Elucid Magazine - The Inner Beauty Issue

Page 51

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VERONICA BEARD is a classic and cool American sportswear brand. The brand is known for its modern perspective on iconic staples. The result is an excitingly wearable ready-to-wear collection. Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard launched their brand in Fall 2010. It all began with their signature dickey jacket, a revolutionary layering must-have which features an interchangeable sweater insert. Versitility and wearability are core ideas for Veronica Beard, but the designer aesthetic is what makes this duo one to watch. The refreshing new designers’ success lies in an innate understanding of what their customers want. The pair credits this to designing for themselves and the women they know well.

Necklace: Ayaka Ivishi Ring: Ayaka Ivishi

Photographer :

kristin brynn costello www.kbcphoto.com

Designer : Stylist : Assistants to Stylist: Hairstylist & MUA : Model :

Veronica Beard Engie Hassan; EngieStyle Daphney Augustin Christie Lee Nicole @ ONE Management

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