Domestic: Bud Light dominates with a 21.9% share and is 2 times bigger than #2 Coors Light. The leading growth brand is Yuengling up 11.7%. The top 25 brands account for 83% of category volume, but most are in decline. Category growth is being driven by the smaller craft beer brands. Imported: Corona dominates with a 27.1% share and is 2 times bigger than #2 Heineken. Mexican specialties, Tecate Light, Modelo and Dos Equis as well as Stella Artois are the leading growth brands. The top 25 brands account for 91% of category volume and are driving imported category growth.
Craft Beer: This industry contains microbreweries that produce beer for resale or consumption. According to the American Brewers Association, a microbrewery creates up to 6 million barrels of beer a year. The 2,439 businesses in the industry made revenues of $3.9 billion. Within this, Boston Beer Company was the leader in the market with a 19.3% share. Craft beers revenues improved 10% from 2008 to 2013, because more consumers consumed beer in their homes. People aged 35-44 took up the majority of the market by representing 23.2% of all drinkers. Below is the market share of specific kinds of craft beers. Paleales Lagers
41.00 27.90