and Bus Rapid Transit (SIBRT).

“It’s necessary to prioritize mass transportation systems in order to improve quality of life in big cities. The solutions we will share can have a huge impact on the community.” –Jairo Fernando Páez Mendieta, General Manager TransMilenio S.A.

The founding members include representatives from 14 transit agencies in Colombia, Ecuador, Brazil, Mexico, and Chile, serving 19 million daily transit riders. EMBARQ acts as the association’s Technical Secretariat and will work with SIBRT members to measure the performance, impact and management of existing transit systems, as well as to plan and implement future transport projects. This approach to knowledge-sharing is unprecedented and serves as a model for other transit agencies in Asia, Europe and Africa.

SIBRT’s four “pillars” are:

Benchmarking and Innovation

Negotiation with Suppliers

Commercial, Political and Financial Alliances

Communication and Image

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SIBRT aims to advance the quality and affordability of public transit in Latin America’s largest cities.

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There is tremendous momentum to improve mobility in Brazil's cities.

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BRAZIL’S BRT FINANCING “We must understand that investment in urban mobility is an investment in the improvement of peoples' lives.” –President Luiz Inácio Lula da Silva Brazil

NEW PRIORITIES In 2009, Brazil’s Federal Government committed $6.6 billion to improve urban mobility, with a priority on bus rapid transit. The country’s sustainable transport agenda gained significant international attention when it won the bid to host two of the world’s biggest sporting events: the 2014 FIFA World Cup and 2016 Summer Olympic Games. CTS-Brasil will help the Ministry of Cities establish criteria for federal financing of an additional $10 billion in sustainable transit solutions. CTS-Brasil contributed to a BRT manual for the Brazilian National Association of Bus Transit Operators—a document that is being distributed to all urban and metropolitan bus operators in the country.

Did You Know? Brazil plans to implement about 500 kilometers of BRT systems in eight FIFA World Cup host cities, almost doubling the current length of Latin America’s existing BRT corridors.

President Lula declared sustainable mobility a priority for Brazilian cities in a speech during an event hosted and organized by CTSBrasil and Challenge Bibendum. It was the first time ever that a president of Brazil attended an international sustainable urban mobility event.

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BRAZIL’S BRT CITIES STRENGTHENING EXPERTISE CTS-Brasil scaled up its technical guidance for the implementation of BRT in four major Brazilian cities, with a total combined population of 25.1 million people, paving the way for a national policy that favors sustainable transportation. CTS-Brasil… applied the EMBARQ BRT Simulator in Rio de Janeiro to support the city’s candidacy as a host of the 2016 Olympic Games. introduced Recife officials to the concept of BRT and helped them define a $1.3 million contract for a BRT engineering design study. delivered a strategic framing workshop to identify potential risks and align stakeholders involved in three planned BRT corridors in Belo Horizonte. helped acquire $100 million in financing for BRT in Porto Alegre from the Andean Development Corporation (CAF), which also approved a $1 million, non-refundable grant for refining BRT studies.

Did You Know? The EMBARQ BRT Simulator analyzed Rio's BRT plans for the 2016 Olympics and showed that modifications could increase capacity by 50%—up to 700,000 passengers per day. The analysis was enough to convince the International Olympic Committee to choose Rio as the official host city in October 2009. CTS-Brasil received a diploma for its technical contribution to the winning bid.

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Long after Rio hosts the 2016 Olympics, its BRT network will remain as a strong legacy of well-planned, low-carbon transportation.

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Arequipa is preparing to integrate all public transport and build its first rapid transit system.

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TRANSFORMING A CITY As a result of CTSS-Andino’s financial and technical support, Arequipa was granted nearly $1.2 million by the Andean Development Corporation to advance its System of Integrated Transport (SIT) project, a full restructuring of the city’s public transportation system, which currently serves more than 70% of all trips in the city. The project began construction in June 2010 and is planned to include a 23-kilometer BRT corridor.

Did You Know? Arequipa’s current public transportation fleet includes more than 5,000 vehicles, mostly highly polluting low-capacity minivans—of which 85% are more than 18 years old. Traffic accidents and respiratory illness are two of the city’s top causes of mortality. Compared to other cities in the country, Arequipa has the highest concentrations of airborne particulate matter, roughly three-quarters of which originate from transportation.

The integrated transport system will deliver multiple benefits: cleaner air, better road safety, more physical activity, less stress, more sustainable urban development, improved equity, reduced pollution and GHG emissions, and increased economic activity. It is slated to open in 2012.

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GLOBAL TOOLS RESEARCH AND EXPERTISE This year, EMBARQ’s Global Tools experts helped develop methodologies for Nationally Appropriate Mitigation Actions (NAMAs)—voluntary emissions reduction measures in the urban transport sector of developing countries. EMBARQ’s recommendations were included in the report, “Applicability of post 2012 climate instruments to the transport sector,” published by the Asian Development Bank and Inter-American Development Bank. The publication is expected to influence the way the nations commit, monitor, report and verify greenhouse gas emissions reductions and open new opportunities to fund and prioritize sustainable transport projects. EMBARQ also provided key reference material about the importance of bus rapid transit on sustainable urban development, including case studies from Bogota and Mexico City, for a policy document, “Environment Outlook for Latin America and the Caribbean: GEO LAC 3,” published by the United Nations Environmental Programme. And at the request of Colombia’s National Planning Department, EMBARQ completed an evaluation of the societal and economic impacts of Bogota’s TransMilenio system. The Colombian government has adopted the methodology as their standard transit project evaluation. Furthermore, it contributed to the standard assessment developed by CTS-México to evaluate transport projects receiving funds from Mexico's federal transit program, known as PROTRAM.

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Reducing emissions from the transport sector is crucial, as it contributes to 23% of energyrelated CO2 emissions.

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The EMBARQ Network was proud to receive three internationally recognized awards for making sustainable transport a reality in cities around the world.

2009 Roy Family Award for Environmental Partnership The bi-annual award, presented by Harvard’s John F. Kennedy School of Government, celebrates outstanding public-private partnerships that enhance environmental quality through the use of novel and creative approaches. EMBARQ was honored for creating the public-private partnership with the Mexico City government to make the Metrobús bus rapid transit project a reality.

2010 Sustainable Transport Award The Sustainable Transport Award is given annually to a city that uses transport innovations to increase mobility for all residents, while reducing greenhouse gas emissions and air pollution, and increasing cyclist and pedestrian safety and access. The 2010 award was given to Ahmedabad, India for the Janmarg BRT system. Guadalajara received an honorable mention for the Macrobús BRT system, which EMBARQ helped to launch.

FundaciOn MAPFRE AWARD CTS-México received the "Best Environmental Performance" award from Fundación MAPFRE, a private foundation sponsored by the Spanish insurance company, for its contribution to the Metrobús project in Mexico City. The competition was open to organizations throughout Spain, Portugal and Latin America. More than 200 applicants competed for four awards, presented during a ceremony with distinguished guests, including Infanta Elena, the daughter of King Juan Carlos and Queen Sofía of Spain.

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The EMBARQ Network hosts three signature events that provide important opportunities to share best practices and strengthen ties between city officials, transport engineers, urban planners and environmental scientists. TRANSFORMING TRANSPORTATION Washington, D.C., United States Held in January to coincide with the Transportation Research Board’s Annual Meeting in Washington, D.C., this conference attracts sustainable transport experts from around the world and features lectures and discussions on the latest developments in the field. In 2010, the two-day agenda included discussions on communications and public involvement, health and safety, and climate change, co-organized with The World Bank, Asian Development Bank, Inter-American Development Bank, and Partnership for Sustainable Low Carbon Transport.

CONGRESO INTERNACIONAL DE TRANSPORTE SUSTENTABLE Mexico City, Mexico This annual event, hosted by CTS-México, attracts policymakers, transport experts and city officials from Mexico and abroad. The three-day agenda, featuring presentations, discussions and lectures, has become integral to the Latin American sustainable transport community. More than 1,500 delegates attended the fifth Congreso in October 2009, with the theme “Competitive Low Carbon Cities."

ACTIVE CITIES, HEALTHY CITIES Latin America Sponsored by the Pan American Health Organization, Centers for Disease Control and Prevention, EMBARQ, CTS-México, CTS-Brasil, and CTSS-Andino, this biannual contest celebrates cities in Latin America that promote physical activity and improve overall public health. This year, for the first time, the contest will be hosted online, open to public voting:

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EMBARQ: Transforming Transportation 41 is an online resource for sustainable transport news, advocacy and “best practice� solutions from around the world. It boasts a global network of writers and transport specialists, including engineers, entrepreneurs, urban planners and researchers, who explore environmentally and socially responsible ways to make cities better places to live. Since it launched in 2007, TheCityFix has been cited in media like The New York Times, The Economist, and, and The Times of London named it one of the Top 50 Eco Blogs. The blog receives more than 25,000 views per month.

Follow us on Twitter: @TheCityFix

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Through beautiful images and inspiring stories, EMBARQ’s videos and photography provide city officials with a vision for making their cities more sustainable. The “Cities in Focus” series documents best practices of sustainable transport in three- to five-minute videos of cities like Los Angeles, Istanbul, New York, Mexico City, Curitiba and Mumbai. The 90-second “Snapshots” series portrays day-in-the-life narratives of ordinary people engaging with their city through transportation.

Watch our stories online:

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NEW ALLIANCES “Based on our pilot projects I believe we now can extend our reach to many more people in additional countries. I hope others will add their support to this and other injury prevention initiatives. Millions of lives today and in coming generations are at stake.” –Mayor Michael Bloomberg New York City

"The collaboration between FedEx and EMBARQ in Mexico provides the potential for a better environment, less congestion, increased safety and enhanced competitiveness around the world." –Mitch Jackson, Staff Director Environmental Affairs & Sustainability FedEx Corp.

“EMBARQ’s ‘feet on the ground’ perspective added to the scientific research will give the Center of Excellence in Bus Rapid Transit its strength." –Juan Carlos Muñoz, Associate Professor Transport Engineering and Logistics Pontificia Universidad Católica de Chile

Bloomberg Philanthropies EMBARQ was one of six organizations awarded a significant grant from Bloomberg Philanthropies to implement programs in low- and middle-income countries to prevent death and disability from road traffic crashes. Other members of the Bloomberg Global Road Safety Program include the World Health Organization, Johns Hopkins Bloomberg School of Public Health, World Bank Global Road Safety Facility, Global Road Safety Partnership and Association for Safe International Road Travel.

FedEx Corp. Through a grant and invaluable in-kind assistance, EMBARQ teamed up with FedEx to launch the Mexican National Network of Cities, a project designed to bring private sector expertise in vehicle technologies and management, branding and marketing, and road safety to the 30 Mexican cities now implementing new mass transportation projects.

Volvo Research and Educational Foundations EMBARQ and four universities were awarded a multi-year grant from VREF to establish the Center of Excellence in Bus Rapid Transit, led by Pontificia Universidad Católica in Santiago, Chile. Other partners include the Massachusetts Institute of Technology, Instituto Técnico Superior de la Universidad Técnica de Lisboa, and the University of Sydney’s Institute of Transport and Logistics Studies.

46 EMBARQ: Transforming Transportation

GLOBAL STRATEGIC PARTNERS We especially want to thank Shell Foundation and Caterpillar Foundation for their generous and dedicated support through all the different stages of EMBARQ's development and growth.

Shell Foundation This year marks the 10th anniversary of Shell Foundation. Its mission is to develop, scale up, and promote enterprise-based solutions to challenges arising from the impacts of energy and globalization on poverty and the environment.

Caterpillar Foundation Since its inception in 1952, the Caterpillar Foundation has made contributions totaling more than $300 million to organizations and projects that maintain Caterpillar’s legacy of good citizenship. Caterpillar Foundation funds are helping to enhance educational programs, support health needs, sustain historic landmarks, expand libraries, preserve environments, and promote culture.

EMBARQ: Transforming Transportation 47

KEY FUNDERS In FY2010: British Embassy, Mexico City British Foreign and Commonwealth Office CIVITAS Initiative ClimateWorks Foundation Consejo Nacional de Ciencia y Tecnolog铆a Corporaci贸n Andina de Fomento Departamento Nacional de Planeaci贸n de Colombia Directorate of Urban Land Transport, Bruhat Bengaluru Mahanagara Pallike European Commission, Directorate-General for the Environment FIA Foundation Fondo Nacional de Infraestructura German Technical Cooperation The Hewlett Foundation Inter-American Development Bank National Transportation Commission, Sri Lanka Pan American Health Organization Programa Federal de Apoyo al Transporte Masivo Renewable Energy & Energy Efficiency Partnership Rockefeller Foundation Shakti Sustainable Energy Foundation Transport Research Laboratory United Nations Environmental Programme The World Bank

48 EMBARQ: Transforming Transportation

CONTACT MEXICO Calle Belisario Domínguez #8, Planta Alta Colonia Villa Coyoacán México, D.F. C.P. 04000 +52 (55) 3096-5742 BRAZIL Rua Luciana de Abreu, 471/801 Moinhos de Vento 90570-060 Porto Alegre/RS, Brasil + 55 (51) 3312-6324 TURKEY Tüfekçi Salih Sok. No: 5 Amaysa Apt., K:6 Cihangir 34433 İstanbul,Türkiye +90 212 244 74 10 INDIA Godrej and Boyce Premises Gaswork Lane, Lalbaug Parel Mumbai 400012 India +(91) 22 24713565





ANDEAN REGION Palacio Viejo 216 Oficina 306 Arequipa, Peru (+51) 54-283-393

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EMBARQ Annual Report 2009-2010  

This report covers EMBARQ Network highlights between October 2009 and September 2010.

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