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Elonex Sport| Objective Elonex Sport aim to use our enhanced understanding of consumer behaviour and advancements in technology to change the world of brand-recognition and Digital Out of Home Advertising (DOOH); ultimately supplying a progressive, yet affordable, medium to deliver above-the-line solutions for brands.

We intend to deliver… The latest and highest quality LED signage WITHOUT charging inflated costs Total client service, from conception to conclusion and beyond An in-depth experience to push the capabilities of LED display technology Constant ‘real-time’ research and development Full Package - Factory to Club to Client to Consumer Overall enhancement of branding opportunities within sports Generate an increased share of market presence for our clients An insight into building Pre/Post Sponsorship PR Utilise your sponsorship to its fullest potential

© Elonex Sports 2011. rights © Elonex Sports 2012. All All rights reserved reserved


Brand | Opportunities LED displays offer a direct, dynamic & interactive digital experience which provides an opportunity to capitalise on the literacy of the IT generation & pin-point current consumer trends with real-time accountability.

The Relationship with your Audience‌ Utilise current campaigns to highlight relevant promotional schemes Generate a direct response to immediately measure ROI Increase brand awareness using an exclusive large-scale presence Embrace a technological revolution bringing consumerism to a digital platform Expose brand to new market demographic Establish yourself as the strongest brand within the sport


Elonex Sport| The Future Digital Out of Home (DOOH) : the fastest growing media platform in the UK With a heritage of being on the threshold of advances in technology and the digital revolution, Elonex Sport pride itself as being an original, forward -thinking company, constantly generating opportunistic ways to maximise our innovation. The future of DOOH is interactive, accountable and a central consideration, no longer a niche focus.

Some current projects and opportunities include‌ RSS live feed into match time show-reels Capitalise on ability to change data live in match play Ongoing research and results into capabilities of colour E-Ink , OLED and Digital Billboard Replacement for global broadcasters. Teaming up with our current media partners to produce Wi-Fi enabled stadiums Branded tablet PCs for new sign-ups (cost effective consumer incentive for brands)


Rugby Football League| The Sport Stobart Super League| Facts Exclusive rights to all RFL LED First time ever that advertisers can promote across a Sport rather than Club by Club Basis Most watched sport in UK after Premiership Football Over 12 million Viewers – Sky Sports + BBC Attendance of 750,000 people in stadia International Opportunities within Origin Matches, Four Nations & The World Cup 2013


RFL Audience| Demographics Over 9.4 million fans and counting‌. Fans are 49% ABC1

They live across the whole country, 30% live in the North, 30% South, 30% Midlands, 10% Scotland Viewers are 67% male, 33% female, spectators for live games are 60% male, 40% female 37% say they attend live games due to the nature of the match day atmosphere

Game has strong heartlands in the North but is growing rapidly with 9.4 million fans in the UK (source: TGI 2011) Sex F. 33%

55+ 33%

DE 22%

AB 29% South 30%

15-34 31%

M. 67%

35-54 36%

Scotland 8%

Socio-economic

Age

C2 29%

C1 20%

Geographic North 31%

Midlands 32%


RFL Super League | Headline Figures Number of Live Games (2012)

69

Average UK TV Audience per Match (2012)

288,000

Highest UK TV Audience for a Match (2012)

383,000

Cumulative TV Audience (2012 – So Far)

3,704,000

Projected Cumulative TV Audience (2012)

12,000,000

2nd largest audience league sport on TV (after Premier League Football) Viewing Figures increased from 114,000 to 285,000 from 2005 to 2009 Ranked amongst Top 10 most-watched programmes—excess of 250,000 viewers © Elonex Sports 2011. All rights reserved


LED ColourWall for ALL UK Televised RFL Games

Super League has 140m prime TV facing LED ColourWall Specific layout can change pitch by pitch


RFL | Teams Team

City

County

Stadium

Capacity

Average Attendance

Bradford Bulls

Bradford

West Yorkshire

Grattan Stadium

27,491

14,715

Castleford Tigers

Castleford

West Yorkshire

Wheldon Road

11,750

7,295

Huddersfield Giants

Huddersfield

West Yorkshire

Galpharm Stadium

24,500

7,828

Leeds Rhinos

Leeds

West Yorkshire

Headingley Carnegie Stadium

20,500

14,750

Wakefield Wildcats

Wakefield

West Yorkshire

Belle Vue

12,000

6,994

London Broncos

Twickenham

Greater London

Twickenham Stoop

14,816

3,447

Hull FC

Hull

East Yorkshire

KC Stadium

25,404

12,693

Hull Kingston Rovers

Hull

East Yorkshire

Craven Park

9,471

8,118

Salford City Reds

Manchester

Greater Manchester

Salford Community Stadium

12,000

5,054

St. Helens

St. Helens

South West Lancashire

Langtree Park

18,000

7,832

Warrington Wolves

Warrington

Cheshire

Halliwell Jones Stadium

13,024

11,139

Widnes Vikings

Widnes

Cheshire

Stobart Stadium Halton

13,350

6,406

Wigan Warriors

Wigan

Greater Manchester

DW Stadium

25,138

18,398

Š Elonex Sports 2011. All rights reserved


| Additional Opportunities As the exclusive technology provider for the RFL Elonex Sport also control media space at these additional RFL events‌We can help plan your route to the World Cup.

Note: Magic Weekend already Included in Super League Fixtures

Š Elonex Sports 2012. All rights reserved


Rugby Football Union | The Sport Premiership Rugby | Facts The ‘umbrella’ organisation of the 12 Premiership Rugby Clubs Responsible for managing and maximising central commercial rights for the most competitive league in world rugby Premiership Rugby and the 12 Premiership Rugby Clubs generate a combined turnover of circa £110m per season – the biggest rugby business in the world

Heineken Cup - 35 million viewers in 86 countries The Season : 24 weekends from September to end of May LED presence and exclusivity in the following clubs & expanding


Premiership Rugby Audience | Demographics TV coverage reached 12 million adults in 2011/12, up 16% on 2009/10 and representing 23% of all adults in the UK…. Fans are 88% ABC1 There are 1.6 million core domestic rugby consumers in the UK Supporters are 82% male, 18% female 37% say they attend live games due to the nature of the match day atmosphere 1 in 3 Premiership Rugby fans say they are more likely to consider sponsored products over companies that offer similar products or services Sex

F. 18%

Age

C2 10%

55+ 29% 15-34 17%

M. 82%

35-54 53%

C1 28%

DE 4%

Socio-economic

AB 58%

Source – Premiership Rugby Fans’ Survey 2010/11


Premiership Rugby | Headline Figures

Number of Live HD Games

43

Number of Live HD

26

Number of Live Games (Highlight shows)

24

Average UK TV Audience per Match

87,000

Average UK TV Audience per Match

138,100

Average UK TV Audience per Match

136,000

Over 2,060,000 views since February 2011 for The Premiership Rugby Official YouTube Channel Premiership Rugby attendances have doubled since the league began in 1997. 3 Year Agreement with ESPN, Sky Sports and ITV commencing Season 2010/11 © Elonex Sports 2011. rights © Elonex Sports 2012. All All rights reserved reserved


Š Elonex Sports 2012. All rights reserved


Š Elonex Sports 2012. All rights reserved


Creative Advert Visualisation at London Irish RFC

LED ColourWall 2nd Tier

Static ColourBoard 1st Tier Š Elonex Sports 2012. All rights reserved


Madejski Capacity : 24,161

London Irish RFC has 102m prime TV facing LED ColourWall Š Elonex Sports 2012. All rights reserved


Creative LED ColourWall at Worcester Warriors

LED ColourWall 2nd Tier

Worcester Warriors has 60m Pitch facing LED ColourWall (2nd Tier) TWO 30 m² Pitch facing LED ColourScreens scheduled for 2012/2013 Season © Elonex Sports 2012. All rights reserved


Sixways Capacity : 12,068

Š Elonex Sports 2012. All rights reserved


Creative LED ColourScreen at Gloucester

LED ColourScreen (East Stand)

Gloucester has TWO 30 m² Pitch facing LED ColourScreens

© Elonex Sports 2012. All rights reserved


East Stand LED Colourscreen

Kingsholm Capacity : 16,500

West Stand LED Colourscreen

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Elonex LED | About the Technology LED advertising is proven to be more effective and gives the opportunity to schedule and deliver efficient messages.

The Technology… TV Friendly Bigger, Brighter, Faster, Better Optimum results no matter the weather Better Adverts – more potential, display a message…not just a logo Shorter Lead Times Branded Content Creative and Tactical Flexibility Measurable and Accountable Unavoidable – bypass the PVR issue Mirror a technological revolution bringing consumerism to a digital platform High OTS – Frequency , people notice repetition of shorter adverts rather than one ‘static’ advert

© Elonex Sports 2011. rights © Elonex Sports 2012. All All rights reserved reserved


Elonex Sport| Who are we? Elonex commenced trading in 1986 to supply PCs and IT services and now produces a varied portfolio of innovative consumer electronics. We launched the Sports division in 2010 to supply the highest impact digital LED Perimeter Boards and Big Screens to the sports arena. As the manufacturer of this technology (as well as the owner of the media space), Elonex offers innovative packages as a ONE STOP SHOP. One of the UK’s market leaders in consumer electronics. Currently No 2 eBook manufacturer, and No 3 Tablet Manufacturer in UK (after Apple and Samsung) A historical sports sponsor - Football, Rugby, Championship Snooker, Rally Driving Elonex understand how to enhance the match-day experience and club affiliation for supporters

Š Elonex Sports 2012. All rights reserved


Elonex | What do we make for consumers?

eTouch™ Android Tablet Range (top 3 UK)

ONEx™ Laptop and Netbook Range

General Consumer Electronics & Own Brand

eBook™ eInk and Colour eReader Range (top 2 UK)

© Elonex Sports 2012. All rights reserved


Elonex Sport | Who are our current partners?

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Thank You!


RFL & RFU Media Pack