WEAKNESSES - High price point, some consumers would not be prepared to pay for - Due to some of the products not being packaged they are broken easily which results in a lot of waste products - Some of the stores are quite small and compact - The UK website does not publicise the charitable work they do as much as the international website - A lot of the stores are being refurbished, the in-shop experience is costly for the company to keep up worldwide. - The younger consumers of LUSH are frequent social media users therefore they may lose a slight connection with the brand due to them switching up their social media content posting.
- To create spa experiences with LUSH products by the factory in Poole, Dorset. People get to try the products on a spa day and have the chance to buy them after - People are becoming more environmentally friendly and brand aware therefore it gives LUSH the opportunity to branch into a bigger brand to support the planet - Collaborate with other brands who also support the same ethical branding to attract a larger audience.
- The Body Shop are a very similar brand who are also against animal testing and being natural - So many different skincare brands at the moment, the competition is very high - Similar products are available at a cheaper price from competitors - Consumers might choose conventional products over responsible products because of the ease of use.
HIGH PRICE POINT
LOW BRAND FOLLOWING
- A powerful brand with determination to save the planet - Extremely successful worldwide brand - Fighting animal testing is a huge talked out conversation which LUSH support - People are becoming more ethical and aware of the environment and the impact we make, LUSH are a brand that people will buy into because of that - Highly distinctive shop - Charitable company which give back to the community and worldwide organisations - Packaging kept to a minimum - LUSH have switched up social media by connecting with their consumers through hashtags instead of frequent posting.
HIGH BRAND FOLLOWING
All rights reserved. No part of this portfolio may be reproduced in any way shape or form without permission.
LOW PRICE POINT