El Mundo Boston | 2015 Media Kit

NEW ENGLAND’S PREMIER LATINO MEDIA OUTLET

2015 MEDIAKIT

ESTABLISHED IN 1972 | OVER 40 YEARS OF SERVICE

PRINT EVENT MARKETING DIGITAL MEDIA

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Whois

Founded in 1972, El Mundo remains a Hispanic-owned and operated family business that has evolved into something beyond just being the leading newspaper in the marketplace.

Our leadership role in the Latino community has led to the most extensive network of corporate and community partnerships. By establishing a series of comprehensive social value/large scale event marketing platforms, El Mundo has served as the most effective link to the Latino community of Massachusetts.

WE ARE THE MOST TRUSTED NAME IN THE MARKET, a household staple and an integral part of the fabric of the Latino community since 1972 WE ARE BILINGUAL AND BICULTURAL reaching the entire Latino market WE ARE PROVIDERS OF EXCLUSIVE CONTENT and the only official Latino media partners of the Boston Red Sox and Boston Celtics WE ARE THE ONLY PRINT MEDIA OUTLET to provide hyper local targeting through our “Viva Lawrence” initiative and other neighborhood-specific print editions WE ARE THE AUTHORITY IN SOCIAL MEDIA engagement in the Latino market. Our 17,000 Facebook fans outpace all other Latino Media outlets in Boston COMBINED

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2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

Why BECAUSE WE’RE MUCH MORE THAN A NEWSPAPER We work directly with marketers and advertisers to create integrated and holistic marketing programs across

Print Event Marketing Digital Media BECAUSE PLACING AN AD IS NOT ENOUGH!

We can help you: DEVELOP CRITICAL RELATIONSHIPS with all segments of the Latino community TARGET SPECIFIC SEGMENTS within Boston’s diverse and booming Latino market

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2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

WhyTargettheHispanicConsumer?

EXPLOSIVE POPULATION GROWTH • Hispanics represent the largest minority group in America with a total population of 52 million • Latinos will be the general market in the near future with a projected population of 128 million by 2050 (a growth rate of 146%)

In Massachusetts the

Hispanic Population Increased

198,925 (or 100.2% of actual growth)

2000 - 2010 • Officially, over 700,000 Hispanics make Massachusetts home • As of September 2014, the household DMA size is equal to “traditional” Hispanic market, Austin, and larger than Las Vegas (Source: Nielsen)

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2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

WhyTargettheHispanicConsumer?

“The City of Boston is a

majorityminority city as 53 percent of residents are of a non-white race/ethnicity...”

53% Non-White

48%

1%

Hispanic

Non-Hispanic

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Boston Hispanic Population is up 48% The Non-Hispanic population increased 1%

2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

WhyTargettheHispanicConsumer?

BOSTON’S MEDIAN AGE POPULATION

41

28

Non-Hispanic

Hispanic

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2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

WhyTargettheHispanicConsumer?

Massachusetts Latino Population City/Town

% Latino

Latinos

Lawrence Chelsea East Boston Lynn Roxbury Roslindale Revere Jamaica Plain Everett Hyde Park Mission Hill

74% 62% 53% 32% 30% 25% 25% 22% 21% 20% 20%

56,366 21,844 21,428 28,995 17,817 8,029 12,628 8,777 8,791 6,035 3,212

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2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

HYPERlocalmarketing PRINT CONTINUES TO BE A MAJOR SOURCE of media consumption and influencer among Latinos

ONLY EL MUNDO BOSTON ALLOWS ADVERTISERS to hyper localize messaging IN PRINT

SPECIAL EDITION FRONT PAGE COVERS allow marketers to engage only the cities or communities they want to target

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2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

2015EditorialCalendar 1. Valentine's Day Issue 2. Dominican Republic Independence 3. Boston Celtics Latino Night - Special Coverage 4. Latino Career Expo - Recruitment Guide 5. New England Revs - Special Edition 6. Real Estate - Special Supplement 7. Boston Red Sox Opening Day/Post Latino Career Expo coverage 8. Boston Marathon 9. Cinco de Mayo - Honoring the growing Mexican Community 10. Latino Youth Recognition Days - Focus on Latino education 11. Mother 's Day - Profiles on Latino Moms 12. Health Edition #1 - Theme: General Awareness 13. Father's Day - Profiles on Latino Dads 14. Hispanic Week in Lawrence - Viva Lawrence Edition 15. Copa Oro (CONCACAF Gold Cup) - Soccer coverage 16. Latino Youth Recognition Days 17. July 4th - Becoming a citizen, profiles on recent US citizens 18. Latino Youth Recognition Days - Latino Education 19. Colombian Festival - Highlighting Colombian traditions 20. Puerto Rican Festival - Highlighting Puerto Rican traditions 21. Back to School - Targeting Latino families 22. El Mundo Family Festival - Largest health and fitness festival 23. Central American/Mexican - Independence 24. Real Estate - Special Supplement 25. Hispanic Heritage Month - Largest issue of the year 26. Celtics Home Opener - Exclusive coverage 27. Health Edition #2 - Theme: Diabetes 28. Holiday Shopping Season - 5 week campaign - Black Friday - Cyber Monday - Community Holiday Events Guide - Gift Ideas Edition - Holiday Edition 29. End of Year Edition

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February 12 February 26 March 12 March 19 March 26 April 2 April 9 April 16 April 30 May 28 May 7 May 22 June 18 June 18 July 2 July 2 July 2 July 16 July 16 July 30 August 20 August 27 September 10 September 10 October 1 October 29 November 12 November 19 November 26 December 3 December 10 December 17 December 31

2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

4 SignatureEvents Although El Mundo serves as the centerpiece of our enterprise, publishing a well-respected publication is just the beginning of what we do.

1

Thursday, March 26th, 2015

LATINO CAREER EXPO Over 40 exhibitors and 1,200 job-seekers per event!

20TH

ANNIVERSARY

2

May 5th - June 24th - July 7th

LATINO YOUTH RECOGNITION DAYS @ FENWAY PARK Honoring Latino Youth for their academic achievement, held in 3 pre-game ceremonies Nationally recognized educational program

Following the Latino Career Expo

This premiere networking event, hosted by El Mundo, is attended by over 300 diverse professionals.

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2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

Boston Mayor Martin Walsh

3

August 30th, 2015

FAMILY FESTIVAL @ FENWAY PARK The largest Latino event of the year in New England

• Health, Education and Fitness Festival • On-field Concert • VIP Reception • Extensive media outreach campaign

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4

October 9th, 2015

HISPANIC HERITAGE BREAKFAST In honor of National Hispanic Heritage Month, this El Mundo annual event highlights the diverse Latino community of New England

2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

AboutElMundo...

WHATTHEY HAVETO SAY

“Over the past 20 years El Mundo Newspaper has been the primary resource for reaching out and speaking directly to the Latino community of New England for the Boston Red Sox club.”

Sam Kennedy Executive Vice President/Chief Operating Officer Boston Red Sox

“Since ALPFA Boston's inception 10 years ago, El Mundo has been our premier partner in the community. Together we have developed creative ways to foster professional growth for Latino professionals in Massachusetts.” ” Yvonne García National President of ALPFA and former Boston Chapter President Association of Latino Professionals in Finance and Accounting (ALPFA)

“For ABCD and the Boston Hispanic Center, El Mundo Newspaper has been our greatest partner in the Latino media for many, many years.

Their unwavering commitment to the Latino community makes them the perfect outlet for us to work with.”

Jenny Cintron Former Director Hispanic Center, ABCD Action for Boston Community Development, (ABCD) Inc is the largest human service agency in New England

“El Mundo is, unquestionably, the publication in the region that has truly been an unconditional ally of the Hispanic small business owner for over four decades...”

Nader Acevedo Executive Vice President, HACI Hispanic American Chamber Institute (HACI)

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2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

Distribution El Mundo has an extensive grass roots network combined with exclusive strategic relationships that enables it to effectively reach a unique cross section of loyal readers that no other publication can claim. Through “out of the box” distribution methods, El Mundo has secured a general visibility and accessibility that is unmatched.

Print Copies:

30,000 – delivered to over 2,000 drop off points

Online property:

www.elmundoboston.com

E-mail Blasts:

Over 6,000 VIP’s that includes community leaders, activists, business executives, professional organizations, and college students, and more.

UNPARALLELED VISIBILITY AND DISTRIBUTION: Latino Professional Events - Complimentary issues hand delivered to over 5,000 bilingual movers and shakers

The Latino Career Expo and Professional Networking Events - Over 2,000 Latino job and career seekers attend each event

Latino Festivals - Exclusive print partner and the only newspaper distributed at the largest events

TOWN BY TOWN/ZIP CODE BREAKDOWN: CITY Allston, MA Boston, MA Brighton, MA Brockton, MA Cambridge, MA Chelsea, MA Dorchester, MA East Boston, MA Everett, MA Framingham, MA Hyde Park, MA Jamaica Plain, MA Lawrence, MA Lowell, MA Lynn, MA Mattapan, MA Quincy, MA Revere, MA Roslindale, MA Roxbury, MA Salem, MA Somerville, MA Waltham, MA

ZIP CODE 02134 02110, 02109, 02108, 02115, 02116 02135 02303, 02304 02139, 02141, 02142 02150, 02141, 02142 02122 02128 02149 01705 02136 02130 01840, 01843, 01841 01852, 01851 01901, 01902, 01904 02126 02169 02151 02131 02119 01970 02143, 02144 02154

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Fenway Park - Available at America’s Most Beloved Ballpark during LYRD days and Fenway Festival

MBTA-stops - Hand delivered to mass transportation passengers during rush hours

2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

Rate Card Advertising Rates Eighth of Page Quarter Page Half Page Full Page Double Truck

General: Local

National

Format:

» Tabloid

$250.00 $500.00 $1,000.00 $2,000.00 $4,000.00

$275.00 $550.00 $1,100.00 $2,250.00

Language(s):

» Bilingual-Spanish and English

Circulation:

» 30,000

Frequency:

» Weekly, every Thursday

(Two page spread)

Color Charges

Display-ROP / Classified (Net to Publisher)

Full Color Spot Color

$25.00 $27.50

Per Column Inch: National Rate:

$750.00 (net) $250.00 (net) per color

Free Standing Insert Charges $75.00 (net) per thousand

Non Profit Rates: 10% Discount

Full Run Only - No zoning by zip code permitted

Production:

Deadlines

Standard Size Ads Inches

Eighth of Page Quarter Page Half Page Full Page

5”w x 3.5”h 5”w x 7.25”h 10”w x 7.25”h 10”w x 14.5”h

Columns

( 2.5 col x 3.7” ) ( 2.5 col x 7.5” ) ( 5 col x 7.5” ) ( 5 col x 15” )

Space and Camera-ready: » One (1) week prior to publication date W/ translation: » Two (2) weeks prior to publication date

Production Formats PDF, JPEG, PSD and EPS

Column Widths 1 column 2 columns 3 columns 4 columns 5 columns

= = = = =

1.85 inches 3.90 inches 5.93 inches 7.96 inches 10 inches

Translation Services Provided Please contact your Account Executive.

AD Production Delivery Please email your ad directly to your Account Executive.

Payment: Payable upon receipt. We accept checks, cash and credit cards.

Please make checks payable to: El Mundo Newspaper 408 S. Huntington Ave., Boston, MA 02130

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2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM

Online Rate Sheet

Advertising with elmundoboston.com is a highly efficient way to relay your message to your target audience. Accountability and instant evaluation, global reach and mass exposure all delivered at a variety of price points – at least one of which is probably perfect for you.

$550 /Month Run of Site (All pages)

Leaderboard banner 728x90

» Above the fold top banner placement

Leaderboard logo-side 500x65

$400 /Month Run of Site (All pages) » Above the fold top banner placement

Splash intro page w/video + side banner $800 flat rate per page » 2 month campaign » Arwork and link to be provided by clien Sidebar banner 300x250

$250 /Month Run of Site (All pages) » Inside pages in rotating basis. Above the fold top banner placement

Button 300x90

$150 /Month Run of Site (Front page) » Above the fold top banner placement

$400 /Month Run of Site (Front page) Skyscraper 300x650

Leaderboard logo-side 645x80

» Below the fold top banner placement

$200 /Month Run of Site (Front page) » Below the fold top banner placement

Formats GIF or JPEG 40k / Flash 40k

Creative / Production Production charges » $100 per hour

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2015 MEDIA KIT 408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • ELMUNDOBOSTON.COM