BA (Hons.) GRAPHIC DESIGN
DESIGN PRACTICE 3
MODULE SUBMISSON FORM SUBMISSION DEADLINE:
WEDNESDAY 14TH DECEMBER – 12 – 1pm
RATIONALE Concept driven type, layout and print finish with in the luxury retail market with a focus on branding, publication and packaging. BLOG.
All work must be clearly presented and labelled with your name, module code, brief title and any other appropriate information. Please separate the work appropriately and include a printed version of each brief. All blog. posts relevant to this module should be ‘tagged’ with the module code OUGD301 and follow the naming conventions outlined on E-studio
Fashion Yearbook B
Fashion Branding, EOYS Pitch, Project X
Module Proposal Project File Evaluation
Your 500word End of Module Self-evaluation should be posted to your blog. Design Practice Blog.
Title and Brief Summary – include a short rationale for each brief identifying why you chose it, what was the focus of the brief and how long you spent on it.
A look into packaging design focusing on its use. This brief will have to look at real world application, how people can use it and where it could sit in a store. I will look at concept trying to solve a problem. I will incorporate my knowledge and interest regarding luxury, print finish and branding.
Make the cosmetics brand 17 the 'brand of choice' for the modern teenage girl. Design ideas can include: product ideas, packaging, in-store presentation, online, cost effective advertising, events, 'own able' promotions (17’s version of Orange Wednesday?), etc. I would like to take a highly conceptual approach to this brief looking at the interactivity for teenagers and the experience the brand can create.
This is a collaborative brief with six other designers. The yearbook is for third year graduating fashion students and is split into two sections, 1. Design, 2. Innovation. The book will look into concept, layout, type, image, print finishes, stock and will go through to print. It is a very good opportunity to get my work to be published and is a live and reliable brief to add to my portfolio.
I will be working alongside a photography student, Benjamin Turgel. His project is based around historical jewellery with a story. It will be location documentary taken in the subject's home. My role in the collaboration will be to use Photoshop to alter the images. Benji's vision is to create high end style images that you would see in a glossy magazine. This will help to develop my photoshopping skills.
I will be selecting a range of restaurant's to redesign their menu's. To fit in with my rationale they will be high end and more elite restaurants. The restaurants that I will be choosing will be based in the Leeds area and from a personal point of view I will think that their menu's could be developed to increase the profits of the company. The menu's will take into consideration type, layout, print finish, range, materials, stock, binding, costing. Fashion branding for a third year fashion student, including lookbook, logo, stationary, swing tags and neck labels.
EOYS pitch – concept into the end of year show advertising. Project X – Cannot be fully documented final boards are available. Additional Comments
Date: 29/05/12 ELLIS THYNNE