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1 Thursday, November 21, 2013


Game Plan 1. Introduction to Project 2. Research 3. Cyclic Conceptualization & Evaluation 5. Refinement & Final Solution 6. Sources

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Thursday, November 21, 2013


Introduction

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Thursday, November 21, 2013


Project Brief Create a family of tools inspired by a specific company. Examine the significance of forms & visual vocabulary Research the company holistically Translate the research into 2 & 3 dimensional sketches based on the visual attributes & qualities related to the company Record all efforts so that the process can be clearly identified & developed into a methodology for creating more complicated forms.

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Thursday, November 21, 2013


Research

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Thursday, November 21, 2013


What is a Tool? An object that serves a function in the user’s life. It helps solve a task, while enticing the user to want to explore further possibilities & fully engage at the task at hand.

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Thursday, November 21, 2013


Lego Introduction Mission:Inspire & develop the builders of tomorrow. Vision: Inventing the future of play. Philosophy: You cannot play without learning and you cannot learn without playing.

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Thursday, November 21, 2013


What is Play? Play combines the imagination, creativity, and learning. It involves taking on a challenge, enjoying the process as you work towards a goal, and surprising yourself with what you are able to accomplish.

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Thursday, November 21, 2013


Lego Values Value

Definition

Imagination

the foundation for creativity

Learning

“hands on minds on�

Creativity

new surprising & valuable

Caring

not thinking less of ourselves, but thinking ourselves as less

Fun

our abilities are balanced with the challenge at hand

Quality

continuous improvement

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Thursday, November 21, 2013


Lego Integrity Lego Promises Play Joy of building & the pride of creation Planet Positive Impact

Partner Mutual value creation People Succeed together

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Thursday, November 21, 2013


Lego Harmony Strong culture & values Family owned since its foundation Collaboration occurs between all branches of the company

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Thursday, November 21, 2013


Lego’s Consistent Messaging Lego is an abbreviation of the 2 Danish words “Leg & Godt”, meaning “play well”. It is both Lego’s name & ideal.

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Thursday, November 21, 2013


Lego Semantics What is a LEGO Inspired Inspi Tool?

E M O T I O N A L R A T I O N A L

Word

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Fun

creativity balanced with a challenge

Liberating

free from constraints

Humble

not thinking less of ourselves but thinking of ourselves less

High Quality

GLEVEGXIVMWXMGHI½RIHby high level of durability and craftsmanship

Modular

designed for customizable arrangement & easy assembly

Systematic

combines logic & reasoning with creativity

Image

Logo

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Inspiration

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Inspiration

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Inspiration

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Conceptualization & Design Exploration 17

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Sketches: Set 1

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Thursday, November 21, 2013


Sketches: Set 1

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Thursday, November 21, 2013


Sketches: Set 1

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Thursday, November 21, 2013


Evaluation #1 Think beyond the literal definition of a tool. Define “tool� in terms of the Lego brand. Consider multiple areas of opportunity, including home goods. Adhere strictly to the design criteria established for the brand.

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Thursday, November 21, 2013


Sketches: Set 2

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Thursday, November 21, 2013


Sketches: Set 2

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Thursday, November 21, 2013


Sketches: Set 2

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Thursday, November 21, 2013


Maquettes

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Thursday, November 21, 2013


Maquettes

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Thursday, November 21, 2013


Evaluation #2 Reconsider the meanings of “play” & “fun”. Incorporate these aspects as crucial elements in the design of the product family. Complicated & intimidating designs do not fit the design criteria. Balance universally understandable guidelines with opportunities for the imagination.

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Thursday, November 21, 2013


Sketches: Set 3

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Thursday, November 21, 2013


Evaluation #3 Simple & versatile form. Must allow for fun & play. Must reflect the design language of the Lego brand.

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Thursday, November 21, 2013


Maquettes

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Maquettes

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Computer Model & Specs 32 19

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Final Rendering

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Orthographics

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Exploded View

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Thursday, November 21, 2013


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Thursday, November 21, 2013


Construction

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Thursday, November 21, 2013


Build Strategy Considerations Compatibility with Design Durability Craftsmanship Opportunity Time Cost 38

Thursday, November 21, 2013


Initial Thoughts Serial Planes:

Joined Faces:

Requires less time Requires fewer tools Simple assembly process Durable

No down time Less sanding Less gluing Lighter in weight Fewer material constraints

Heavy Requires a lot of sanding Involves strict material constraints

May take more time Requires multiple tools May involve precision/craftsmanship obstacles May not be as durable

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Thursday, November 21, 2013


Obstacles The laser cutter does not cut material with black resin. MDF is the only material option that is suited for the needs of this design. MDF is the most difficult material to cut on the laser cutter. The laser cutter will not accept material thicker than 1/2 in. Each 48â&#x20AC;&#x2DC;x48â&#x20AC;&#x2122; panel takes 4 hours to cut. The finals week laser cutter wait list is very long. Stack laminated MDF takes a lot of time to sand. MDF soaks paint up like a sponge.

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Thursday, November 21, 2013


Solutions Latex paint will cover MDF easily and dry quickly. Bondo will help hide any aberrations in the forms. Some elements can be made via joined faces, while other are created using the laser cutter.

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The Joinery

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The Form

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Planer Method Construction

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Pillow Construction

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Final Segments

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Thank You

“We don’t stop playing because we grow old, we grow old because we stop playing”.

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Thursday, November 21, 2013


Lego Presentation