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BRAND MISSION Normality as a brand has a mission to inspire others to become more body confident, normality hopes to encourage this by sharing stories of young adults who have experienced a lack of body confidence. Whether that be in their current situation or when they were in the education system.
Normality encourages young adults to unite and form a community that is; empowered, body confident and unique. With the idea in mind of encouraging people to embrace their unique selves, to disregard the comments, the bullying and the pressure from social media. Normality hopes to bridge together a community of people who have learnt to accept themselves and are learning to love their imperfections and flaws. To learn from one other and feel empowered by each others stories and strengths on a journey to self love an self acceptance.