Double Page Spread Analysis – “ENCOUNTERS WITH KATE” Masthead The masthead is an exceptionally bold, sans serif text. It contrasts with the white background and its importance is highlighted by the amount of space it takes up on the page – it contributes to half of the page. Its purpose is to draw in a reader, offering them a slight hint to the content of the interview and its primary focus, therefore enticing an audience to continue reading. This is a conventional approach to mastheads as they typically are the largest piece of text however this defies convention slightly by being separate from the image. This creates a clean, sophisticated appearance that is cohesive with the overall tone of the magazine. The header is also effective in emphasising that Kate Bush is the primary focus of the article, as the cryptic “ENCOUNTERS WITH KATE” alludes to this. Overall, it is justified, effective for its purpose and contains elements of conventions but still adds a unique touch to make it even more successful in its purpose. Images The main image is a monochrome picture of Kate Bush casually sat in a chair, looking into the camera, surrounded by a messy room and a piano. The mise-en-scene is effective in conveying an overall tone to the image, giving insight to the atmosphere and aesthetic of the article and artist herself. The casual clothes and messy background help contribute to a relaxed, comfortable style; this creates a feeling of equality with the reader, making her more relatable and therefore interesting. Unlike many conventional images in which the artist is heavily made up and appearing “perfect”, this is a much more realistic view of how many people live – in an imperfect manner. Due to this, she appears as if she is on the same level, therefore making her more likeable and enticing to read about. The monochrome image links in with the article, giving a more olden feel which links in with the article that is about revisiting her older moments. Additionally, as she takes up a large amount of the image, it highlights her significance, while the inclusion of the piano also emphasises her association with music. This gives a more sophisticated visual appearance due to the connotations of higher class, classical music that pianos are often associated with. Overall, the main image appears familiar, with a casual intimacy that gives more insight and likeability to Kate that causes the reader to identity with her. The inclusion of secondary images provide a more unconventional, stimulating way to separate the columns of text. It helps add to the more cultured, nostalgic tone to the article, while the image of the journalist can draw in an audience due to the star power he carries. This creates a sense of familiarity when reading his text as we have a better sense of the person actually writing the article. This contributes to the more familiar feeling of the article that has also been emphasised by the main image, as explained earlier. Layout The composition of the page creates an overall crisp, stylish appearance that is simple to read and minimalist. It follows convention with the use of gutters, drop caps and kickers. This following of tradition makes the article recognisable and more attractive to a reader who is already familiar with this layout. The image is clearly separated onto another page with the main body of text on the other side – this division appears thought out, divided and much more professional. It is suitable for the target audience – it appears more adult and mature than a typically vibrant and cluttered teen magazine, therefore it is more appropriate for an older audience. The light border surrounding the text creates a sense of order – it is effective and suitable for purpose. Language The language is particularly important in this publication – it is utilised for different purposes. Many buzz words and vague language is included to keep the reader interested and wanting to continue reading. Additionally, words such as “powerhouse” contribute to a more compelling, equal female model of Kate Bush, therefore drawing in a potential feminist audience who agree with this. Stronger women may be more attracted to the magazine to see themselves portrayed in a positive light. Furthermore, the pullquote helps draw attention to the article, giving an impression to the content and herself as an artist. Additionally, words such as “interrogated” make the text appear intense and dramatic. This makes it appear more exciting to read as it seems like it will be more enthralling to read.
Double Page Spread Analysis – “ENCOUNTERS WITH KATE” Typography The text is comprised of bold, narrow fonts. Sans serif, tall typefaces are used for headers to create a bolder, more impressive air. On the double spread, only 4 fonts are used, therefore giving an uncluttered, cohesive look. Serif is used for the main body of text as it is more simple to read and familiar as this is often used in novels and writing – this connotation also adds to the feeling of elegance and refinement. In regard to the pull quote, two fonts are used to convey different messages. The font containing the quote is sans serif, light and easy to quickly read. The text containing the artist’s name is bolder, therefore highlighting her importance and separating it from the quote, creating a more riveting and visually pleasing display. Colour Scheme The colour scheme is comprised of three main colours: black, white and red. This small variety of fonts creates a more captivating appearance although still seeming comprehensible and uncluttered. The monochrome appearance links to the nostalgic, “looking back” atmosphere of the article. The red fonts can manipulate a reader’s eye into important areas while also having associations of femininity and passion. These all build character and personality subtly to portray Kate Bush as a valiant, feminine woman. This minimalistic approach to the colour scheme appears more refined and chic, also adding in to a more stylish depiction of her. Target audience The article is not limited in its potential audience – males and females could be attracted to the content and unisex colour scheme. Personally, I think the targeted audience is an older, higher class, more wealthy audience due to the more elegant, fashionable mise-en-scene and mode of address. Female readers could be enticed due to the representation and relatability of Bush, however due to the male gaze it could also attract an audience of boys. Additionally, it could attract fans of the magazine Q as it follows common conventions of the article layout that is frequent in all of its publications.