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Ellie Wang Xuan s2895162 Graphic Design 1 Tea Packaging


Mood Board of The Tea Packaging Design

Paris- France The concept of the logo design was come from my personal interests.


Logo Design Inspiration

Research of the fonts, Stamp design and symbol of Paris and some old advertisement design poster get some inspiration from them.


Logo Design Sketching


Different fonts Played around with the text in different font style see which one is the most suitable for the logo.


Different Logo Design Idea

Some design from the research idea. The Pattern is too complicated,


The pattern I was considered was bit complicated. So I simplified the pattern with little curved lines. The fonts I chosen to used for the logo which is simple and clear to be readable.


Final Logo Design

‘Bon’ is the French word for ‘Good’ in English. “Bon Tea” means “Good Tea”. The decoration pattern I used for the logo is Ancient Mansion build up basic on an Old French style advertisement. The simplest logo design which clear represented your brand.


Logo Design Symbolism The logo has elegantly curved patterns to frame the text. The design is simple but classis, and is luxuriously refined and exotic. The top and bottom decoration patterns circle the brand name and draw attention to it. The movement of the curved lines is smooth, yet incisive. Tone I have used France as my theme background for the Tea brand logo design. The design is simple and classic in style as French products are usually associated with romance and luxury.. I personally would love to travel to France; it’s a romantic country. I am hoping people will enjoy the French tea journey and savour its graceful beauty and noble feelings. Style The decoration pattern I used for the logo is Ancient Mansion build up basic on an Old French style advertisement. The concept of my logo design is classic, fashionable and eternal. I chose this style as I think it’s simple, brightly shows the French style, and it also brings an instant feeling of efficiency.


Relationship My tea brand is French tea. The logo I designed for the brand is focused on the classic French style. ‘Bon’ is the French word for ‘Good’ in English. “Bon Tea” means “Good Tea”. The pronunciation of the brand name is simple and catchy. Colour The colours of the logo design are simply black and white, creating a classical impression and making the brand name clear and easy to read. The package colour and logo design colour could be in contrast to each other to make the logo stand out more and draw people’s attention to the tea brand.

Typography The font used for this logo design is “Footlight MT Light”. It was originally designed as an italic font. It’s a quick and comprehensive type guiding customers to notice the tea brand. The simple and clean font surfaces make the design clearly readable.


Background Pattern design inspiration research. These are some old fashion style flower pattern, which I think would fit to my packaging design.


Three background patterns in Violet, Green and Pink. The research images had too much colour contrast and busy crowned if I used it for my tea packaging. So I decided keep the design simpler, people wouldn’t get confused about the brand.


Draft Design of the Background Pattern

Three colours: violet, pink and green and represent three different flavour tea. Violet represented Black Tea, Green represented Green tea and Pink presented White tea. The colour of the pattern are too stand out, so I decided to make it in transparency mode, it would be more fit to the final tea packaging.


Final Design of the Background Pattern

This is one of the final pattern background design(Green Tea Background). The colour of background patterns has changed. The transparency I put on background is 58% which fit the package perfectly.


Tea Packaging Net


Draft Design of the Black Tea Packaging

This is the draft design of PARIS Morning. The label colour and background patterns are confused. So I decided to change the label colour and make background patterns more transparent. The font size of the flavour title also changed.


Final Tea Packaging PARIS MORNING - Green Tea

The Dark Green colour of the Name with background emphasise the GREEN TEA flavour. ‘PARIS MORNING’ represent Green Tea, which green give people a fresh feeling.


Draft Design of the Black Tea Packaging

This is the draft design of ROYAL VIOLET. The label colour and background patterns are confused. So I decided to change the label colour and make background patterns more transparent. The font size of the flavour title also changed.


Final Tea Packaging ROYAL VIOLET - Black Tea

The colour of the flavour name I used for Black Tea is Gold, which contrast to the Violet background colour. The label and background patterns are much better looking in the final.


Draft Design of the Black Tea Packaging

This is the draft design of PARIS Morning. The label colour and background patterns are confused. So I decided to change the label colour and make background patterns more transparent. The font size of the flavour title also changed.


Final Tea Packaging SWEET LOVE – White Tea

The name ‘SWEET ROSE’ gives people an romantic feeling of Paris. I chosen the natural colour of rose ‘PINK’ which emphasised the flavour.


Tea Packaging(overall) The classic background style is used repeated flower as pattern. The colours of each packaging are matched with the tea flavour. The pattern design doesn’t distract the type. The label and logo background colour can help our customer clearly read through the brand and information. Materials The material I have considered using is tin (stainless steel). A tin would provide value both in protecting the tea better than a cardboard box and in its presentation as an attractive container. The quality would therefore be very stable and sustainable, and also could be recycled. Although customers may pay a little more for a tin of tea, it can be used for something else after the tea is finished.


Ellie wang xuan s2895162 gd tea packaging