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DESIGNER DAYS

DESIGNERDAYS

Mainstreaming Sustainable Lifestyles. ‘DESIGNER DAYS’ inspires and engages adults in taking action towards sustainable lifestyles.

A 6-part TV series on sustainable living, a published book and an interactive web platform.


DESIGNER DAYS will take you on a journey through the everyday. DESIGNER DAYS will uncover the hidden beauty and art of everyday life. It will share stories of individuals and their inspiring efforts to create and design lives of enchantment and sustainability through their everyday actions. Leading thinkers join us on the DESIGNER DAYS journey to share their insights into why conscious everyday action is such an empowering step toward living beautiful and sustainable lifestyles. We are inspired by design to help in the process of making our everyday lives beautiful, meaningful. and sustainable. As Aristotle wrote, art and philosophy will show us wisdom.


DESIGNER DAYS makes sustainability an attractive lifestyle choice.

DESIGNER DAYS knows the difference between education and culture change. DESIGNER DAYS is about social, ecological and cultural innovation and design. DESIGNER DAYS makes sustainability by conserving energy, reducing water and waste – making an attractive lifestyle choice. DESIGNER DAYS taps into the emotions that create behaviour change in people. By including peoples wellbeing – this touches peoples core. DESIGNER DAYS has a humanistic approach to making change towards sustainable lifestyles, and we see this as the most effective way to inspire, engage and create change towards sustainable living. DESIGNER DAYS understands that sustainability has to be fun for people to engage in reducing our resource use and improving our health. DESIGNER DAYS models itself on the creative communities* concept. There are groups of people – the creative communities – who have been able to think in a new way, developing a form of collaborative creativity thanks to putting very innovative forms of organisation into action: such as re-organise the way they live their home, or set up new food networks supporting producers of organic items... the list goes on.

* Creative community: a group of people who cooperatively invent, enhance and manage innovative solutions for new ways of living. This concept has been localised was a focus in the framework of the EMUDE research. - EMUDE, Emerging User Demands, within the VI Framework Programme of the European Community (2004–-2006) - sourced from an article ‘Design research for sustainable social innovation’ written by Ezio Manzini


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DESIGNER DAYS

Alannah Hill loves having fresh flowers in DESIGNERDAYS her house at all times.

Other designers who are also inspired by the beauty of flowers and art of empowering every person in their ability to design Diana Burmas of MOR Cosmetics

“Every individual is an artist, the real talent lies in believing in oneself� Cristina Re

Shop Til You Drop, Aug 2009


DESIGNER DAYS is inspired by floral designs. There are many things that flowers symbolise, but this is one; An Extract from A New Earth - Erkart Tole Earth, 114 million years ago, one morning just after sunrise: The first flower ever to appear on the planet opens up to receive the rays of the sun.... Much later, those delicate and fragrant beings we call flowers would come to play an essential part in the evolution of consciousness of another species. Humans would increasingly be drawn to and fascinated by them. As the consciousness of human beings developed, flowers were most likely the first thing they came to value which had no utilitarian purpose for them, that is to say, was not linked in some way to survival... An awakening power Seeing beauty in a flower could awaken humans, however briefly, to the beauty that is an essential part of their own innermost being, their true nature. The first recognition of beauty was one of the most significant events in the evolution of human consciousness. The feelings of joy and love are intrinsically connected to that recognition. Without fully realizing it, flowers would become for us an expression in form of that which is most high, most sacred, and ultimately formless within ourselves....


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DESIGNERDAYS

A new imperative Is humanity ready for a transformation of consciousness, an inner flowering so radical and profound that compared to it, the flowering of plants, no matter how beautiful, is only a pale reflection? Can human beings lose the density of their conditioned mind structures and become like crystals or precious stones, so to speak, transparent to the light of consciousness? Can they defy the gravitational pull of materialism and materiality and rise above identification with form which keeps the ego in place and condemns them to imprisonment within their own personality?


why is the flower so important to DESIGNER DAYS? DESIGNER DAYS will inspire Women, children and families to redesign their everyday towards sustainable lifestyles. The flower is an inspiration of the true beauty in nature. The flower has the power to effect the human emotions. The emotions are powerful factors in behaviour change. Behaviour change is inspired from within and beauty and emotions are great inspiration.


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DESIGNER DAYS understands that positive change is people based. If positive change is to take place, it is important to understand how to relate to the different sectors in society. WOMEN are the focus of DESIGNER DAYS In societal change movements men are often more aggressive and tend to use dominating force or shock to create changed behaviours. This is quite evident with the issue of Climate Change. Women tend to be more family orientated, practical & patient. They are great collaborators and contributors. The logic of women’s approach to life is linked to practical everyday choices and actions. Women have a strong influence in setting values in society. DESIGNER DAYS can be seen as a form of NEW LEISURE Sustainability is lifestyle. Turning ‘have to’s’ and tasks into forms of simple and pleasurable activities everyday. Enjoying the process of our everyday activities. DESIGNER DAYS is bringing the enchantment back to the everyday elements of food, home, travel, fashion, wellbeing and community. MEDIA is an engaging and powerful way to highlight new and sustainable ways of living The media (press, radio, TV) should play the leading role in positive behaviour change. Media is the most powerful force for change in society. The media can high light constructive activities, follow projects, educate, spread positive and constructive attitudes. The media can assist in setting values. ART has always had the power to convey messages. But it is not just the traditional notion of art that can be effective. The art of the simple, ordinary people doing things, the beauty of the human spirit. The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.

DESIGNER DAYS

DESIGNERDAYS


the DESIGNER DAYS sustainable everyday elements are.. Home Your home is a place where you can create atmospheric vibes, relaxation zones and make a huge difference towards a sustainable lifestyle. Examples of design choices and actions in your home are; growing your own veggies, preparing traditional food like your own bread and yoghurt, making your own furniture, making your own art and crafts, switching off the TV and playing in the garden, arranging flowers, composting your food scraps, harvesting the suns energy through solar power and capturing rain in your water tank. Most importantly enjoying living in your home. Travel DESIGNER DAYS will explore the notion that transport is travel because it is more than simply moving from A to B. Modes of travel facilitate community by allowing people to connect with one another, to conduct their lives, to embark on adventures, to explore the cities they live in and to enable immersion into different experiences. Food Food is the essence of life. Yet many of us are disconnected from the origins of our food, the rediscovering of how food is grown and recognising the flavour, texture, balance and general deliciousness of food. The nutrition and sustenance is one area of food but he experience and pleasure of sourcing, preparing and sharing of food is just as important. DESIGNER DAYS will reflect pleasure in re-connecting with food with activities such as permaculture, urban agriculture and the preparing great cuisine and sharing it with the people close to us or in our community. Fashion We are choosing to DESIGN our own clothes, use less chemicals and even swap clothes. There are many ways for people to re-connect to fashion in a soulful way.


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DESIGNERDAYS

Throughout history, people have farmed their own food, made their own clothes, and fashioned their own lifestyle. Today, these creative endeavors have been taken over by large multi-national corporations built for a global institution. Our ability to partake in the creative process of cultivating food, clothing, and community has been wrested from our hands, leaving us with an inability to shape our own lives. The goal of DESIGNER DAYS is to bring creativity into our hands, on a local level, endowing us with the ability to DESIGN our own future. Abreham Heistler, film maker and ‘everyday philosopher’

Well-being What does it mean to be well? Designer days will explore the idea that well-being is a holistic concept which involves a careful balancing of our lifestyles to ensure we are nourished physically, spiritually and emotionally. Reaching the point where we are aware of creating balance and harmony in our lifestyle. This leads to more happiness, fulfilment and enjoyment of being in every moment of everyday. The journey of creating more balance in our lifestyle is helped through activities and actions such as mediation and yoga, any form of exercise and be in the mind-set of enjoying every moment. Finding balance in your wellbeing will in assist you to reDESIGN around your home, travel, food, fashion will help you discover the beauty of the everyday. Community A core foundation of every community is acknowledging our interdependence. We need each other to be community sufficient. The Creative Community supports the individuals that bring their own unique skills and talents for personal fulfillment as well as the greater good. DESIGNER DAYS will explore community living that is about interacting with each other to mutually enrich and enhance our lives. Communities are everywhere and the importance of reengaging people is to appreciate and actively participate in their communities. DESIGNER DAYS will explore activities such as share dinners, groups and organisations in civil society and many others such as craft groups and clothing exchanges.


Women have a strong influence in setting values in society. DESIGNER DAYS What is DESIGNER DAYS in terms of a product or service? Many of the activities which are linked to living sustainably everyday are very much inspired by being creative, resourceful, leisurely, participatory and innovative. However these activities do need infrastructure to support them. Product/Service 1 - Tool kit. This can be developed alongside the Sustainability Fund with Sustainability Victoria. For instance, one of the first tools that needs to be used to inspire design activities in the everyday is a tool kit which acts as a guide and inspiration to the users. The guide will be laid out in an alluring way which will inspire thought and action in many different activities. DESIGNER DAYS will be used for educational purposes to inspire people to look at how they can create sustainable lifestyles. DESIGNER DAYS will focus on certain areas and over time will inspire other movements. To keep it very simple DESIGNER DAYS tool kit will focus on areas such as: food, clothing, well-being, community, art, home and travel. The tool kit and any products developed with DESIGNER DAYS brand will be beautiful. Very much inspired by Mor cosmetics, Japanese Origami Paper and other gorgeous floral and feminine patterns.


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DESIGNER DAYS

DESIGNERDAYS

Product/Service 2 - Information Brokering. TV Series This a 6 part TV series, hosted by Isabel Lucas, (with whom we are in discussions with) focusing on how families and in particular ladies can create sustainable designer lifestyles for themselves and their families and thereby, significantly reduce waste, water and energy consumption in Victorian households. We have researched ‘DESIGNER DAYS women all round Victoria and the world and these will be the role models for other women who wish to design sustainable lifestyles for themselves and their familes. The first DESIGNER DAYS series will follow the lives of people all around Victoria, Australia who are being creative and sustainable in their everyday.

Website Information about each of the DESIGNER DAYS themes will be updated on the website and through the TV series which is developed. There will also be opportunities for people to participate in DESIGNER DAYS through social networking sites and tools such as blogs and facebook. DESIGNER DAYS supports and facilitates sustainable lifestyles and social innovation in the western world. The organisation also has strong links with developing countries through networks such as these: www.desis-network.org and www.sustainable-everyday.net


Concept outline for DESIGNER DAYS TV Series Future Canvas Presents... DESIGNER DAYS Sustainable Lifestyles Introduction to the Series DESIGNER DAYS takes the viewer on a journey through the everyday. DESIGNER DAYS explores ways people can look at creating sustainable and fulfilling lifestyles. DESIGNER DAYS will uncover beauty in the everyday and shine a spotlight on artists of the everyday who will inspire us to think about our day-to-day choices and actions. DESIGNER DAYS will make us all realise our creative potential in designing our own choices and actions for a beautiful lifestyle. In a series of six chapters DESIGNER DAYS uncovers the hidden beauty of everyday life and looks at how living sustainably can be a fulfilling way to live as well as saving money and reducing our impact on the environment. We share stories of individuals around Victoria who are making inspiring efforts to create sustainable lifestyles and good feeling through their everyday actions. Leading thinkers such as Stephanie Alexander, Lisa Gorman and Monique Conheedy join us on this journey to share their insights into why conscious everyday action is such an empowering step towards living a beautiful life. DESIGNER DAYS is inspired by design to help in the process of making our everyday lives beautiful and meaningful. As Aristotle wrote, Art and philosophy will show us wisdom.

Why DESIGNER DAYS? DESIGNER DAYS has a humanistic and lifestyle approach to sustainable living. It aims to highlight the simple pleasures living sustainability. This is in light of a fixation in other ideas of sustainability on either the market approach with Carbon Trading, the science of Climate Change or from some environmentalists who focus on activism, fear or living it rough. The DESIGNER DAYS aim is to look at the beautiful everyday actions and choices people can make to live sustainable lifestyles. Highlighting in particular that sustainability needs to have social and cultural considerations as well as environmental and economic ones.


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DESIGNER DAYS

DESIGNERDAYS

DESIGNER DAYS also recognises that the world needs good news. Many people are disempowered, confused and lacking connection to themselves, their community, their soul and nature. News coverage of global economic, social and environmental crises plague us, plunging the world deeper into despair. Many people are questioning existence and searching for meaning – it could be said that collectively we are suffering from a deep and severe existential crisis. Many people are stuck in jobs that have no meaning for them and there are high rates of mental illness in society. One in four people suffers from depression in Australia. The collective consciousness is unwell. The media shares a responsibility to create a shift from a negative, cynical, existential psyche to a psyche which is positive, hopeful, open and creative. Where are the good news stories? There are plenty of stories to celebrate – so why not disseminate this news? Rather than focusing on what the problems are and what we are doing wrong the media needs to celebrate what we are doing right and how we can build on this momentum. The DESIGNER DAYS television series will focus on the beautiful and good news stories from everyday life. Through these stories that focus on people who are redesigning their day around choices and actions such as housing, commuting, gardening, cooking and community, they are sparking deep change. Through the music, animation and captivating footage of stories of the everyday, DESIGNER DAYS reminds people how rich their lives are. With an enlivened collective creativity, people can consciously design their lives for sustainability using their imagination as a compass rather than measures such as carbon credits and emission levels. DESIGNER DAYS’ episodes centre on six design elements of everyday life: food, housing, wellbeing, travel, community and fashion. In the food chapter we join the matriarch of an Italian family as she collects ripe tomatoes and pungent basil from her back garden then lovingly prepares a meal which brings together friends, family and neighbours. In the fashion chapter, Miranda, a clothing designer, who uses exquisite natural fibres to craft pieces of clothing will show us how to bring elegance to the everyday. In our visit to the home, we join Simon and Jenny for a tour of their garden of paradise. Their permaculture creation is a haven for hummingbirds, a bee hive, ripened pumpkins, sunflowers and grateful humans.


The DESIGNER DAYS Series is going to spark a conversation between the artists we portray on the series and the viewers who are everyday artists in their own right. The ultimate aim is to spark a conversation which will be inspired by the DESIGNER DAYS series among the people who watch the series, both in person and virtually on a DESIGNER DAYS internet platform. Similar to a Wikipedia-style platform there will be a conversation across the world on how to live sustainably everyday by sharing our rich knowledge of past traditions. Different cultures can share knowledge and choose what actions and ways will suit their everyday life. DESIGNER DAYS hopes to be a part of inspiring a significant shift towards sustainable lifestyles. By connecting the design elements of food, travel, fashion, community and home we can individually create deep systemic change. DESIGNER DAYS will demonstrate how people have extraordinary creative potential. We are innately social beings, we love community, helping one another, not just consuming and following, we love to innovate and we love to share and it makes us feel good. DESIGNER DAYS says we can create, as people are creative and individually powerful. Collectively we are unstoppable. Introduction to each episode [Opening sequence is a series of images of creative community projects occurring around the world (refer to the style and content of EBB’s film on Natalie Portman). Voiceover: “From growing a vegetable garden to cycling to work, people across the world are creating new ways of living.”] We are redesigning the elements of our every day life. Around all of the elements we will show examples of how to reduce our impact on the environment, improve wellbeing and we are going to have an ongoing conversation through our web platform. To DESIGNER DAYS, these elements are:


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DESIGNER DAYS TV Series

DESIGNER DAYS

DESIGNERDAYS

Episode 1 Food

“From organic foods to urban agriculture, people across the world are redesigning food systems from the smallest community garden to rebellious gorilla gardeners and large scale vertical farms in sky scrapers.” In the food episode we meet a Greek grandfather and grandmother who are sourcing, preparing and sharing food from their garden. They show is all of the connections around food and the beauty in growing and eating our own food. We also visit a restaurant that focuses on preparing their own food from local produce and show how their business is growing through this. We visit a Stephanie Alexander School Kitchen in Foster and look at how kids are sourcing, preparing and sharing their locally grown food from the school garden. These children are learning how to be a designer of their everyday! Episode 2 Home

“People are acknowledging the beauty of the home as a place which makes us feel good and exists in harmony with the natural world. Families are changing the way they structure their homes in order to care for the young and the elderly. Households everywhere are exploring alternative energy solutions such as green energy and recycling water.” In the Housing episode, Simon and Jenny, two enlightened gardeners who have created an organic garden of Eden on their quarter acre block in suburban Melbourne, will share the process of creating their garden and the experiences their refuge has provided them. It is a haven which embraces the soul for quiet reflection, a living, central point for gatherings with family and friends and a canvas for creativity, vision and everyday design. They take us on a tour of their beautifully designed permaculture garden and show us the fine details of this creation. The couple share interesting and insightful knowledge about their vegetable patch, companion vegetables,


the position of their garden and their amazing bee hive. Jane Castan, an expert in feng shui and interior design takes the viewer by the hand and leads us through the act of thoughtfully selecting the elements of our home environment. Jane nourishes the homeowner’s soul through her passion for rich fabrics, warm woods and colours which embrace. A home is a cocoon for the people who live within it. In the final part of the Housing episode we join Phil Hart as he shows us how his mudbrick home in suburban Melbourne provides for his family’s needs in a way, which is in harmony with our natural environment. In an engaging, informative style Phil shows the viewer how people like him are questioning orthodoxy by using innovate technology to make their homes environmentally sound and pleasing to the eye. Our experts for the Housing episode are Cristina Re and Alanna Hill leading Melbourne-based designers who are beautiful homemakers and David Holmgren, a founder of the permaculture movement who also offers a compelling insight into the holistic design of the garden as around the home. We may also interview an expert on the technology of sustainable housing. Episode 3 Wellbeing

“We want to feel good. People are finding wellbeing through enlivening their many dimensions: physical, emotional and spiritual. We are doing this by taking actions and adopting perspectives both ancient and new. Individuals are finding beauty and fulfillment within yoga, meditation, music, art and participating in community life.” In the Wellbeing episode we join Jim Omas, a man who has found his happiness from stress and unhappiness by designing a sustainable life underpinned by meditation and care of the soul. Ian takes us through his personal journey and the lives of others he assists to live sustainable, joy-filled lives in spite of mental illness. We will also be introduced to a course which is known as The Art of Living. This course is a transformational workshop which connects people with themselves and through this process connects them to the world around them. Looking after your own well-being. There are many ways to ensure your mental, spiritual and physical health is kept well. Interview various experts in the health field and explore ways to create ways to incorporate health into people’s everyday


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DESIGNER DAYS TV Series lives. Art of Living connects with the power of the breath it also gives us philosophical insights into everyday living eating well, restoring energy levels and regaining balance through yoga. Bernice and Gi from the Art of Living will share powerful and heartfelt insights into the course. Well known wellbeing advocate such as Gianne Rooney. Episode 4 Travel

“By re-designing existing modes of transportation such as car sharing, bike riding and using alternative fuels, people are re-imagining the way communities move to work and play.” In the Transportation episode we accompany Dean O from The Good Brew Co on a spontaneous cycling tour of Melbourne. Dean, the charismatic and eccentric owner of a bicycle which dispenses malty pots of organic, sustainably-brewed beer, tours several of Melbourne’s laneways and the vibrant, bohemian hubs of Northcote and Fitzroy. Over the course of the episode we meet Dean’s diverse social cluster of friends, artists, actors, activists and ex-girlfriends, all of whom share a common passion for living sustainably. We also join Monique Conheedy, the founder of Flexicar, a unique car pooling system which both reduces the environmental impact of motoring and also creates and strengthens social fabric among carpoolers. In the final section of the Transportation episode we join the ‘Connies’, a colourful, playfyl group of ex-tram conductors, who now work on the City Circle train loop. The Connies take the viewer on a tram ride through Melbourne, and in doing so share their stories of a past era where communities were fostered aboard public transport and their hopes for a more compassionate future. Our experts for the Travel episode will include Michael Lelliott (a designer for urban brands such as Crumpler and Knog) and Melbourne’s ‘Connies’, the group of ex-tram conductors who, through their projects and relationships with the community, advocate the importance of community and nurturing the environment.

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DESIGNERDAYS


Episode 5 Community

“To enliven communities people are encouraging openness and joyful participation to better address their needs and the needs of everyone. People are embracing their interdependence through activities such as inspiring festivals, grassroots projects, online platforms and new attitudes to interaction in public space.” In the Community episode we share a bowl of saffron rice, Indian curry and local chutney Isabella in the Docklands community, a visual artist and community activist. A renaissance woman with a love of people and ideas, Isabella hosts fortnightly dinners which are open for anyone to attend. Over beautiful food and red wine Isabella’s guests debate the issues of the day, talk about their latest piece of work, and reflect on lives spent pursuing an ideal. In the second element of the Community episode, we spend a day with Greg Hathaway, a public servant who has, for the last 5 years offered his home as crisis accommodation for refugees and asylum seekers. We are inspired by Greg’s relentless efforts to make our community more welcoming and inclusive of people in great need. We conclude the Community episode by joining Bei Yin, a young businesswoman who regularly spends time piloting a dragon boat on the Yarra with fellow members of Melbourne’s Chinese community. Bei’s insights into the changing face of her community in Melbourne challenges many of our misconceptions about China. A society which nurtures and protects its young and old alike truly embodies the concept of community. DESIGNER DAYS highlights how we have so much to learn from the elderly in our society. They are the most soulful and wise people of all. When it comes to the topic of living sustainably everyday – they know how it is done. Many have survived the Great Depression, wars and deep personal hardship. Many are great cooks, know how to sew, can cultivate beautiful gardens and know the value of not taking life too seriously. The viewers share a cuppa with a smattering of Melbourne’s most wise and engaging senior citizens as they share stories about what they think it means to live sustainably everyday Two potential experts for this section include Paul James, a leading academic, humanist and expert on communities and Emily Ballantyne-Brodie, a co-founder of Future Canvas.


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DESIGNER DAYS TV Series

DESIGNER DAYS

Episode 6 Fashion DESIGNERDAYS

“Individuals are increasingly seeing their clothes as an expression of their values and beliefs. We have also become aware of the social and ecological impacts of the raw materials and processes used to create our clothing.” IIn the fashion episode we meet three unique people who are embracing sustainable living through the design, creation and purchase of soulful clothing. In the first segment we meet Miranda, a budding y-gen <gen-y?> clothing designer with a unique style and quirky sense of humour who uses exquisite natural fibres to craft pieces of clothing which bring elegance to the everyday. From the high design of Miranda’s drawing board and Milanese panache we move to the earthy practicality of Marjorie Smythe’s sewing room. Armed with her antique Singer Sewing Machine, Marjorie, a grandmother from Doncaster, fuses her unique sense of style and artful frugality to create clothes for her grandchildren. Next we hit Melbourne’s bustling streets with Jill Sanders a chic Melbourne University student at who loves nothing more than to trawl Melbourne’s op shops to feed her appetite for outrageous flair. Experts are Lisa Gorman, Dianna Burmas and Kate Fletcher


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The challenge facing humanity is not as much about designing how to make sustainable products, but about DESIGNER DAYS designing how to unmake unsustainable ones. Our current material wants will be replaced by greater desires which do not lead to material consumption - and these desires will be created by design.

Associate Professor Ralph Horne Director, Centre for Design â&#x20AC;&#x201D; RMIT University

Designer Days  

Mainstreaming Sustainable Lifestyles. ‘DESIGNER DAYS’ inspires and engages adults in taking action towards sustainable lifestyles.

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