ELON The pendulum | Wednesday, march 9, 2011 | Volume 2, ediTion 1
: e l t t o b a n i Message
PHOTO BY WILL ANDERSON
The dangers of binge drinking on spring break
kristen.case There is no single definition of the perfect spring
break. For some, it would be heading down south to warm beaches and waves. For others, it would involve a trip to the mountains for skiing or hiking. Regardless,
check it out...
Hype up your holiday at home
most people would agree that getting alcohol poisoning
â€œlive above the influence,â€? warning about the dangers
is a major problem for college students, especially as
that buzzed driving is drunken driving, and most
is not on their list of things to do. Excessive drinking springtime and week-long vacations roll around.
Everyone has seen the commercials urging teens to
of binge drinking. It has become common knowledge college students laugh at how the commercials are portrayed.
Read about local businesses that target college students to bring in more money
continued on page 4
What not to do on spring break trips
Spring Break Abroad: Find out where in the world students are spending their spring breaks
wednesday, march 9, 2011
Photo by Will Anderson
Consider an unconventional spring break
Set your expectations too high
Instead of hitting the beach, consider looking into alternative opportunities. Use the vacation time as a chance to go on a service trip, go camping or take a road trip.
Go into your trip with an open mind. It's OK to anticipate fun, but if your expectations are too high, your week will likely end in disappointment.
Forget your travel reading
Let's be real, looking like a lobster in all of your pictures is not ideal. Neither is the skin cancer.
From the beaches of Florida to your couch at home, spring break is a great chance to catch up on some nonacademic reading. Sophomore Sarah Davenport recommends books like "My Sister's Keeper"by Jodi Picoult or "The Last Song" by Nicholas Sparks. Photo from mct cAmPus
Set up your summer plans
Limit your experience
If you're headed home for break, use the time to network for internships, interview for jobs and schedule travel plans to visit your roommates.
Just because you have a budget doesn't mean you can't have fun. Find activities to do for free by simply Googling " free things to do in (insert destination here)."
Dress for the weather
Tweet your whole vacation
Even though spring break comes with implications of warmth, check the weather while you are packing and bring a sweatshirt just in case.
Truth be told, no one cares how many beers you chug, how tan you are or how many hotties you're hanging out with.
Create a money pool
Forget to prepare ahead of time
If you're traveling with friends, instead of arguing over the check each time you go out to eat, set an amount for each person to contribute at the beginning of the week and use that money to split expenses.
Make sure to bring your ID, passport and health insurance card for identification purposes. If driving, get your car inspected, tires rotated and oil changed.
wednesday, march 9, 2011
save money during spring break
You aced your midterms, you’re all packed, travel arrangements are set and you’re ready to spend a relaxing 10 days with your friends or family. And although you planned to save money all year for spring break, now that it has actually rolled around, your bank account is a pretty depressing sight. Maybe you spent the majority of your money on a spring break flight or a shopping spree for cute clothes and now having nothing to spend on vacation. Don’t worry. There are plenty of ways to save money while you’re on spring break.
Buy groceries and cook meals The first thing you should do after settling in is go grocery shopping. Cooking dinners instead of eating out at overpriced restaurants will help to cut back on costs. Buy granola bars for breakfast and sandwich supplies for lunch so you can take them with you to the beach. Delegate dinner duties to a different person, or group of people, each night. Guys can make tacos one night and girls can make spaghetti another night. If you do go out to eat, avoid the spots that are typically packed with tourists, as they will be more overpriced.
Take advantage of your relatives
Call up those relatives you know in Florida. Most of the time, they’ll be more than willing to accommodate you and your friends (and they’ll feed you). Staying with Grandma isn’t exactly your idea of a fun spring break? Stay with your relatives for part of spring break, then rent a condo or hotel room for the other nights. This will cut down costs, and you won’t have to pay for a hotel for the whole time. Research nightly rates and spend the amount of nights equal to the people you have. For example, if you have four people, stay at a condo for four nights. That way, each person pays for one night and it makes figuring out the price much easier.
Don’t buy drinks at the bar If you’re going out during spring break to bars and clubs every night, watch drink prices. At most clubs drinks will be insanely overpriced. According to drinkprices.com, in Miami, Fla. mixed drinks range anywhere from $3 to $7 dollars, and those are at the “cheap” bars. Beers are a little cheaper, but still pricey, ranging from $2 to $5 for a bottle. Also be wary of entrance fees. Most dance clubs have a cover charge, which is often between $10 and $20. Choose one night to go to a nice club, then look for cheaper options the other nights. A karaoke bar can be just as fun and much cheaper than a dance club.
Search for local bargains
Use your Phoenix Card Make sure you bring your student ID with you. Most museums and attractions offer a student discount if you can show a valid student ID. According to lendingtree.com, restaurants, movie theaters and stores will offer spring break discounts to students. Ask the concierge at your hotel if they have any coupons or know which places are student friendly.
Research things to do in the area that don’t cost much. Look for parks and nature trails. Find out if there are any festivals going on. If you’re spending your break in a big city, you can often buy combo packages, which will give you entry to a certain amount of museums and tourist attractions for a cheaper price than paying for all of them all separately. If you’re going to Disney World, consider getting the Park Hopper ticket if you plan on going to a few different parks.
Fun spring break tips for students trying to find new experiences in familiar places bonnie.efird
Let’s face it - broke college students can’t always
afford lush vacations to the Bahamas, Cancun or Florida
for spring break. For some, going home for break means
catching up on sleep, but after a few days, hanging around the house can get old. So, if you need something to do,
follow these tips to make your 10 days of freedom feel like a vacation without the big price tag.
1. Treat yourself to a spa day at home or, if you have
some extra cash, at an actual spa. Take some time for
yourself. If you’re short on cash, make your room and
bathroom feel like a luxurious spa. Dim the lights, light
candles, play calming music and treat yourself to a facial, manicure and pedicure. Or, if you prefer, invite a good
friend over and take turns giving each other mini facials
and manicures. Recline on your bed as your nails dry and
as your mask hardens and enjoy a hot cup of herbal tea or water with a few cucumber slices. If you’re willing to dish out the cash, head to a local day spa for some heavy duty pampering.
2. Spend some quality time with family and old
friends. After all, that’s what spring break is really about. When you’re home, spend time with family by having
game nights, cooking dinner together and just catching up. Apples to Apples and Catchphrase are fun ways to
reconnect with family. Or, if you’re not the board game
type, why not cook a meal and invite friends over to enjoy your newfound skill? After all, for many students, spring
break is the only time you’ll have to travel home and visit
loved ones and friends before the summer. But don’t forget to reconnect with old high school friends. A girls’ or guys’ night out should be in order, because you never know when you’ll get to see them next.
3. Hit your local yoga or Pilates studio for a workout
and peace of mind. Many resorts offer morning yoga on
PHOTO COURTESY OF BACKYARDCITY.COM
the beach or Pilates classes in the first-class, in-resort
like the most fun spring break activity, you may be
can’t do yoga or Pilates at home? Look up studios in your
off your to-do list. To make these more bearable, give
gym. But if you’re going home, don’t despair. Who says you hometown to break a sweat, honor your body and find peace of mind in one to two hours.
4. Get in touch with your outdoorsy side. Plan a
camping trip or a hike and a picnic. Head outdoors as the
surprised at how freeing it feels to cross these things yourself breaks in between tasks to keep you from
getting bored, frustrated and tired. Or, if you can, get
your work done outside on the porch or in the yard so
you can catch some rays and enjoy a change of scenery.
weather warms up to fill up on Vitamin D and get some
Looking for more ideas? Try these:
out is easy and typically cost-efficient. Since most parks,
• Pretend you are a tourist in your own town. Visit
fresh air. Planning a day to hike, fish, picnic or even camp
• Have a daylong movie marathon.
nature preserves and camping areas are free, all you need
museums, art exhibits and tourist attractions.
is your outdoor gear. But if nature activities are not your
thing, try taking a walk in your neighborhood or helping out with yard work.
5. Catch up on those things at the bottom of the
to-do list, like cleaning out your car or filling out
internship applications. Although this may not sound
• Make some money doing things like babysitting, pet sitting, cleaning, etc.
• Catch up on some Z’s. • Volunteer.
• Take day trips to surrounding towns.
• Catch a few inexpensive comedy shows or music performances.
wednesday march 9, 2011
PHOTO BY EVA HILL
Spring break drinking dilemmas from page 1 While many of these commercials can be corny and overdone, the messages they send are no laughing matter. According to a press release given to the Youngstown State University student newspaper, it was found that 97 percent of students drink during spring break. It was also found that skin cancer rates are on the rise and nearly three out of five women have unprotected sex while drinking on spring break. “Alcohol makes terrible, terrible ideas seem absolutely brilliant,” freshman Ian Luther said. “Things that you would never actually do sober seem fun and exciting, and you do them.” Students work so hard throughout spring semester, and many of them feel that spring break is their time to let loose and finally relax before they have to go back to their daily lives. “It’s going to be so nice to go on a break with your friends, new or old, where you have no worries about what’s due the next day,” freshman Katie Lindholm said. And while many students enjoy cocktails, they do not think about some of the consequences their drinking can have on themselves and others. Most people consider the common dangers, like alcohol poisoning and potential date rape or unprotected sex, but the unique experiences that can affect the rest of a person’s life are overlooked. One of the major issues is going to a different country. While hotel bargains in Mexico may seem fabulous, many college students think that just because they leave the country, all rules are gone. However, public drunkenness can still be ticketed, and drinking legally does not make drunken choices go away. In many foreign countries, alcohol consumption is legal at age 18, and in some countries, marijuana laws are much less strict, if they even exist at all. Because of these leniencies, going somewhere foreign seems like the best way to live it up. But there can still be serious legal ramifications for going abroad and drinking. Just because a travel agency offers a deal that inexplicitly promises very little legal supervision does not mean that anything goes. Many people go abroad and drink without any real problems. Sophomore Emily Turner went on a oneday cruise with some friends to the Bahamas. Once the girls hit international waters, they were allowed to drink. “It was all-you-can-drink on the boat, so we made friends with the bartenders and they filled up our glasses the entire time,” Turner said.
PHOTO BY ANNA JOHNSON
None of the girls were ever asked for IDs because they had to present their passports when they got on the ship and were given colored wristbands depending on their age. “We had orange (wristbands) because we were 18 and could only drink once we were out of the United States,” Turner said. With day cruises and trips involving lots of sunshine, something that might not occur to unsuspecting spring breakers is sunscreen. Drunken college students are much less likely to worry about the dangers of the sun, and they may not feel when they are getting sunburned. Getting a little sunburnt does not seem like a big deal, but if the sunburn is bad enough, it can lead to sun poisoning. It is characterized by blistering, headaches, fever, nausea, dizziness and dehydration, and can require immediate medical attention if it is severe enough. One week of spring break drinking can equal the amount of alcohol that person would normally consume in one year, according to a press release given to the Youngstown State University student newspaper. In the United States, alcohol-related deaths are also at a peak during spring break. The rate of fatal car crashes that involve alcohol is twice as high among 16-20 year-olds, as they are among people
who are actually legal to drink, according to the British Medical Association. In addition, the association said alcohol consumption interacts with conditions like stress and depression to spike the number of attempted suicides, specifically for people between the ages of 14 and 25.
Elon Edge staff
Editor: Sam Parker Designers: Kristen Case, Lina Patton, Gabriela Szewcow Photographers: Will Anderson, Merissa Blitz, Eva Hill, Anna Johnson Copy Editors: Ashley Fahey, Eva Hill, Rebecca Iannucci, Kate Riley, Edith Veremu Contributing writers: Sarah Carideo, Kristen Case, Sarah Dodge, Bonnie Efird, Kyra Gemberling, Ashley Jobe, Katie O’Brien, Julia Sayers, Katy Steele
y a w a t e g e g a r e v a r u o y t No
wednesday, march 9, 2011
Elon students share stories from alternative spring break trips katy.steele
instructed not to speak English because many of the locals had
Don’t put spring break in a box.
never had interaction with anyone
Elon students who have been on
from outside of the shantytown,
an alternative spring breaks have
and no one knew how they would
stories to tell that don’t involve
barbecues or beach volleyball; they
Elon sophomore Jenna Strucko’s
involve serving others and changing
spring break last year began with
a 12-hour drive to Mississippi in
Nancy Luberoff, Hillel campus
what she said was a very small van.
director at Elon University, traveled
Working in Bay St. Louis, in
to Uruguay for an alternative spring
areas that were still recovering
break trip in 2009. She and the
eight students on the trip came
Photo courtesy of ron yardenay
Elon students help rescue pieces of Jewish culture in Uruguay.
home with plenty of stories to tell. Students started a spontaneous
project rescuing mounds of Yiddish
and had them shipped out from
children, seeing those same
Luberoff said it all began when she
National Yiddish Book Center in
greenhouse built by the volunteers
books and rescuing Jewish culture. heard about a collection of books
in Yiddish that the Hillel Uruguay didn’t know what to do with.
When Luberoff and the Elon
Elon in order to get them to the Massachusetts.
The experience meant a lot to
senior Ron Yardenay, who was on
children’s reactions to a finished
and being kissed on the cheek by the children they had served.
from Hurricane Katrina, made a big impact on her, she said.
“The people we got to meet
and interact with were just great,” she said. “Their attitudes were
very positive despite all that they had been through, and that was uplifting to all of us.”
On the same trip, junior Elise
“The people really made the
Delmerico was also deeply touched
community service you can really
“I’ll never forget our last night
by the atmosphere.
trip what it was,” he said. “The
were amazed at what they found.
we were picking up,” he said. “It
do anywhere, but the culture and
as we sat on the beach where the
books, it was an enormous room
people have a deep sense of history
can’t recreate that.”
Although the houses are rebuilt
students went to investigate, they “This was not a collection of
in a basement in a building that
was filled with tens of thousands
of books, floor to ceiling,” she said. “The room didn’t even have any
“We had no idea what books
was emotional because Jewish
and the fact that we were able to
preserve some of that made a deep impression on all of us.”
Yardenay also said he had many
light bulbs in it.”
cultural experiences while in
a 50-pound carton of books
nursery rhyme from Uruguayan
Each student brought back
Uruguay that included learning a
the people made it stand out. You Junior Olivia Feldman
remembers her spring break trip last year to Argentina. The scene that stood out to her was of a
shantytown, which she described as “beyond rustic.” Feldman said
before working, the students were
Advice from “Mom”
water first caused devastation.
and things look repaired, there are
people who wake up every day and
feel the effects of this disaster,” she said. “Hurt continues to linger in the area, but on that night it was
so peaceful as we reflected on our service around a bonfire.
code n honor w o r u o y Making
Read the following statistics about a West Coast university:
For girls: “Dresses, skirts and shorts must be knee-length or longer …
honor codes. In high school, I might have said, “If you
taking time while you’re walking to class, waiting for your coffee at Acorn or coming
excessive ear piercing (more than one per
stay out past your curfew, then you’ll be
up with the last possible thing you can do
ear) and all other body piercing are not
grounded.” And the typical spring break
to put off doing your homework to think
Percentage admitted: 64
speech from me would either be the Amy
about your personal honor code. If you
I don’t know about you, but some
Poehler, “I’m a cool mom,” speech from
set up some ground rules, you are far less
college students I see have closets filled
“Mean Girls” or the standard, “Don’t do
likely to break them when you’re feeling
with non-conservative clothes, faces full of
anything you wouldn’t want me to know
piercings and coffee cups that flow forever.
So, if they were to attend this school, it
If you said, “Sounds like Elon,” you’re
seems they would quickly be expelled.
Student-to-faculty ratio: 21:1 Percentage of students with a high school GPA of 3.75 and higher: 65
This is in the Honor Code at Brigham
But now, in college, you are trusted
I’m not saying to “abstain from alcoholic beverages, tobacco, tea and
to make your own decisions, and Elon’s
coffee.” But if you make promises to
Honor Code uses a broad brush to
yourself like, “I will not talk about people
But what about this?
Young University, where 30,409
promote abstract values of honesty,
behind their backs,” or “I won’t drunken
Students must “abstain from alcoholic
undergraduate students have promised to
integrity, responsibility and respect. But
text,” then your decisions have already
live by this code.
it’s clear that honor codes have more gray
been made and you’ll be ready to handle
areas than clear-cut rules, and that’s where
your next tempting situation.
beverages, tobacco, tea, coffee and substance abuse.” Whoa, whoa, whoa - no coffee, no tea, no drinking. Is this really college life?
While controversy is currently swirling around the suspension of standout basketball player, Brandon Davies, for
you come in. No matter what, you’re responsible for
But wait, there’s more.
violating the school’s rather conservative
making your own decisions, and therefore
For boys: “Men are expected to
honor code, I think the issue is compelling
your emotional, social and physical health
be clean-shaven and beards are not
because it reminds us all that people
are dependent on your actions.
constantly struggle in balancing their own
If you haven’t done this, I recommend
And, if all else fails, you could always blame it on me and say, “Sorry, my mom said I can’t.”
wednesday, march 9, 2011
it could be worse Than passing sunglasses off as an accessory when really you’re just using them as a headband to hold up your greasy hair. Than wanting a Zeno Hotspot, even if you don’t have bad breakouts. Who doesn’t want a machine that clears up your face within 24 hours?
Than coming back from Panama City as pale as you left. It’s not your fault you don’t have tanning genes. At least it wasn’t for lack of trying.
Than spending your vacation at home eating ice cream, watching movies and skipping the gym. Being lazy is a beautiful thing.
THAN LOUNGING IN BARNES & NOBLE ALL DAY WITH A STACK OF BOOKS YOU HAVE NO INTENTION OF BUYING.
Than shamelessly ﬂirting with someone you have absolutely no interest in. You’re working on your communication skills.
THAN ORDERING A GRANDE, FOUR-PUMP SUGAR-FREE CARAMEL, THREE-PUMP MOCHA, NONFAT, LITTLE WHIP, WITH RED SPRINKLES LATTE AT STARBUCKS. IF IT WERE IMPOSSIBLE TO MAKE, IT WOULDN’T BE AN OPTION.
Than using spring break as an excuse to be really wild by getting a henna tattoo to satisfy your hunger for body art.
Than blogging about your spring break itinerary instead of doing something important, like ﬁnishing your 12-page paper or studying for your economics exam.
Than wanting to switch to Verizon now that they have the iPhone. Finally.
What not to do while on vacation ashley.jobe It seems that new places sometimes present opportunities for lapses in judgment. When one has a desire to make every second count, it seems not enough moments are spent taking preventative measures. Whether you are going somewhere warm, exploring uncharted territory or seeking a getaway in a remote, secluded area, a surefire way to a great, memorable experience is to ensure it is a safe one. Here are some tips to keep your break safe:
1.) Don’t spend prolonged periods in the sun without proper protection.
Unfortunately, this rule is easily broken when you’re in new, exciting places with increased potential for sun exposure. Trips to states or countries with warm climates present risks to skin safety, perhaps even more so than at Elon, where the amount of cloud cover and UV light varies. There are multiple ways to protect your skin from harmful rays, and most are contingent upon the place you hope to visit. Do some research on your destination. What will the climate be like in mid-March? Pack accordingly. Even the sheerest of material can
offer solace from the sun. Limit your exposure to brief periods during the day and avoid peak hours when the sun is the highest and the temperature hottest.
2.) Don’t consume alcohol in dangerous situations.
Countless reports surface annually around the world about spring break trips gone awry, with alcohol as a factor in what sometimes are tragic outcomes. These can be avoided when leisure activities are properly put in order. To avoid dangerous consequences, take steps to ensure that when in a new environment, you have protocols in place to make sure you are adequately prepared to drink responsibly and return home safely. As for drinking while driving, this is a clear don’t. Whether on vacation or at Elon, drunken driving is never an option. This is not only an illegal activity, but it’s completely irresponsible. Make sure to create a buddy system with friends or family members to work out travel arrangements, and stick with those plans. The legality of consuming alcohol while underage may be disputed internationally, but make sure you understand fully what those laws are.
PHOTO BY MERISSA BLITZ
3.) Don’t leave valuables unattended. Most places aren’t are safe as Elon. Put the days spent leaving your wallet and purse in cubbies while exercising at the gym behind you, at least for two weeks. One would hope that Elon’s trustworthy and hospitable atmosphere would be the same for all spring break destinations, but that’s certainly not the case. Keep all of your valuables on you at all times while traveling through airports, on trains or in taxis. Never assume those around
you are looking out for your best interest – that is your responsibility. If taking up temporary residence at a hotel, ask if a safe is available for your room, or what their policy is on lost or stolen items. Chances are, you are liable for any lost personal items on their property, so be sure to inquire about how best to protect your things while you are out and about. When you are in public areas on foot, it is best to keep expensive items close to your body, and out of the reach of anything, or anyone, they could be caught on.
: l a i c e p s e n o r o f -
wednesday, march 9, 2011
sarah.carideo While some plan trips to Florida and Mexico for standard, wild spring breaks, students who are studying abroad will be backpacking, going on safaris and experiencing different cultures. These individuals have planned unique trips to make their experiences abroad even more memorable.
In contrast to the United States, spring break in Spain is
called Semana Santa, or Holy Week, and is the week before Easter. Sophomore Tracy McBride is
studying in Spain but is headed to Portugal
for break because she says Madrid is chilly during this time of year.
Her first stop is in Lisbon for a few days
before taking a train to Lagos, a city in
southern Portugal. She says Lagos is known
for its beautiful beaches and tourism-oriented
town. McBride will then return to Madrid for the final
celebrations of Holy Week.
“I’m most excited for a combination of an American spring Studying in Ghana this semester, sophomore Anna
McCracken has a week off before exams, and during this time, she hopes to go on a safari ride in
Benin or Burkina Faso.
Benin has a national park called Parc
National de La Pendjari that is home to a
variety of animals. She says it isn’t as hyped
up as the parks in east Africa, where most
people go on safaris. Burkina Faso is north of
Ghana, so she is interested in traveling and visiting
For her getaway, sophomore Stephanie Alvarez will spend the
month of April backpacking around France for “16 full days of
freedom.” Alvarez will begin her trip in Paris and then head down
the southwestern coast to Biarritz, before heading east
to the town of Toulouse. Next on her agenda is a hike
N FRA CE
up the southeastern coast, hitting the destinations of Marseille, Aix-en-Provence, Nice and Monaco. Her next stop will be Annecy, which is a small lake town that borders Switzerland. Her last
adventure, before heading back to Paris is Lyon,
France’s second largest city.
Alvarez is doing all of this on her own; she says she
has never spent more than a few hours by herself.
“It will be interesting to see how in heaven’s name I am going to
deal with being by myself, with no phone, e-mail or Facebook, for 16 full days,” she says.
GAP O R
Beautiful beaches and humid, tropical weather are daily
conditions for sophomore Kara Frasca, who is studying in
Singapore this semester. During the week of March 13,
she will travel with other exchange students to Bali, Indonesia and Kuala Lumpur, Malaysia.
Traveling is very different for students
because it only takes about one hour to get from
one end of Singapore to the other, Frasca says.
If students want to travel, they need to leave the
country, which is a big expense.
Frasca says she’s excited to experience the new
culture and continue to broaden her horizon.
break and a Spanish spring break,” she says. “Although I’m spending the first half of the break relaxing on the beach
and staying in a party environment in Portugal, I’ll be glad
to be back in Spain to catch some of their traditional lively celebrations of Semana Santa.”
Each town has celebrations and parades, and tourists
flock to see the festivals. She says the problem with traveling
throughout Spain to see them is the lack of advanced planning, and the costs of travel and lodging can be very expensive.
McBride says students are excited for spring break because
it’s an opportunity to relax, but she doesn’t “feel that they associate it with debauchery like Americans do, simply because the week is considered almost sacred here.”
Another option, McCracken says, would be the Green Turtle
Lodge in Akwidaa, which is an eco-friendly resort that attracts a lot of people in their twenties.
“It’s a great place to relax and exchange travel stories on the
most perfect beach I’ve ever seen,” McCracken says.
According to McCracken, Ghanians typically spend time with
their families during break. She says their breaks wouldn’t
be as scandalous as the American spring breaks, because the people there tend to be very religious.
“I’m just excited to explore a part of the world most
Americans never dream about seeing,” she says.
Alvarez says French students have a European Union issued
passport, so they can travel easily throughout Europe.
“Europeans in general like to find warmer places to go to during
spring break to escape the brutal winter weather,” she says. “If French students decide to stay in France, they usually go to the south where it’s warmer.”
Otherwise, many people travel to either Spain or Italy, both of
which have milder climates she says. Students also travel to the Caribbean or the Dominican Republic to escape the cold.
Because France’s spring break coincides with Easter, many
students enjoy relaxed, family-centered breaks, contrary to typical American spring breaks, Alvarez says.
Alvarez worked three jobs during the fall semester to save money
for the trip.
“It’s exciting because it was all my doing, and I hope to see my hard
work pay off,” she says.
Along those lines, she says most students stay in Singapore for
break or travel to see family in nearby southeast Asian countries. Frasca says they are “obviously excited to have the week off and spend time with their friends and family,” because their college
experience is very different than that of the United States. Most of their time is devoted to school, and the social scene revolves around sports.
“There is no campus party scene and students do not associate
their spring break with beach vacations and partying,” she says.
“Most students did not have any idea what spring break in America was like. When I explained to them that most students travel in groups for a week-long party, they laughed.”
wednesday, march 9, 2011
KEEPING IT LOCAL
PHOTO BY WILL ANDERSON
PHOTO BY WILL ANDERSON
PHOTO COURTESY OF GAILSCONSIGNMENTSHOP.YOLASITE.COM
Local shops use onset of spring to attract customers kyra.gemberling For
spring break means tanning, exercising
and shopping for spring attire. But for local businesses, spring break serves
street and that’s where the mannequins
been around for 23 years and business
them on the sidewalk and right near the
Owner Gail Gentry said the store has is always booming at the beginning of the season.
play the role,” Gentry said. “We have
services doesn’t allow Smitty’s to
door, and plus I hire students and they
said, there are still ways to reach out to
pass out 10 percent cards, as well.”
The new season affects people’s
advertise on Elon’s campus, Nakhle the college crowd.
“We put coupons in the welcome
as a marketing opportunity to target
things, knowing in their mind that they
appetites, too, as local businesses like
packages every year for students
most popular products and activities.
new things are hitting the floor,” Gentry
South Church Street in Burlington rake
get students to know the surrounding
students and promote the season’s Susan Godlewski is a certified
tanning representative at Salon Bronze
need them for the new season because said.
Gentry said she has developed
on Huffman Mill Road in Burlington.
several different methods for promoting
peak time for getting business.
Smitty’s Homemade Ice Cream on in the cash. Owner Amy Nakhle said
she’s often surprised by the increase in
coming on to campus that (Elon) uses to areas,” she said.
Additionally, many businesses use
visual elements to attract customers,
with special discounts.
don’t really get ice cream,” Nakhle said.
based color schemes. Nakhle said
as much as possible, especially to Elon
the sidewalk and we put (products) on
when it gets warmer and it happens
“We do our business cards with
have been with us for years and they
She said the start of spring is the salon’s
The salon advertises to the public
students, Godlewski said.
coupons for free lotion and we hand
those out to all the sororities and they hand them out at chapter meetings,” Godlewski
advertised in Elon planners and done coupons in those also.” Clothing
increased business and develop plans
for attracting customers, such as Gail’s
the store. She also attracts customers
“We have mannequins out on
Craigslist and we have customers that
“If it’s below 70 degrees, people
“But our business will triple in a day that quickly. It’s kind of stunning.”
Smitty’s uses social networking
just go and tell everybody,” she said.
as a way of attracting customers,
for spring and you get 10 percent off
traditional media by advertising in
“We also pass out 10 percent cards everything that’s not already on sale.”
The store is near the UNC
such as banners, signs and springSmitty’s colors are orange and blue, and the staff also travels, ice cream in
tow, to various events throughout the state to promote their business.
Even though spring brings a huge
Nakhle said, but the store also uses
increase in customers, the majority of
local high school newspapers.
customers to count on year-round.
“We are on Facebook and Twitter,
local business owners are proud to have “We have very loyal and faithful
Greensboro campus, Gentry said, so
so we talk about the new flavors we are
customers and we don’t want to
as often as business professionals.
tweet specials as well, like ‘buy one, get
why we remain open throughout the
college students come to the store just “The college is just right down the
featuring during spring season. We one free,’” Nakhle said.
disappoint them,” Nakhle said. “That’s year.”
Fourth issue of Elon University's The Elon Edge.