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EL TALLER 1 May to 28 May Basic Stats

2

230

FANS

FANS

over the past 30 days

Demographics

25-34

FEMALE

YEARS OLD

59%

41%

HERE’S WHERE THEY LIVE

Geo

(location of fans, by country)

SPAIN

ITALY

MEXICO

GERMANY

FRANCE

CHILE 2

UNITED STATES 2

ARGENTINA 2

GREAT BRITAIN 2

SWITZERLAND 1

168

31

12

OK cool, but how well is the content

2

WHO SEES, CLICKS ON, AND TELLS ‘STORIES’ ABOUT THE CONTENT?

PERFORMING?

483

4

7

5

IMPRESSIONS

ENGAGEMENTS

STORIES

(Views of any content)

(Any click)

(Deeper engagement: likes, shares, etc.)

This ratio can give an idea of how effectively content engages the audience

WHO IS SPREADING THE WORD?

Storytellers

And deeply engaging with content?

5

STORIES

4

PEOPLE

?

NORTH AMERICA 0

0

Virality

HOW MANY PEOPLE SAW THE CONTENT? These ratios can give a good idea of ‘virality’ and ‘reach’

106

UNIQUE IMPRESSIONS

11

VIRAL UNIQUE IMPRESSIONS

4

STORYTELLERS If the numbers in this chart are close together, it can mean that the content was very ‘viral’

# of people who saw the content anywhere on facebook # of people telling ‘stories’ (stories increase content reach) # of people who saw the content after a friend told a ‘story’ about it)

EL TALLER



Impacto en Facebook_ El Taller