ONE Conceptual Packaging This brief was to design packaging that had more than the purpose of just containing its contents. This concept it to help customers when they are cooking rice to stop them from over pouring and wasting rice. Because rice expands when it is cooked it is hard to determine how much to use. These helpful test tubes of rice have been perfectly measured out to contain enough rice for one portion. The design makes it easy to cook just the right amount of rice for up to nine people without wastage.
I constructed the test tube packaging myself from acrylic. The acrylic needed to be sanded and buffed to a shine and then glued together with an acrylic based glue. The test tube tray slots into a sleeve and is kept in position with an earthy coloured string. Information about the product is on the front two sides so it is easy to read when on the shelf. This product would be sold in stores such as Harvey Nichols and Waitrose.
The product can come in a range of types of rice and with added herbs. The herbs would sit on top of the rice and would simply be cooked with the rice for an added flavour. In the future a refill station could be set up in store where you can refill your rice test tubes at a cheaper cost than buying the pack again, This will encourage people to recycyle their packaging and therefore making the packaging more useful in the long term.