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Instore banners Text is relevent to pledges. The instore banners will act as thank you messages, not pushing them to live more sustainable lives, but thanking them for the little contributions.

You helped a hen to roam.

You helped a hen to Rome.

Touch, look, check.

Pledge #151 Health

roam*

plan

a

Thank you for making a difference.

plan

a

Thank you for being a part of plan A.

plan

Pledge #151 Health

a

„I switched to a greener supplier.‰

plan

Pledge #151 Health

Clare from Amersham has taken pledge #14

Turn down your thermostat

a

Veryan from Plymouth has taken pledge #1

Switch to energy-saving light bulbs

a

a

plan

a


Digital display The digital display would have a rotation of relevent info about pledges rather than promo related products. The customers name could be used to make it more personal and making them feel like they’re involved in something.

Clare from Amersham has taken pledge #14

Veryan from Plymouth has taken pledge #1

Turn down your thermostat

Switch to energy-saving light bulbs

a

a

planet A

our world matters

a

plan

planet A

a


stickers & badges A sticker/badge given to a customer who signs up to a pledge instore, Its something they can wear straight away and walk out of the shop and feel a part of something and look like part of something.

Thank you

Thank you

Thank you

a

Thank you

a a Thank you.

Thank You.

Thank You.

Thank You.

a a

Thank You.

Thank You.

Thank You.

Thank You.


Tea Towel When you sign up and commit to a pledge you get a free tea towel, this is a way of getting our audience to interact and think about plan A when they’re at home. The tone of voice is not telling them to do something or giving them loads of information it’s thanking them for doing something good and signing up for a pledge which will motivate them to do more. the opportunity to sign up to pledges will be presented at the checkout, The tea towel design will act as a promotional sign up to a certain pledge, every so often we will promote a new pledge thus the tea towel design will change. A tea towel would be a constant reminder of plan A, when in the kitchen, cleaning etc.

You helped a hen to Rome.

roam*

plan

a

crit concepts  

Ideas and proposals in preperation for crit.

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