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In 2007 LUSH began their NAKED Campaign against the worldwide crisis of over packaging products to help save the environment. Sustainability has always been at the heart of LUSH as a brand so they decided to act on the crisis and campaign against the global matter. In 55 cities LUSH workers took to the streets and wore nothing but an apron stating ‘ASK ME WHY I’M NAKED’.
plastic packaging than fish.
They began to raise awareness through media coverage, explaining how we can save the planet by encouraging customers into buying unpackaged products. Stating how over-packaging products is creating a huge environmental crisis that needs to be acted upon fast before the oceans consist of more wasted
CUSTOMERS ARE CHALLENGING
"PACKAGING IS RUBBISH AND FOR TOO LONG WE HAVE HAD TO SUFFER EXCESSIVE AMOUNTS OF IT. NOW THAT THE TRUE FINANCIAL AND ENVIRONMENTAL COSTS ARE BECOMING OBVIOUS, MANUFACTURERS AND RETAILERS TO CUT THE WRAP." Since 2007 the brand has continued to reduce the use of packaged products. They have created a variety of different ranges that are
in-fact completely packaging free, such as soaps, hair products in the shape of bottles, deodorant, bath bombs and many more. Their shops are becoming packaging free with products on display unpackaged and creams in bowls. They continue to help save the environment and act upon the eliminating plastic waste. In 2017 alone they saved 800,000 bottles from going to landfill. Not only have they gone packaging free in-store but also when ordering online. Delivered in recycled cardboard boxes and protected in nuggets made from potato starch called Eco Flo to help keep the products secure rather than polystyrene. Their alternative is biodegradable in both water and soil.