AS Media Analysis – “Q” Contents page Header The header is one of the major features of the contents page. The recognisable logo is used in the top left third (tying in with the idea of the rule of thirds so it is one of the first noticed aspects of the page), thus establishing a house style and emphasising the brand identity. Its vibrant geometric shape is contrasts with the white spacious background, therefore adding a more intriguing element to the layout. The contents are clearly labelled in an uncluttered manner so it is aesthetically pleasing. As it is the largest use of text on the page, it helps display a conventional title that audiences are familiar with. Also, the exclusive addition of the issue number helps create a clear, ordered appearance. It carries many purposes: to an avid fan of the magazine, it could be useful and encourage them to collect as many magazines as possible – this would help their interest by listing the sheer amount of publications they have to collect. Also, it contributes to the positive reputation of the band by displaying to a reader that it has lasted this long with this many issues in publication. This makes the magazine appear more reputable and trustworthy as it has survived for a lengthy amount of time. Colour scheme The colour scheme is simple yet effective. Three main colours are utilised: red, white and black. A conventional approach has been used by having a white background, black text and vibrant accent colour. The red accent is vibrant and eye catching, while also symbolic due to its use in traffic lights and signs. Immediately, the reader has an inbuilt desire to stop and read what it is saying. This is a common feature of publications in newspapers such as The Sun however by utilising this palette throughout the magazine the periodical is able to differentiate itself from other brands. The white background with black text is a tried and true effective pairing, while the red helps break up the monochrome that could be seen as boring. The white background appears spacious and clean, while the black text is legible and clear. It is conventional but very successful. Layout The mise-en-scene all help contribute to creating a minimalistic, sharp and clean tone. Due to this, the information is displayed as simple to digest and will therefore be alluring to an audience who appreciate the magazine’s ease of use. Columns are exploited to create a fresh, ordered style, while plugs and page numbers add to this organised viewpoint. Category headings at the top of these columns are useful to a reader as they display the features common and unique to this magazine – different readers can use this feature in different reasons, thus making it useful. It clearly displays aspects of the magazine unique to this issue which would be useful to a fan of the magazine who often read it – it displays exciting new content in a fast manner that they can easily digest. However, it does not alienate a new audience and quickly introduces them to the regular facets of the magazine so they can gain a feel of what the product is like. Features such as plugs and sub headings help give insight to the articles and type of music genres Q is reporting on, though there is still an element of mystery due to the vague wording that help create that interest that will cause a reader to want to continue further into the text. In general, I think the layout is efficient, uncluttered and useful to both new and old readers – a significant thing to consider when thinking about creating a loyal readership.
AS Media Analysis – “Q” Contents page Breaking up lots of text, front cover, violent main large linking w/ rock image, variety of shapes n sizes appeals to wide audience shows diversity of the genre and show all can join Typography Capitalised titles Same as front Sans serif Capitalised titles to show importance, as if they are driving force of magazine, justified help appear clean n easily readable Footer page numbers, date website etc helps create clean finished appearance