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brand analysis BRAND VALUES Positivity, Uniqueness, Influential, Personal and Inspirational. Normality as a brand empowers both girls and guys to have complete positivity in their unique selves. To embrace their own individual flaws and imperfections, to inspire and influence others to do the same. A strong value of normality is â€˜inspirationalâ€™. We hope normality will inspire the teenagers of today to not compare themselves to the highly edited celebrities but to embrace their uniqueness and accept themselves for who they are.