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Letter Success is a seed that lies dormant until you fertilize it with vision, faith, patience, dedication and courage. Only then will you realize your true potential. You will reap benefits through strength, wisdom, immeasurable opportunities and fulfillment of dreams once thought impossible. Monica

From The Founder

Greetings to My Readers, It gives me great pleasure to introduce our May/June 2010 issue of Exceptional People Magazine. Without you, my vision would not be possible. Exceptional People Magazine continues to have an extraordinary impact on people throughout the world, offering readers an opportunity to take a journey into the souls of the most talented, compassionate, heroic and dedicated individuals. My mission is to inspire global change through renewed vision and hope. Each of us has valuable attributes. Life is about sharing your gifts in a way that benefits others. In this issue we have featured outstanding individuals who are using their extraordinary gifts and talents to impact the lives of people around the globe -- individuals like Levente Egry whose music has inspired people from all backgrounds or William R. Patterson, a successful entrepreneur who shares his expertise with countless others. Other notables include Osprey Orielle Lake whose art is changing the way we view nature and Dr. Carnell Cooper who is a mentor and hero to young victims of violence. I encourage you to discover your true passion, cultivate it and use it in a way that serves others. I promise to continue to deliver a magazine that will enlighten, educate and entertain you. That's Exceptional People Magazine. Thank you for allowing me to inspire you.

William R. Patterson

A Mastermind at Helping Others Create Wealth

“Is this the greatest value and benefit that I can deliver to the world? That is the question that I challenge everyone to wake up and ask themselves.”

William R. Patterson

Guiding others on the path to success.

The trip provided an opportunity for me to learn about the Japanese culture and values, not only from a financial perspective, but their concepts of family life, religion and business, among other things. Those were some of the things that I learned to appreciate. It gave me a fairly diverse perspective. These experiences helped Patterson become a mastermind at helping others appreciate life and build wealth. He is leaving his mark of excellence throughout America and worldwide.

As you know, children often ask their parents for things without regard to the cost. Remember how our parents responded -- do you know the value of a dollar? Of course most of us didn’t but around the age of eight William Patterson’s father made sure he understood. He received lessons of a lifetime on how to create wealth by making the right choices, using “what you had” and building on that. His father refused to give him an allowance. Instead, he suggested that William purchase bulk candy and sell it at a lower cost than it was being sold at the local grocery store. This experience ignited Patterson’s passion to become involved in business and it made him who he is today. This young lad knew he wouldn’t need to ask his father for an allowance anymore. “There were things that my father did to help me understand business principles, financial principles and just life principles,” says Patterson. I grew up on the South Side of Chicago in a diverse neighborhood known as Hyde Park. It is probably famous now because of former Senator Barack Obama, now President Obama. I grew up seven to ten blocks from where he lived. There were many iconic figures in the neighborhood, including Mohammad Ali and Minister Farrakhan. I lived among people from diverse cultures and backgrounds and I learned from those influences. I attended St. Ignatius College Prep High School. It was one of the best schools in the city. I also attended Murray Language Academy as a child, where I studied Japanese and had an opportunity to travel to Japan. As a young child, I learned that there was a whole world outside of my neighborhood.

“Is this the greatest value that you can deliver to the world?” That is the question that he often asks of his clients. “Is there something that could have gotten you to your point of success faster?” Well, his method of achieving success can help you. Think about this for a moment. What is your greatest value? What is your life’s passion and how can you develop it to create lasting wealth? What can you do or what skills do you have that will have a lasting impact on humanity? Those are questions that Patterson can help you answer. His methodology for achieving success has had a lifelong impact on major corporations, small business owners, and individuals alike. His genius approach to wealth, success and influence has benefited such clients as The Boeing Company, Morgan Stanley, CBS Radio, Inc., Intel Corporation and countless others. Patterson has dedicated his life to helping people discover their true potential and fulfill their aspirations of achieving success. Among his many achievements as CEO of the Baron Solution Group, he is ranked as one of the top Business Motivational Speakers in America. Patterson is also a three-time award-winning lecturer who uses his signature Baron Solution Approach to coach, train, and motivate small business owners, executives, sales professionals and investors. The Baron Solution Group was founded by Patterson, D. Marques Patton and Vicky Therese Davis, all co-authors of the international best-selling business and personal finance book, The Baron Son, which is featured in the Forbes Book Club and can be obtained in translated versions around the world.

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His hard won efforts in building a successful business have enabled him to interact with billionaires, presidential candidates and Fortune 100 CEO’s, all of whom have endorsed him. As Chairman and CEO of the Warcoffer Capital Group, LLC (WCG), Patterson leads the company’s corporate strategy and development consulting efforts, including portfolio management, mergers, acquisitions and divestitures. He has not only helped others turn dreams into reality, but he also uses his wealth of knowledge to help inspire young people and give them a sense of purpose. His passion is not to achieve wealth but to make a difference. Patterson graciously took the time share his thoughts with the Editor-in-Chief of Exceptional People Magazine. Monica: As a college student, you studied electrical engineering. What inspired you to move into the financial industry? William: When I started off in electrical engineering, quite honestly, I was not one of the true entrepreneurs. I didn’t begin electrical engineering because I was passionate about engineering. A lot of the engineers, as I

would call them, the real engineers, were in the basement creating things and inventing things. That really wasn’t me. I went into engineering because I was good in math and science, and that was also something that my father encouraged me to do. Some of the things that we also teach as part of our youth programs is something called the Law of Expectation. My father instilled in me that I was good in math and science. I began to live up to that expectation and math and science became very strong areas for me. That’s how I ended up in the electrical engineering field. My goal was to ultimately become the CEO of a Fortune 100 company and I figured one of the fastest ways to do that was to start with the technical route because engineering was also one of those degrees where you would be considered a professional even with a Bachelors degree. During this time, I also had a number of really great mentors, people who influenced me, people who encouraged me. One of those was a gentleman by the name of Chris Williams. He heads the Williams Capital Group. It’s one of, if not the largest black investment banks on Wall Street. I started to really understand what it took to make a business work. I was working on Wall Street at the time but later launched my own company, which is where I started a business that evolved into The Warcoffer Capital Group, LLC where I co-authored a book with my chief operating officer, D. Marques Patton and one of my old classmates from high school, Vicky Therese Davis. We looked at some of the strategies that they used, both ethically and maybe unethical strategies at points, good strategies, bad strategies, things that encourage people to come up with this roadmap, which would become the Baron Solution. Again, it would not be about how to earn a few more dollars a month or how to become a millionaire, but how to take an idea that you’re passionate about, use that to dominate an industry niche and also create a legacy for future generations.

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Minding My That’s what the Baron Solution is all about. For those who read the message in “The Baron Son,” there’s also this concept of being a social entrepreneur. Not just using your skills to impact the bottom line, but to also have a social impact. It’s no longer enough, particularly at this critical time in our history, for you to only be concerned about you and only be concerned about money. When you’re looking at the crisis that’s happening internationally in terms of a political situation, you look at the crisis that’s happening internationally as far as global warming and extreme waste. Monica: A man by the name of Oscar Wilde once said that “Success is a science. If you have the conditions, you get the results.” What conditions are necessary for achieving success and wealth? William: I think the first thing that is necessary will be a roadmap. And that roadmap can often come from a mentor, an advisor or a coach. I think that is the number one thing because there’s no point in reinventing the wheel if someone has been there before you. The second thing is what we would call your belief system -- having a belief system that supports that idea of success. You have two different viewpoints of the world. You can view it from the point of scarcity or you can view it from the point of abundance. It’s very important for most people to take a viewpoint of abundance and possibility, as opposed to scarcity and lack. That’s one of the big differentiating factors that we found between our clients who achieve higher levels of success. They believe and they go into a situation believing that it’s possible and that it will work, even if that belief, to some degree, may be unwarranted based on how they’re going to do it.

“II definitely don’t do what I do for the money. I do what I do because I think it’s necessary.” necessary.” Expanding your belief system is essential. One of the reasons that so many people struggle is they don’t think big enough. I always tell people whatever dream that you have, make it ten times bigger than you’re currently thinking because you’ll attract more attention, you’ll also


attract a different type of people who are interested in what you are doing if you’re operating in wider and bigger arenas. The third thing that is necessary is your network and having the relationships that can get you to where you want to be, the relationships that can open a lot of doors. There’s something that’s called the Law of Significance that says nothing significant is ever accomplished alone. We always talk about your network being a direct reflection of your net worth but when you look at this chain of six degrees of separation, that there’s a chain of six people that separates everyone in the world from everyone else, it’s essential that you start to build those relationships. You may be able to pick up a phone and call Bill Gates or Oprah, but the question is, have you built the relationship that would make them want to help you? That’s one of the big things, being able to cultivate your network. The fourth thing is leveraging those vehicles, the proper vehicles for getting to your goal. If you’re talking about financial success, then you’re looking at real estate, the stock market, entrepreneurship. If you’re talking about some other means of success, you really want to look at the vehicles that the most successful people have used to get to that goal and you want to repeat that. Knowledge and skills would be the fifth thing that you want to work on, continuing to read and learn. I always encourage people to continue to learn. If you don’t like reading, there are lots of audio materials out there. There are video materials but you should always continue to learn, upgrade your skills. The sixth thing is the tools. Realize that there are a lot of great tools that will give you leverage and will provide you with more time so that you can accomplish more things. Investing in those tools can help you. The last thing is taking the action and doing the most important thing every day that will get you to your goal a lot faster. So if your goal is to build a million-dollar business, you have to go after the million-dollar deals or you have to May-June 2010 | Exceptional People Magazine | 21

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go after enough small deals that can get you to a million dollars.

you going to sit there trying to figure out how this thing works? It’s just not worth the time.

It’s the culmination of those seven things, the mentor, the belief system, the network, choosing the right vehicles, the knowledge and skills, the tools and also taking the action, the most important action everyday. Those are the things that I think become the culmination of success, as we’ve found in our research in working with so many different entrepreneurs.

When you look at the vision, they don’t truly believe that they can change the condition of their life starting from where they are. So they continue to do the small things. They continue to procrastinate.

Monica: Through, the years, you’ve helped millions of people. What have you found to be the common denominator as to why people don’t achieve the financial success that they seek? Do they need to change something about themselves or the way they think, for example?

I’m not afraid to share ideas, which is one of the reasons why I coach on business matters. I feel like I have thousand dollar or million-dollar ideas every day. So if I give one away, great.

William: Definitely it’s the way they think. I would say those seven points; those are what we call our seven millionaire success habits. And we’ve found that the people who struggle financially, typically if you go through that list, you will find the differences. So, for instance, not having an advisor. They’re trying to do a lot alone, they’re trying to reinvent the wheel, and they’re trying to figure it out. Let’s say, you just bought a piece of equipment and it doesn’t come with an instruction manual. How many hours are

You have entrepreneurs who have an idea but they say, “I don’t want to tell anyone about this idea.”

You want your idea to build wealth for other people. And the more wealth and the more value that you can create for other people the more wealth that will eventually come back to you. A lot of people have heard of the concept called ‘Other People’s Money’ (OPM). Well, instead of OPM, we teach a concept called ‘Other People’s Everything’. Their time, their money, their resources, their network. The leverage is the key, intelligence leverage where you can manage the risk, but that is the key. Being able to put together a team where you can increase your productivity, you can increase the value; you can increase the number and the magnitude of the problems that you solve so that you can multiply your income. These are the things that are going to make a huge difference in your ability to improve your circumstances. Monica: You have dedicated your life to helping others discover their true potential and fulfill their dreams but do you sometimes get advice from others? William: Absolutely. All the time. Everything that we talk about – the Baron Solution Group, in particular, is an extension of everything that we teach. Monica: How do you describe the impact that you are having on peoples’ lives every day?

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Minding My William: For us, we’ve been very fortunate to be able to get up everyday, to focus on solving problems for people. And one of the things that we’re most excited about is not just the financial impact that we can have on a company, but their ability to employ others, their ability to impact and create a better life and a more sustainable existence for themselves, their families and I would say, other businesses because that’s also one of the things that a lot of people don’t think about. If this business goes down and they’re a supplier of parts for another business, then their costs go up. It could potentially bankrupt that other company. That’s also one of the things that we try to do is to help partners and suppliers to adopt the more sustainable strategies and the Baron Strategy that we teach because it helps to stabilize that business or potentially that small subset of the industry. We also do a lot with the Baron Young Millionaires Program where we teach business and financial skills to students. We do a lot with the Sigma Gamma Rho Chapter, the Phi Sigma Chapter, in particular, where we teach financial literacy skills to teen mothers. Everything that we do is about creating a more sustainable existence where people can really focus on the things that they love doing. Monica: Then I’m sure you believe that social responsibility is key to corporate success. William: Absolutely. I do believe that ultimately it does a great deal for your brand in terms of brand favorability and brand awareness when you do positive things. I always believe in appealing to a person’s self-interest and a company’s self-interest, as opposed to their sense of obligation, loyalty or duty.


William: It would be to solve problems. Solve more and larger problems because the more problems that you can solve, the greater your income, the greater impact you will have in the world and, again, the greater legacy you’ll be able to leave. Monica: As a person who has achieved extraordinary success and has also helped millions of others do the same, what is your overall view of life? William: My overall view of life is that it’s very short. I feel that life is very short, and in order for it to be meaningful, you need to leave a legacy, which is why I wake up every morning and I ask myself the question, “Is this the greatest value and benefit that I can deliver to the world?” That is the question that I challenge everyone to ask themselves. And if it’s not, then, you want to step up and pursue that passion. For some people, it’s being a parent and they’re doing it. I don’t pass judgment to say you need to be running a multi-billion-dollar corporation. I definitely don’t do what I do for the money. I do what I do because I think it’s necessary. I think it can help people. I focus on business and wealth building from the standpoint that it allows you to build some scalable systems where you can help more people.  Learn much more about creating wealth and success from William R. Patterson by listening to the entire one-hour in-depth interview. See the Profile Resources section on page 23 on the other side of this issue for information.

Monica: What does success mean to you personally? William: Success for me personally is being able to get up, do something that I absolutely love everyday and to also be able to help people and to leave that legacy. If you can do those three things, I think you are fairly successful. Monica: If there was one key life lesson that you’d want people to absorb or to apply to their lives, what would it be?

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Exceptional People Magazine – May/June 2010 Issue – William R. Patterson  

Empowering people around the globe. Living well, changing lives and fulfilling dreams by inspiring people to discover and live their life’s...