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The branding uses matte black as its main focus and bright pastel you can buy that includes all the necessities to try out every look in packaging to look like chalk on a black board.


URA L BE AUT Y

OU TS

NAT

TAN DIN G

PPE R DRO JAW PHO TOS FLA HOO WL T ESS D

D

OO

RM

OO

RM

YOU

YOU

UIT

UIT

EU

PT OS

UP TO S

MAK

MAK E

Poster designs use the colours from the personality branding on

The slogan is ‘make-up to suit your mood’; this helps to emphasise the versatility of the make-up available.


UIT

OS

PT

EU

MAK

RM OO

YOU

D


The colours used are not like ones used in make-up branding at the bright colours from both the make-up and the bright pastel colours from the type.

and accepting appearance.


G G

GEORGINA LEWIN

G G

Fashion branding for a third year Student, Georgina Lewin. The branding included a logo, business cards, swing tags, neck tags, lookbook and end of year show signage.


G G

The inside of the look book is minimalistic with simple headers of information. The back page has contact details for Georgina and her spread has a slightly different layout.


G G

The lookbook is printed on silk paper and has a matte sheen. The business cars have been digitally printed due to a tight budget and have been stitched along the bottom. It is a simple yet effective idea have also got a stitched line down the middle. Hangers and end of yer


This was a brief set by a Leeds based company, Hebe Media. The brief, that I collaborated on with Kim Sandford, was to design the branding for a new company ‘Independent Leeds’. The company aims to showcase the independent side of Leeds (style, food and

This brief ended up being more logo development than production because the designs


The brief stated that we design a website as well for Independent Leeds. This designs concept is that each section that the brand showcases is at the top of the page in a rotating bar that scrolls round relating to what the user clicks on. When a section is selected it rotates to the front of the page and a ribbon drop down menu unrolls to

show sections within it. The layout is very simple and clean with lots of imagery for a links to all the main social websites to help keep the website up to date.


ONE Conceptual Packaging This brief was to design packaging that had more than the purpose of just containing its contents. This concept it to help customers when they are cooking rice to stop them from over pouring and wasting rice. Because rice expands when it is cooked it is hard to determine how much to use. These helpful test tubes of rice have been perfectly measured out to contain enough rice for one portion. The design makes it easy to cook just the right amount of rice for up to nine people without wastage.


Conceptual Packaging

ONE

I constructed the test tube packaging myself from acrylic. The acrylic needed to be sanded and buffed to a shine and then glued together with an acrylic based glue. The test tube tray slots into a sleeve and is kept in position with an earthy coloured string. Information about the product is on the front two sides so it is easy to read when on the shelf. This product would be sold in stores such as Harvey Nichols and Waitrose.


Conceptual Packaging

ONE

The product can come in a range of types of rice and with added herbs. The herbs would sit

at a cheaper cost than buying the pack again, This will encourage people to recycyle their packaging and therefore making the packaging more useful in the long term.


DELI

DELI

Today’s Specials

ENTER

Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes. Tri colour penne pasta in a chilli and home grown vine

Menu Design establishments.

DELI

Chaophraya is a luxury Thai restaurant that do take away food, however they do not advertise this. My idea was to design a luxury take away experience to adhere to more peoples wants and needs. Pickles and Potter is a Leeds based deli. My idea was to design an app that updates daily to inform the customer of specials and also has an order in advance service.

£3.50

ORDER

£2.50


Today’s Specials

9:42 Monday, June 8

Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes

HOME

HAM Home roast ham, mature cheddar, home-made apple & rosemary chutney, butter, mustard, tomatoes and lettuce

HOME

£3.50

ORDER

DELI

TUNA & ROCKET

PICKLES & POTTER

Tri colour penne pasta in a chilli and home grown vine tomato sauce

HOME

Today’s Specials: - Carrot and lentil soup - Chicken and chorizo with baby spinach and home-made dressing salad. - Rocky road cookies.

SPECIALS MENU

£2.50 ORDER

Chilli and chocolate coated

Open to read more...

Today’s Specials

MESSAGE OPTIONS

£2.00

SANDWICHES HOT FOOD

Raspberry and vanilla pod

£2.00

ENTER

slide to unlock

Tri colour penne pasta in a chilli and home grown vine

HOME

CAKES £3.50

DRINKS

ORDER

HOME

BASKET

£2.50

9:42

HOME

Monday, June 8

DELI

DELI

DELI DELI

DELI

MESSAGE OPTIONS

daily specials message on... MONDAY

BEEF SANDWICH RASPBERRY AND VANILLA CHEESECAKE

1PM

18-20 Queens Arcade Leeds

REMOVE

REMOVE

food at...

1PM

Thank you for your order JOHN

See you at

REMINDER: John, your food will be ready to collect in 15 minutes. Find us at: 18-20 Queens Arcade Your Total: £9.40 Thanks, see you soon.

1PM

REMOVE

Tel:

THURSDAY FRIDAY SATURDAY

I would like to collect my

Name: SPARKLING WATER

PICKLES & POTTER

COLLECTION OPTIONS

Find Us:

TUESDAY WEDNESDAY

BASKET

ABOUT US

Opening Times: Mon-fri: 8.30am - 5.30pm Sat: 10am-2pm Sun: Closed

DELI

pesto and crunchy mixed vegetable salad

SANDWICHES

COLLECTION OPTIONS

Total: £9.40

ORDER

HOME

Pickles & Potter App Menu Design The app messages you at customisable intervals (daily, hourly, etc).with information about daily specials. Also available on the app is company information and an order in advance service where the customer can choose what they want and when they wish to collect it to avoid rush hour queues. DELI

The daily specials menu is set up in a such a way that it could be written by hand on the deli blackboard menu and be photographed to upload onto the app.

BEEF Rare roast beef, mayonnaise, mustard, red onion marmalade, slivers of cheese, tomatoes and

£3.20 ORDER

slide to unlock

PIRI-PIRI CHICKEN £3.50

Piri-Piri mayonnaise, sweet chilli

£3.40 ORDER

ORDER

SALADS

ORDER

Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes.

BASKET

HOME

MAIN MENU

ORDER

ABOUT US

HOME

DELI

DELI

MAIN MENU

DELI

£3.50 ORDER

HAM Home roast ham, mature cheddar, home-made apple & rosemary chutney, butter, mustard, tomatoes and lettuce

£3.50

ORDER

VEGAN Homemade humus, carrot & sweet potato chutney spiced with cumin, crisp vegetable salad

£2.90 ORDER


DELI

Try our new deli app on your smart phone for: DAILY SPECIALS ALERTS ORDER IN ADVANCE

Save time, beat the lunch rush, don’t miss out on our daily specials

Pickles & Potter App Menu Design

DELI

Advertisement for the app will include bus stop signs, black board signage, in store information and also product stickers. The stickers will be added to every customers food order to inform them of the new app. The sticker will also have a scannable tag that links straight to the app store for ease of use.


Chaophraya Luxury Take Away Menu Design the atmosphere and service you get when you dine in the restaurant. The menu design was more compact. With every take away you will recieve: Branded chopsticks, insense stick, expandable hot towel, branded plates/bowls. Giving the customer more than they expect to help create a memorable experience in your own home.


Chaophraya Luxury Take Away Menu Design the restaurant. I adopted an origami feel to use throughout. Starting with the boxes well because as the box closes the net folds over itself creating more insulation for the food while it is being transported. Foiled labels are stuck to the relevant boxes stating which food is inside and a ribbon carrier is wrapped round set meals for ease when transporting and dishing up. The carrier bag also has a origami/fan effect for its sides. The bag has a lot of depth


SECRETS OF JEWELLERY This brief was a collaboration between Benjamin Turgel, a 2nd year photography student, and myself. His brief was to take photography of historical jewellery that held an interesting story relating to Jewish history. My role in the brief was to edit his photography and turn it into a book of the images and their stories. Board 1of 4


SECRETS OF JEWELLERY Benjamin wanted to the book to be high end and luxurious. I laser cut the title design onto the front and back cover and spine. We got the book printed professionally and I perfect bound and covered it myself. The inside cover has a burgundy inner with a brown book mark ribbon. Board 2 of 4


SECRETS OF JEWELLERY The images that I recieved were of the jewellery alone and I transformed them on Photoshop. Some of the images that I revieved were bad quality and therefore I found it harder to transform them in Photoshop to a high standard. Above are a selection of the before and after images to show the process. Board 3 of 4


SECRETS OF JEWELLERY Inside layouts are clean and simplistic with images and their story sharing a double page spread. Board 4 of 4


FASHION & DESIGN YEARBOOK // This was a collaborative brief to design the Yearbook for this years Fashion & Design course. The brief damanded great organisation and communication skills, designing the branding for this years course and fast paced layout skills.

We were told that this year’s fashion show would have the theme of broken glass and therefore we linked our idea to this with the slashed lines segmenting the page up. The layout we chose was very clean and minimalistic with a bold pastel peach for covers and breaker spreads. //Board 1/4


FASHION & DESIGN YEARBOOK // Page numbers use the pastel peach feature colour and have a slanted cut off edge to enhance the theme. Breaker spreads are used at intervals in the book and use a duotone effect on images of collections that are featured in the following section.

The contents page uses splashes of the pastel peach highlighting page numbers, students are also separated from the other sections showing the main purpose of the book. The students names are split into four columns //Board 2/4


FASHION & DESIGN YEARBOOK // Students layouts have vertical text to encourage a more interactive experience for the reader. Each student has a double page spread with four image layouts to chose from. Images chosen were those that showed of the clothing and detail the most. //Board 3/4


FASHION & DESIGN YEARBOOK // There was a long design process for this brief for the branding and layout. The layout had to account for the minimum and maximum amount of text and still be unique in the process.

The cover was the main point where the branding could be shown off and therefore a lot of front cover designs were made and reworked. These designs all show a concideration of the theme ‘broken glass’ and try to challenge layout. //Board 4/4

17 Make up Boards  

17 Make up Boards

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