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BODY ORNAMENT-BUTTERFLY FOUNDATION elliot HENKEL 3236909


RATIONALE.

I believe to fulfil the brief there is an importance to link all the items of the collection with the branding of the foundation. The butterfly as a symbol, will form the basis of the collection. Subtle or bold the form of the butterfly will be deeply embedded in each piece. The customer, teenagers to young adult women aged from 13-25 needs to be considered. The Sportsgirl customer is conscious of current fashion trends, where bright colours, thick cuffs, chunky rings, feathers and geometric patterns are common place. For the collection, I will create 3 separate pieces, with 4 different colour options. Each colour gathers it’s inspiration from a different species of butterfly. White, from the Bolboreta. Black and orange from the monarch. Blue from the Ulysses, which is also a colour strongly associated with the foundation. These four colour variations will be available on each piece. Ring, cuff and the pocket watch. Also the pocket watch will hang on a long chain. Acrylic cast sheet will be used for the rings and cuffs, as it is a cheap material, with many colour variations achieving an outstanding result. For the watch, a moulded polycarbonate would be used to ensure strength and longevity with a plated silver chain and clasp. Although for visualisation purposes, the models will be made with additive manufacturing in nylon then painted.


TIME LINE

Week 1. Brief selection. I selected the butterfly foundation as it had a commercial viability about it which i have not worked with yet. Also, being aimed at the teenage girl market it is something i am not completetly comfortable with but an area that will build my skills as a designer

Week 2. Research market, target audience and get a feel for the needs that need to be fulfilled by the brief. The jewelry is for a charity so the need for low cost production is essential, while still maintaining a connection with styles and trends.

Week 3. Sketch concepts for collection. The collection will consist of 3 different pieces, with four colour iterations available in each. A ring, a cuff and a pocket watch to be worn on the neck. The colour spectrum will be related to species of butterfly.

Week 4. Start cad of designs. Solid works, combined with keyshot renderings to realise the forms and materials that could be used.

Week 5. Send watch design off top additive manufacturer Shapeways in the netherlands. Source acrylic for cuffs and rings. Work out a method for bending acrylic and make mould for cuffs.

Week 6. Prepare folio of progress so far for mid semester presentation. 3d prints should have arrived but didn’t.

Mid semester break, Week 7+8. Plan packaging, start story boards for video. Start to assemble folio for final hand in. Paint ADM models, if they arrive on time.

Week 9 Further develop video and folio.

Week 10. Shoot video and high quality photos for folio/marketing material. Edit video and post to vimeo. Plan all onine material, screen grabs with my jewelery in place. Buy chains for necklaces.

Week 11. Assemble folio to as high a quality achievable. Discuss with Maria on things I need to build folio to be more cohesive. And prepare any material i have missed out on.

Week 12+13+14. Continue to build a stronger folio and create a way to display models/ pass around models. Prepare to present to butterfly foundation.

Week 15 Present to the class and foundation. Prepare for the exhibition.


RESEARCH existing products


RESEARCH inspiration


RESEARCH colours

ORANGE drawing inspiration from the monarch butterfly.

BLUE The ulysses butterfly is coloured with a deep blue, fitting current trends and the theme of the collection

BLACK Black, like white. Is timeless. It gives more of a sense of maturity and subtleness than the blue or orange.

WHITE White is always a classic, timeless colour. Coming from the Bolboreta, adding a more subtle option than the other colours of the collection.


RESEARCH trends

MALLARINO

http://www.net-a-porter.com/product/185803 MARC BY MARC JACOBS

http://www.net-a-porter.com/product/190137

CHAN LUU

http://www.net-a-porter.com/product/318353 ROSANTICA

http://www.net-a-porter.com/product/195189

BOTTEGA VENETA

http://www.net-a-porter.com/product/190867 ROBERTO CAVALLI

http://www.net-a-porter.com/product/193450

TOM BINNS

http://www.net-a-porter.com/product/310119 EDDIE BORGO

http://www.net-a-porter.com/product/162061


RESEARCH trends

NIXON

http://au.nixon.com/womens/watches/the-time-tellerp-a119.html?sku=A1191109-00 HEX

http://www.karmaloop.com/product/The-Icon-WatchBand-in-Blue/212034

NIXON

http://au.nixon.com/womens/watches/the-rubberplayer-a139.html?sku=A139306-00 ALEXANDRA BLAK

http://www.alexandrablak.com.au/index.php

FLUD FLUD

http://fludwatches.com/product/the-game-changer ALEXANDRA BLAK

http://www.alexandrablak.com.au/index.php

FLUD

http://fludwatches.com/product/the-pantone-white ALEXANDRA BLAK

http://www.alexandrablak.com.au/index.php


TRACES OF WINGS


LASER CUT WING CUFF


RINGS


3

CUFF DRAWING 0 R3 m

m 30

170

0 R3

50

m

m 30 m

0

R5

UNLESS OTHERWISE SPECIFIED: DIMENSIONS ARE IN MILLIMETERS SURFACE FINISH: TOLERANCES: LINEAR: ANGULAR: NAME

m 50

DEBUR AND BREAK SHARP EDGES

FINISH:

SIGNATURE

DATE

DO NOT SCALE DRAWING

REVISION

TITLE:

DRAWN CHK'D APPV'D MFG Q.A

MATERIAL:

WEIGHT:

A3 cuff-bolboretaflat-drawing DWG NO.

SCALE:1:1

SHEET 1 OF 1


30 mm

R3

0

3

30

mm

CUFF DRAWING

50

R3 0

170

R5

0

50

m

UNLESS OTHERWISE SPECIFIED: DIMENSIONS ARE IN MILLIMETERS SURFACE FINISH: TOLERANCES: LINEAR: ANGULAR: NAME

DEBUR AND BREAK SHARP EDGES

FINISH:

SIGNATURE

DATE

DO NOT SCALE DRAWING

m

REVISION

TITLE:

DRAWN CHK'D APPV'D MFG Q.A

MATERIAL:

cuff-ulysses-drawingA3

WEIGHT:

SCALE:1:1

DWG NO.

SHEET 1 OF 1


3

CUFF DRAWING 170

R5

0

50

m

m

50

R30 3 0mm R30 30mm

UNLESS OTHERWISE SPECIFIED: DIMENSIONS ARE IN MILLIMETERS SURFACE FINISH: TOLERANCES: LINEAR: ANGULAR: NAME

DEBUR AND BREAK SHARP EDGES

FINISH:

SIGNATURE

DATE

DO NOT SCALE DRAWING

REVISION

TITLE:

DRAWN CHK'D APPV'D MFG Q.A

MATERIAL:

WEIGHT:

A3 cuff-monarch-drawing DWG NO.

SCALE:1:1

SHEET 1 OF 1


PROTOTYPING

Attempt at heating in oven.

Before and after sanding with fine grit wet and dry sandpaper.


PROTOTYPING

mould and heat gun.

Process of being cuff.


PROTOTYPES


PROTOTYPES


RENDERS


RENDERS


RENDERS


RENDERS


RENDERS


RENDERS


COLOUR PALLETTE


PRICING watches

http://graftconcepts.files.wordpress.com/2011/10/injection_molding_tool.jpg Tooling for the watches would cost approximately $10,000. set up for tooling and changing colours is an additional cost that cannot be calculated without getting an industry quote. the amount of material used for each watch is around 5500mm^3. which equals around 55 cents. watch motors and hands range from $2-$6. Chain with clasp and rings to hold watch no more than $2 each piece. face and photo holder $0.50 each. Considering cost of parts, if 10,000 units were ordered. The cost would be approximately $6.05 plus shipping and assembly. 50,000 units- approximately $5.25 1000 units- approximately $15.50


PRICING rings

Laser cutting with proper nesting (sheet management) could allow for over 2256 rings on an industry size sheet. It took me around 3 minutes to bend each ring around a mould. This time could be shortened and made more accurate with better moulds and methods of heating. The material needed for each ring would cost approximately $0.14. Laser cutting, bending and packaging would result in the product costing around $1.50 a piece.


PRICING cuffs

Laser cutting, approximately 2 minutes per cuff, 1 for ring. This was on the RMIT laser cutter which runs slower than industrial machines, so price will be approximate. You can fit 247 cuffs or more on one industry size sheet of 1220x2440mm. If 247 fit on a sheet costing around $300, then each cuff would cost $1.22 in material. To laser cut, bend and package the pieces would be under 5 minutes of work. I estimate the pieces would cost under $2.50 per cuff if a reasonable quantity were ordered..



butterfly foundation, body ornament.