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BRAND

BRAND

ANALYSIS

POSITIONING

elysha westcott

WEAKNESSES - High price point, some consumers would not be prepared to pay for - Due to some of the products not being packaged they are broken easily which results in a lot of waste products - Some of the stores are quite small and compact - The UK website does not publicise the charitable work they do as much as the international website - A lot of the stores are being refurbished, the in-shop experience is costly for the company to keep up worldwide. - The younger consumers of LUSH are frequent social media users therefore they may lose a slight connection with the brand due to them switching up their social media content posting.

OPPORTUNITIES

THREATS

- To create spa experiences with LUSH products by the factory in Poole, Dorset. People get to try the products on a spa day and have the chance to buy them after - People are becoming more environmentally friendly and brand aware therefore it gives LUSH the opportunity to branch into a bigger brand to support the planet - Collaborate with other brands who also support the same ethical branding to attract a larger audience.

- The Body Shop are a very similar brand who are also against animal testing and being natural - So many different skincare brands at the moment, the competition is very high - Similar products are available at a cheaper price from competitors - Consumers might choose conventional products over responsible products because of the ease of use.

HIGH PRICE POINT

LOW BRAND FOLLOWING

- A powerful brand with determination to save the planet - Extremely successful worldwide brand - Fighting animal testing is a huge talked out conversation which LUSH support - People are becoming more ethical and aware of the environment and the impact we make, LUSH are a brand that people will buy into because of that - Highly distinctive shop - Charitable company which give back to the community and worldwide organisations - Packaging kept to a minimum - LUSH have switched up social media by connecting with their consumers through hashtags instead of frequent posting.

HIGH BRAND FOLLOWING

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STRENGTHS

LOW PRICE POINT

Profile for Elysha Westcott

Fashion Image and Communication Portfolio  

Fashion Image and Communication Portfolio  

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