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RUNWAY // create a concept for the launch of White Moutaineering, Fall 2016 Menswear collection


2015

2015

2015

2011

2011

2010


WHITE MOUNTAINEERING x a d i d a s


THE CONCEPT

WHITE MOUNTAINEERING x adidas x EA Sports


THE TARGET

MALE 25 - 45 yrs is mordern - active - youthful - styled - simplicity likes sports - outdoors - technology - gadgets


VIDEO GAME * SIMULATOR Showcase AW 2016 Menswear through a video game simulating multiple outdoors activities extra-sensory experience Feature clothes in exciting context

SSX 2012


THE PROMOTION

EA SUSCRIBERS * ADIDAS SUSCRIBERS * WHITE MOUNTAINEERING SUSCRIBERS * PLAYSTATION STORE * XBOX LIVE STORE * GAME TRAILER * PRESS ACCESS CODE SENT TO SUBSCRIBERS THROUGH EMAIL - THROUGH POST TO PRIVILEGE CUSTOMERS. FOR OTHERS, A REQUEST WILL HAVE TO BE MADE TO GET THE ACCESS CODE LIMITED NUMBER * FREE


THE FEATURES

ONLINE PURCHASE INCORPORATED * CUSTOMISATION * LIVE FITTING ROOM * UNLOCK REWARDS


create a journey and a storyline, building up the player ’s adrenaline // accompanied by the featured collection


complete a series of mission to unlock exclusive content with the game resulting to a virtual fashion show vicarious expreience

BJORN BORG 2015


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THE AIMS

INNOVATION CONSUMERS

*

* ATTRACT NEW INTRIGUE * INTERACTION *


White moutaineering  

Runway – create a concept for the launch of White Mountaineering, Fall 2016 Menswear collection

White moutaineering  

Runway – create a concept for the launch of White Mountaineering, Fall 2016 Menswear collection

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