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BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code OUGD303

Semester

Module Title

Doc. Code OUGD303

FMP

6

Brief/Session/Document Title

Brief 2 - Fashion Yearbook Working in collaboration w/ Ailsa Marrs and Ceara Elliott. Produce the Yearbook for the fashion course at Leeds College of Art. Two Separate books will be produced for the fashion yearbook for the two different pathways the course offers... Pathway A and B. Our group will be working on the yearbook for pathway A. This pathway enables students to purse fashion roles in design, publication relations, styling, visual merchandising, brand management and promotion. This pathway encourages Originality, inventiveness and creativity.

Background / Considerations The two separate books whilst being separate need to have a design consistency which brings the two together as they are both a part of the same course. The yearbooks will be printed professional, you will need to consider what possibility and print specifications are required for the book... if there are any special finishes, binding and pages count.

Mandatory Requirements

Deliverables

Consistent layout between the two books, Two books whilst being individual must be able to come together, Equality between students showcased.

Yearbook for the Fashion Department for Pathway A.

Studio Deadline

Module Deadline

May/June

June


BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code OUGD303

Semester

Module Title

Doc. Code OUGD303

FMP

6

Brief/Session/Document Title

Brief 3 - D&AD - Pentagram Competition Brief As a supplement to it’s magazine, ‘Circular’, The Circle wish to produce a series of special books/publications on specific people who have given talks for The Circle. These publications can be of any size & format but should work as a series. They do not have to be like a magazine but should be thought of as books or ‘special editions’. You will need to research through the Circle website who has given talks to establish who you would like to feature (www.typocircle.com). The style of the publications must NOT be a copy or pastiche of the designer you are featuring. But should be a distinct & original typographic solution that would sit well with the other material the Circle has produced.

Background / Considerations The Typographic Circle has existed since the 1970s when it was a started as the Type Directors Club of London. Its aim is to promote all aspects of typographic excellence & experimentation without prejudice. The Circle is also a social organisation, which is a very important aspect to its success. There are no criteria for being able to become a member, only an interest in typography. The Circle has achieved much of this success by hosting regular talks featuring a huge cross-section of practitioners from the world of typography, design & advertising. In addition a magazine has been published once a year to help promote see events, called ‘Circular’.

Mandatory Requirements

Deliverables

Choose 3 designers, writers or typographers Choose 3 designers, writers or typographers who have given talks for the Circle and who have given talks for the Circle and produce a Cover & at least 4 spreads on each produce a Cover & at least 4 spreads on each individual. You will need to include the individual. You will need to include the Circle’s logo on the cover. Consideration Circle’s logo on the cover. Consideration should be given to format and size but a should be given to format and size but a digital approach would also be acceptable. digital approach would also be acceptable.

Studio Deadline 16th March (D&AD submission deadline)

Module Deadline June


BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code OUGD303

Semester

Module Title

Doc. Code OUGD303

FMP

6

Brief/Session/Document Title

Brief 4 - A White Exhibition An exhibition on white space featuring a variety of artist and guest speakers. The exhibition aims to bring awareness to something which is considered nothing, an empty space absent of content, the work should raise a spatial awareness of whiteness and how and why it has been given meaning across Art & Design.

Background / Considerations The historical and theoretical importance of white space, its meaning and interpretation it has had in both Art and Design should inform certain design decisions. Whilst the theme is surrounded by whiteness and white space it should inform the designs but don’t let it take control, as it could affect the effectiveness of what the exhibition is communicating and vital information may be missed do design need to be appropriate. This also means considerations need to be in place as to how this theme will translate to printed matter. The exhibition is proposed to take place in the design Museum in London, The event will need to be promoted with an identity that can be applied to a range of different formats as well as tickets, a catalogue for the event and other appropriate promotional material. As part of this brief produce a solid typographical layout of my dissertation which I intend to have perfect bound and professionally printed the research and content should strongly influence the layout and design, This will be proposed as a book to buy from the gift shop at a talk which will support the exhibition.

Mandatory Requirements

Deliverables

Explore printing techniques which support the theme. Research in to exhibition and catalogue design.

exhibition catalogue, various publications, handouts/invites, proposed layout for the show and promotional material

Studio Deadline

Module Deadline June

6 weeks


BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code OUGD303

Semester

Module Title

Doc. Code OUGD303

FMP

6

Brief/Session/Document Title

Brief 5 - A Selection of Small Briefs. Throughout the course of the final major project I intend to pick-up a variety of live briefs and self-initiated work which require quick turnaround results. This will allow me to practice and develop my SOI, typography and layout skills. The nature of the briefs being quick turnaround will allow me to produce a variety of resolutions with a different subject area and format thus as a result I will have a variety of work in my portfolio.

Background / Considerations The briefs and design decisions will have to be print based in order to support my SOI. This is reinforced by my ambition to use professional, industry stocks. As this brief is ongoing throughout the module considerations need to be made as to where these briefs will be sourced from, will they all be sourced myself, online or via the LCA BAGD department.

Mandatory Requirements

Deliverables

All briefs will be relevant to my SOI. Print based designs will allow me to explore printing techniques on mixed stocks.

A selection of works in a variety of formats which show a variety of deliverables in different subject areas.

Studio Deadline

Module Deadline

End of Module

June


BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code OUGD303

Semester

Module Title

Doc. Code OUGD303

FMP

6

Brief/Session/Document Title

Brief 5 - Fashion Branding Create a visual identity for ‘Insert brand name’ which coincides with the release of the brands Spring/Summer range. The identity has to be versatile as it will be applied across a range of products/formats from business stationery to swing tags. Creating an identity that, if anything, encapsulates a lifestyle more than just a style.

Background / Considerations The brand is known for its use of mixed fabrics, patterns, simplicity and the production of high quality garments based around men's basic wardrobe demands, the brand has established a relaxed but well-dressed look. Much of the their focus is on the fabrics and cuts, often not just through great quality but also with an unconventional approach sometimes resulting in ill-fitting proportions and ruggedly structured materials. There's an almost academic and philosophic approach to clothes; these pieces will not go out of fashion because they never were fashion. They might be part of a style, but it'll always be the style of the wearer, not the brand. Jacquard / Baipu / ECRU / End

Mandatory Requirements

Deliverables

Appropriate design deliverables Printed Matter Online/digital media considerations. Any necessary proposals.

Visual Identity across a range of business stationery and other appropriate items such as swing tags. A printed Lookbook to showcase the spring/summer range.

Studio Deadline

Module Deadline

5 Weeks

June

FMP brief OUGD303  

FMP brief OUGD303

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