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AW 12-4


Elvine Mänd may not be known by a lot of people, but her legacy and name is embroidered on the behinds and across the hearts of many. Elvine worked as a seamstress in Estonia during the Second World War. When the Russians invaded, Elvine made a run for Estonia’s neighbour, Sweden. In 1975, Elvine’s daughter gave birth to a boy named Daniel Mänd, who would revive Elvine in a whole new way. Daniel grew up in the outskirts of Gothenburg, and quickly became one with the streets and its graffiti culture. With the opening of his own street wear store, Daniel realized what it was he and his friends weren’t able to find in the clothing industry. He wanted to create something that came entirely from him and Gothenburg’s unrefined street culture, but made in the tradition of his grandmother. Wanting to reach people from the street, Daniel found inspiration in his everyday life, and more importantly, in his friends. It was about having a good time and bringing his community closer together. And somehow, the founder had become the very essence of his own brand. The unsophisticated boy from the streets became obsessed with quality and sophisticated craftsmanship. Daniel’s life on the streets merged with his grandmother’s functional legacy to create a new kind of Elvine: Sophisticated clothes for unsophisticated behavior. Elvine AB Järntorget 2 S–413 04 Gothenburg Sweden Phone: +46 31 556 960 Fax: +46 31 556 961 Email: info@elvine.se www.elvine.se


Autumn/winter 2012 Second Collection

Him: shirt: Gulliver check, navy/beige 642. Her: shirt: Pigeon, brown 130. Knit: Bonnie, brown 130


Men


Autumn/winter 2012 Second Collection

Herkules Parka - item no. 124 00 Quality: T/C twill oil waxed Composition: 65% polyester, 35% cotton Sizes: s-xxl.

midnight blue, 506 Notes:

dark green, 156


Autumn/winter 2012 Second Collection

Todd - item no. 124 150 Quality: acrylic/wool Composition: 60% acrylic, 40% wool. Sizes: s-xxl.

brown, 130 Notes:


Autumn/winter 2012 Second Collection

Mack - item no. 124 153 Quality: lambswool mix Composition: 50% lambswool, 50% nylon Sizes: s-xxl.

grey, 111 Notes:


Autumn/winter 2012 Second Collection

Ewan - item no. 124 151 Quality: textured cotton Composition: 100% cotton. Sizes: s-xxl.

navy/grey, 776 Notes:


Autumn/winter 2012 Second Collection

Carter - item no. 124 152 Quality: Purl/plain knit Composition: 100% cotton. Sizes: s-xxl.

dark navy, 240 Notes:


Autumn/winter 2012 Second Collection

Him: Herkules Parka, midnight blue 506. Her: jacket: Fishtail Parka, midnight blue 506, shirt: Pigeon, brown 130.


Autumn/winter 2012 Second Collection

Gulliver check- item no. 124 400 Quality: twill Composition: 100% cotton. Sizes: s-xxl.

navy/beige, 642 Notes:


Autumn/winter 2012 Second Collection

Old Salt Tee - item no. 124 401 Quality: jersey knot multi Composition: 94% cotton, 4% viscose, 2% polyester Sizes: s-xxl.

tallow, 263 Notes:


Autumn/winter 2012 Second Collection

Akademi - item no. 124 402 Quality: jersey knot multi Composition: 88% cotton, 9% viscose, 3% polyester Sizes: s-xxl.

midnight blue, 506 Notes:


Autumn/winter 2012 Second Collection

Lobster Fight Tee - item no. 124 100 Quality: jersey knot multi Composition: 88% cotton, 9% viscose, 3% polyester Sizes: s-xxl.

cinnamon, 416 Notes:


Autumn/winter 2012 Second Collection

Slimson - item no. 124 201 Quality: corduroy Composition: 98% cotton, 2% elastane Sizes: w28-36

cinnamon, 416 Notes:

midninght blue, 506


Autumn/winter 2012 Second Collection

Boat Hat Stripe- item no. 124 900 - unisex Quality: lambswools mix Composition: 80% lambswool, 20% polyamide size: one size

blue melange, 242 Notes:

light grey melange, 261


Autumn/winter 2012 Second Collection

Fishermans Scarf - item no. 124 901 - unisex Quality: lambswools mix Composition: 80% lambswool, 20% polyamide size: one size

blue melange, 242 Notes:

light grey melange, 261


Autumn/winter 2012 Second Collection

Boat Mitts - item no. 124 902 - unisex Quality: lambswools mix Composition: 80% lambswool, 20% polyamide size: one size

blue melange, 242 Notes:

light grey melange, 261


Autumn/winter 2012 Second Collection

Fishtail Parka - item no. 124 500 Quality: T/C twill oil waxed Composition: 65% polyester, 35% cotton Sizes: xs-xl.

dark green, 156 Notes: midnight blue, 506


Autumn/winter 2012 Second Collection

Him: Hat: Boat hat stripe, light grey melange, 261, Scarf: Fishermans scarf, light grey melange, 261 Her: Hat: Boat hat stripe, blue melange, 242, Scarf: Fishermans scarf, blue melange, 242


Elvine AW12-4