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Solutions for Boat Manufacturers Electronic Portfolio for The Marine Industry’s Leading Boat Manufacturers


Allen | Roche Marine is a full service advertising, marketing and production agency dedicated to all aspects of the marine industry. As marine enthusiasts ourselves, we fully identify with this exclusive market of fun-loving thrill-seekers who are very serious about quality, performance, and attention to detail.

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RESEARCH & ANALYSIS CREATIVE STRATEGIC DESIGN WEBSITE DESIGN AND DEVELOPMENT SEARCH ENGINE OPTIMIZATION / ORGANIC SEARCH MANAGEMENT SEARCH ENGINE MARKETING / PAY PER CLICK MANAGEMENT SOCIAL NETWORK MARKETING ELECTRONIC & EMAIL MARKETING ANALYTIC & CONVERSION OPTIMIZATION VIDEO PRODUCTION CAPABILITIES PHOTOGRAPHY MEDIA PLANNING AND BUYING

RELATIONSHIPS, EXPERIENCE AND SUCCESS COME TOGETHER TO PROMOTE YOUR BRAND AND SHOWCASE YOUR BOATS TO THE WORLD.


Allen | Roche Marine Electronic Portfolio for The Marine Industry’s Leading Manufacturers

INTRODUCTION

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Eugene Allen is CEO of Allen | Roche Group a 30 person marketing and advertising agency based in Somerville, MA just north of Boston. Allen | Roche Marine was created to bring the expertise in marketing the marine industry. Allen | Roche Marine combines research and analysis, cutting edge technology, creativity, and brand integration to provide our clients with a comprehensive marketing strategy that generates a measurable return on investment. Allen | Roche Marine has in house production capabilities for video, photography, print, web, electronic marketing as well as a staff dedicated to social media marketing. I have been a boater my whole life and was introduced to the marine industry 8 years ago when I became the producer of “Port O’ Call” a recreational boating and sport fishing television series. For the past 20 years I have managed and produced over 3000 client driven integrated media programs for many fortune 500 companies. I have a passion for film and photography and personally film all the aerials for the photo shoots that we produce and have flown on over 75 independent aerial video shoots. Through this experience I have flown with the very best pilots coast to coast and know how to best utilize time in the air.

My role is to provide you with a resource to discuss and develop short and long term marketing strategies that support your business goals and objectives.  Additionally, I will look to improve the operational process and our overall quality of production. I am originally from Cape Elizabeth, Maine.  I grew up boating on Casco Bay and worked in a variety of capacities for Port Harbor Marine.  I graduated from Northeastern University with a degree in Media Studies, a minor in philosophy and I am a Certified Marina Manager through the Association of Marina Industries.  My background is rooted in marina operations. Most recently I was General Manager for Marina Bay in Quincy, MA.  During my tenure I was responsible for all sales and marketing, budgeting, staff training and development, capital development, oversight of leased businesses (i.e. restaurants, bars, nightclubs, boat clubs, etc.) and the planning and execution of programming and events that helped create a dynamic boating community.  Additionally, I played a key role in the marketing of the parent company, Flagship Marinas and its six other properties.   Finally, I am an active member of the Massachusetts Marine Trades Association and currently sit on the advisory board for the MMTA/Massasoit Community College “Jobs In Boating” (J.I.B.) grant program. 

Steve’s foray into the marine industry began nearly 20 years ago selling print advertising into Offshore Magazine and it’s sister pub Chesapeake Bay Magazine. As the top producer at the magazine Steve moved into the role of National Sales Manager where we was responsible for managing a team of regional sales representatives as well as customizing and managing advertising programs for all of the magazines national accounts including many boat manufacturers. In the early 90’s, Steve broke out and opened a production company which was formed to bring the pages of the regional magazines to life via a television series called Port O’ Call. Together with a sister series called On the Hook, Steve and his team expanded the regional television series expanding all the way down the east coast. Positioned in 2007 to take the regional shows to the national stage Steve partnered with Eugene Allen to open the Allen | Roche Group’s Marine Division. Steve now oversees what he fondly refers to as his “A TEAM” which consists of a specialized group of talented professionals offering customized marketing programs with an emphasis on website, electronic, high end design, video, and social media solutions for the marine industry. Now nearly 2 years old the Allen | Roche Marine division has over 25 boat dealer clients (12 are in Boating Industries Top 100) and is the production company of record for all of Boston Whaler’s video and social media. To contact Steve please reach him on his mobile business phone ( 508 ) 353 – 6419 or by email at steve_wyman@comcast.net

A seasoned Designer, I possess extensive corporate experience, working with many leading companies. I am well versed in both traditional and computer-aided design and production with experience in a variety of roles from Paste-up Artist to Senior Designer. In fact, I have a cot with my name on it at work. So, with that said, I introduce to you a genuine creative talent and true professional. My marine knowledge came from working at Offshore Magazine in 1999 . I started as a production artist and very soon moved up to a Senior Designer. Not only did I gain a fast knowledge of boats, but I got to work closely with some of the boat dealers in the Northeast. In 2008, I came on-board with my partner in crime, Mr. Wyman, to Allen | Roche Marine. I went from print work at the magazine to mostly web marketing design at the Allen | Roche Group. The roller coaster of the economy changed the way marine clients do their marketing. Being a part of this change , I learned to refocus my designs to better benefit each of our client. I want to make sure that our clients have happy customers and continue to sell boats. When I’m not working at the agency I take photojournalists adventures on my kayak.


Our TEAM is your TEAM

We are proud to introduce you to our team of professionals, each with their own area of expertise, all with an understanding of the marine industry.


a fan


.2 CREATIVE DESIGN The Allen | Roche Marine team includes world-class graphic designers, professional writers and other technical experts that create engaging and dynamic designs and layouts for all areas of advertising and marketing


Industry Acclaimed Aerial Videography : The video department at Allen | Roche Marine is a full-service facility that can meet all of your needs from pre to post production. ARM has the ability to produce a wide variety of quality products, ARG has a full team of writers, directors, producers and editors that can handle any project from development to completion. Allen | Roche has years of experience producing corporate image videos, viral/social media videos, documentaries, commercials, products feature videos, virtual tours and even several boating television shows (Port o’ Call and On The Hook).

Television Production A Partnership is Born

TELEVISION SHOWS Port O’ Call episode in Key Largo Marine Max is the sponsored dealership


VIDEOGRAPHY BOAT SHOWCASE VIDEOS CORPORATE IMAGE VIDEOS INDUSTRY ACCLAIMED AERIAL VENOGRAPHY VIRAL / SOCIAL MEDIA VIDEOS TV COMMERCIALS DOCUMENTARIES TELEVISION PRODUCTION

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Product Photography Solutions for Boat Manufacturer

PHOTOGRAPHY

Allen | Roche Marine has partnerships with some of the best photographers in the business. We will work with one of our affiliated photographers to customize the best most cost effective solution to obtain the very best still photography for your brand to suite your specific needs.

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BRAND AWARENESS THROUGH SOCIAL MEDIA Social media optimization & promotion have a number of characteristics that make it different and unique from traditional advertising such as newspapers, TV ads, direct marketing, or radio. Social media marketing includes writing and publishing content that is interesting and engaging for a targeted visitor. This content can then be marketed by popularizing it or even by creating a “viral” campaign through networks like Fecebook, YouTube, Open Ocean, Digg & others.

Services include: CONTENT WRITING VIDEO PRODUCTION PRESS RELEASE DISTRIBUTION CONTENT DISTRIBUTION THROUGH SOCIAL SITES SOCIAL BOOKMARKING SERVICES TRADITIONAL (BANNER, LINK, PPC) ADVERTISING ON SOCIAL SITES. BLOGGING LINK AND RSS FEED SUBMISSION SERVICES

“Ultimately, this strategy will drive product improvements, brand loyalty and repurchase intent,” said Andrew Luedke, sales administration manager at Boston Whaler.


Solutions for Boat Manufacturer Brand Awareness through...

Let our dedicated Social Media experts guide you toward effective and efficient use of key social media platforms that are right for your brand and business.

CASE STUDY:

1000 FANS FOR

BOSTON WHALER OWNERS CLUB IN LESS THAN 90 DAYS

SOCIAL MEDIA

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The marine industry’s best designers, best freelance writers, and a programming team that brings these pieces to life. This with back end analytics and tracking combine for the very best electronic marketing solutions that are a perfect fit for your customers, your prospects, your brand.

E-MAIL MARKETING

WEBSITE AND LANDING PAGE DESIGN AND DEVELOPMENT

Today, advertising and marketing has to be engaging, interactive and measurable to ensure solid ROI. Electronic marketing like e-Blasts and interactive electronic newsletters can be directly targeted to qualified buyers and can be measured down to each click

A strong website effectively manages consumer brand perception and provides product information. A dynamic site, does the basics but also becomes a resource of information for consumers and a gateway to two-way communication with the business.” Landing pages are a powerful method of highlighting a specific product or events and can be targeted to visitors specific interests. Websites and Landing pages can be tracked, monitored and reported on down to the click, call or contact point.

DIGITAL MAGAZINES / DIGITAL BROCHURES Content is King … Let us Produce a Lifestyle Digital Magazine that will Engage Prospects and Retain Current Customers.

Are you still printing brochure’s for your dealers? Try a video enhanced digital catalogue instead! Let your boats come to life and track your prospects as they literally take a digital sea trial as they flip through your digital interactive catalogue.


.6 E-Blasts E-Newsletters Digital Magazines Digital Brochures

ELECTRONIC MARKETING IT’S ALL ABOUT CONVERSIONS AND LEADS


Allen Roche Marine is currently working with these fine boat dealers:

Atlantic Boats Inc

Brothers Boats

Port Harbor Marine

Atlantic Outboard

Brownell Boats

RnR Marine

B&E Marine

Deltaville Yachting Center

Robertson Marine

Barden’s Boat Yard

Fay’s Boatyard

Rockingham Boats

Bassett Marine LLC

Flagship Marinas

Russo Marine

Bayport Yachts

Hall Marine

SeaBrook Marine

Boat Shows at Home

HOSTAR Marine Transport

Shipyard Marine

Boater’s Edge

Hyannis Marina

South Jersey Marina

Boats Inc

Irwin Marine

Spend A Day Marina

Bosun’s Marine

McShane Yacht Sales

Sterling Associates

Brewer Street Boatworks

Ocean House Marina

Strong’s Marine

Oyster Harbors Marine

Texas Marine

Parker Boats

Thurston’s Marina

Petzold’s Marine

Wayzata Marine


Allen Roche Marine has had the privilege of working with these Manufacturers: BOSTON WHALER

OCEAN YACHTS

SEA RAY

GLACIER BAY

GRADY-WHITE

PURSUIT

ALBEMARLE

WELLCRAFT

MERIDIAN YACHTS

NAUSET MARINE

PRO LINE

EASTERN BOATS


FOR PRICES CUSTOMIZED FOR YOUR COMPANY, CONTACT US TODAY

Office: 671.623.0043

Sales: 508.353.6419

E-mail: info@argmail.com

ALLEN ROCHE MARINE | 5 MIDDLESEX AVENUE SUITE 403 SOMERVILLE MASSACHUSETTS 02145 WWW.ALLENROCHEMARINE.COM


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