Five Ways to Make Your Small Business Promotion More Social By Adam Bean
Facebook, Twitter, YouTube, LinkedIn You are constantly told every where you go that you need to get on these platforms immediately, and start using them as an effective small business promotion strategy.
Now that is all well and good, and I give the same advice myself to all the local business owners I speak to. However the main area I see business owner's just like yourself fall down in once they do get set up online (Often after they have been dragged on there kicking and screaming) is being Social.
So what I am going to do for you today is focus on one platform which is Facebook. Mainly because I still believe it is the most important social platform for any business to utilize properly, yet it is still the main platform where I see businesses completely failing at creating any sort of decent social interaction that is going to be of benefit to their business.
So today we are going to address the mistakes the businesses I see make, and give you five key strategies that will ensure that you don't fall into the same trap.
Implement these strategies and watch your page transform into an online community where customers will want to connect and share your sensational products and services with their friends.
All right here we go then, here are my top five tips for making your small business promotion via a Facebook Business Page, more social.
Number One.... You can always give what you want ( Good old Mum would have taught you this one)
A complaint from business owner that I hear pretty much constantly is... No one comments on my page, and there is no real interaction going on. So the first two things I look at are, the content they are sharing, and the amount of quality effort they are putting in to interacting on other pages.
Let's look at the content first. If no one is commenting, then it is fairly obvious it is because the content being posted on the page is boring. Usually when I take a look through their wall feed, the content is just a lot of posts saying something like....
Buy this, or we have this special today. That is not going to cut it on Facebook, and we will address how to provide interesting content in the next couple of steps.
Next question I ask them is..... How many pages have you liked as your business profile, and made genuine quality comments on? The answer is usually none or very few.
But I am not interested in other pages they usually whine. I just want people to come and interact on my page! Well guess what? your page is a reflection of your attitude towards the platform you are using. If you have no interest in what anyone else is doing, guess what? no one is going to take any interest in what you are doing. Unless you happen to be a famous celebrity that is!
Number Two... Add some video With the huge range of flip camera's and smart phones that are available, creating a good quality video is a fairly simple process. Now this doesn't need to be a Hollywood block buster. Just a simple one to three minute instructional video will suffice. Need idea's on what sort of video's your market would like to see? the get your hands on a copy of the idiot's guide to your market. They have done all the market research for you, and there are literally thousands of idea's for instructional video's that you could create inside each guide.
Failing that head over to You tube and find someone else's video that is entertaining or helpfully and share it. Just on a side note. Content on your page doesn't always have to be strictly about your business. A funny video can sometimes be just the tonic you need to kick off the conversation on your page.
Number Three... Add some Audio Smart phones come into play again for this one. My two favorite apps that make it incredible easy to record audio are, Cinch and Audioboo. If you can download an app, and string a few sentences together, then you are over qualified to create audio.
Again we are not talking about making a hit single or anything like that. All we are doing is creating a quick instructional message, or even just talk about a local event that is coming up and how great it is going to be. Another easy strategy to come up with an audio topic is to interview someone of interest. Again it doesn't have to be a rock star or anything like that (Although that would be good if you can get hold of one) it could be a local person that is running a charity event, that would like to get their message to your market.
Number Four... Photos A picture is worth a thousand words, and they will quite often create a lot of interaction on your page. Particularly if you can find something that is a little bit different and it makes people laugh or smile. Crack out those smart phones again for this one, and my favorite app that will let you add filters and effects to make that picture just a little bit different is Instagram.
Last of all and certainly the most powerful is... Personalize Makes sure that when people comment you answer them, and double up the power of this essential strategy by using their name. When people realize that you have actually taken the time to use their name, they are often overwhelmed and ensure that they tell everyone they know just how great your business is.
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