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hood’s sarsaparilla Advertisement, lithograph, 1884. Reproduced at actual size. A woman’s healthy face bursts through a sheet of text, her bright complexion proving the product’s efficacy better than any written claim. Both text and image were drawn by hand, reproduced via color lithography.

6 | t h in k ing w i t h t yp e


Thinking with Type, 2nd Edition: Sample Pages