Mediterrània Professional Meeting - ENG

The construction of the Guggenheim Museum in Bilbao has meant a before and after for the city. El efecto Guggenheim: del espacio basura al ornamento (The Guggenheim effect: from a garbage space to an ornament) is the book by the Bilbao journalist and philosopher, Iñaki Esteban. A sufficiently suggestive title to understand the positive significance that culture and cultural equipment can contribute to our everyday lives.

4.00 - 4.45 pm The paradigmatic example of the Guggenheim Museum of Bilbao Iñaki Esteban. Author of the book El efecto Guggenheim: del espacio basura al ornamento (The Guggenheim effect: from a garbage space to an ornament) It is becoming increasingly necessary to have tools to enable us to analyse and understand our immediate surroundings. Knowing and specifying data or trends can be essential for making decisions, as margins of error are becoming minimum. This leads to the importance of carrying impact surveys in the culture sector.

4.45 - 5.30 pm, Economic impact surveys to view the results of a current programme. The case of the Fira Mediterrània of Manresa The University of Deusto has carried out a survey on the induced impact in the culture sector, analysing different performing arts fairs in Spain. Marián Osácar will present the results, which have become an essential working tool for the analysed markets, including the Fira Mediterrània of Manresa.

Marián Osácar. Director of the European Fair of Performing Arts for Children (FETEN) For the past two years, the Delegation of Tourism of the Barcelona County Council, through the Laboratory of Tourism, has been developing surveys on the description of tourists visiting destinations of the province. Initially, surveys had been carried out in the most touristic resorts on the coast. However, thanks to events such as the Fira Mediterrània, it has also been able to carry out surveys in inland destinations. The main purpose of the survey has been to know the profile of visitors coming to Manresa during the Fair, compared to the results of a weekend when no events are held. The work also describes the origin of the visitor, the score the visitor gives to the city and services, the hotel occupancy rate and the influence on the area, the method of transport used, the role of the Fair in the decision of the visit and the expenses incurred by the visitor.

Damià Serrano. Coordinator of the survey on the touristic impact of the Fira Mediterrània of Manresa carried out by the Barcelona County Council 6