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Our brand Since it’s creation, Teachers First Choice has grown to become one of the most highly regarded educational products supplier through out Australia and more recently the world. TFC is armed with the the knowledge or market trends and classroom environment and offers a comprehensive range of products in both Primary school mathematics and science. We have a strong commitment to developing and providing superior equipment to both the on-seller and the end users. To take our vision further we recently developed a new, fresh and strong branding system. We created a powerful and flexible branding identity that reflects our clearly defined promise to our customers, as well as our experience and “story�. The reason for this booklet is to introduce to you our new identity and to ensure consistency on the usage and selection of our brand elements such as the logo, colour palette, fonts and more.

contents

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Our mission Our mission was to reinvent our brand without losing our visual history. The new design idea lies in transforming our old logo into a contemporary, fresh, playful but at the same time professional identity. A bold branding system that works consistently through out our products, stationary, online and offline presence. The old triangle is transformed from a flat icon to a 3D prism. A prism that reflects the diverse nature of Teachers First Choice, its large variety of products and its educational values. In the very heart of the prism lies a cube which represents our long history in creating quality dice. The different, smaller parts of Teachers First Choice create a whole - a strong and solid entity - or in other words

“The whole is greater than the sum of its parts� Aristotle

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Logo The logo has been designed in a number of versions to accommodate a wide range of applications. A slightly different version of the logo was created for Teachers First Choice Hong Kong. For Teachers First Choice HK emphasis was given on the red and yellow colours because of the special meaning these colours hold in the Chinese culture. (Yellow symbolizes royalty. Red is the Chinese national color and represents happiness, beauty, success and good fortune)

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Logo

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Colours

C M Y K 8 0 / 1 0 / 1 0 / 0 52/5/10/0 100/20/15/3

C M Y K 5 5 / 0 / 1 0 0 / 0 38/0/100/0 65/0/100/0

CMYK 5  /95/55/0 0/68/38/0 20/100/65/13

CMYK 0  /20/97/0 0/35/100/0 0/55/100/0

R G B  0/170/211 114/195/219 0/143/187

R G B  128/195/66 171/208/55 88/171/64

RGB

2  27/48/89 243/117/125 177/28/69

RGB

 55/203/22 2 252/175/23 246/139/31

H E X  00A9D3 71C3DB 008FBB

HEX

HEX

E  33059 F2757D B11B45

HEX

 FCB15 F FBAF17 F68A1E

C M Y K 0 / 0 / 0 / 9 0 R G B  65/64/66 HEX

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4 0 4 0 4 1

7 F C 2 4 1 ABCF37 58AB3F


maths

science

art

language

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Typeface PRIMARY TYPEFACE ASAP

AaBbCc01234 ASAP Regular

ASAP bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ASAP italic

ASAP bold italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Asap 16pt

Asap 10pt

Asap 6pt

Um unt verchicatur rehende biscitam, corum accusape plabor sequam

Ibusti doloreius aut enisciam quis eaquam volores tionsequodit audam renda sendame nihilles mo eturit am, volorescid quo quunt late peribustrum facerumquati ius moloren ditaqui blaboreptati

Volupici iscillore a sit dis eius estrum ut que poste sit et veles debis seque iur, cus maxim vel illuptiis qui corrumqui ad qui ipid explabo. Ut omni rernam lita que id quo odis quaestis et pratem et volest ius andeligent optam soluptasi a pedi aboribu scilla consent. Ure optaquamus necepe il eate occabo. Porions ersped et laborep tincia se quas magnis es poreribus eaquae pa doluptatet es dolor sam quis et quiam conseque id et qui nes essitia volenderum eum que pe laut aperum eaquis aut qui repuditat alist, cusdanihit ea volor tincia se quas magnis es poreribus eaquae

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Applications

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MIRROR

100×150 mm Unbreakable

50730 PIECE

1

MADE IN CHINA ©Teachers First Choice 2006

t 03 8739 7577 WARNING:

CHOKING HAZARD -Small Parts Not Suitable for children under 3 years. Retain this information for further reference

10484 104845

9 337138

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111218

16mm Yellow

CLOCK DOMINOES

VIC 3153 Australia

CHOKING HAZARD -Small Parts

Not Suitable for children under 3 years. Retain this information for further reference

transparent

digital & words

Practise reading digital times

t 03 8739 7577 e admin@teachersfirstchoice.com.au w teachersfirstchoice.com.au

WARNING:

COUNTERS

9 337138

Not Suitable for children under 3 years. Retain this information for further reference

t 03 8739 7577 w teachersfirstchoice.com.au

a 1-2/65 Barry St Bayswater

©Teachers First Choice 2006

WARNING: CHOKING HAZARD -Small Parts

1000

MADE IN CHINA

28

PIECE

107754

INSTRUCTIONS: The game may be played by 2, 3 or 4 players. An equal number of dominoes are selected by each player. In the case of 3 players, the remaining domino starts the game. Each player lays a corresponding domino or misses a turn if no matching domino is held. Dominoes may be connected in a straight line, or at right angles as desired. The first player to place all their dominoes is the winner. If players are unable to continue then the player with the least number of dominoes is the winner. Please note that any set of TFC Time Dominoes can be combined with any other set of TFC Time Dominoes for increased difficulty and to practice matching words and numbers to clock faces.

11121

9 337138

©Teachers First Choice 2006

9 337138

t 03 8739 7577 w teachersfirstchoice.com.au

MADE IN CHINA

©Teachers First Choice 2006

PIECE

10

MADE IN CHINA

11589

PIECE

two way buG vIeWeR

115896


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Guidelines


Full logo range

To preserve the logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements. The minimum clear space for all versions of the teachers first choice logo is the height of the smaller triangles that consist the logo.

Minimum size of teachers first choice logo h=6mm

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Full logo range Hong Kong

HK Hong Kong CMYK

0 / 0 / 0 / 5 0

R G B  1 47/149/152

HEX 9 3 9 5 9 7

Minimum size of teachers first choice HK logo

h=9mm

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Stationery guides

1/3

Teachers First Choice Pty Ltd a 1-2/65 Barry St Bayswater VIC 3153 Australia

To ensure consistency on all our collateral and stationery please follow these guides. teachers first choice must always be bold & italic and colour should be CMYK 0/0/0/90

When possible divide contact details into 3 columns. Contact details must be regular and colour should be CMYK 0/0/0/90

All contact details initials should be lowercase, bold, 1.5/2 pt bigger than contact details and colour should be Teachers First Choice Pty Ltd a 1-2/65 Barry St Bayswater VIC 3153 Australia

ABN: 66 116 501 967

t 03 8739 7577 f 03 9739 8502

e admin@teachersfirstchoice.com.au w teachersfirstchoice.com.au

CMYK 0/35/100/0

Initials should be alligned on a vertical axis. page 21

t 0 f 0



tfc - Branding 2013