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Sabat o6agos t o2011

K ERM ESSE DI M ODA INTERNAZIONALE

or e20: 30Pi azzaManzoni ,Lugano i nc a s odic a t t i v ot e mpoCe nt r oEs po s i z i o ni-Pa di g l i o neCo nz a , Lug a no

“ Mo das o t t ol eSt e l l e ” , c o ni lbe ne pl a c i dode l l ei s t i t uz i o ni, be ns ii ns e r i s c e ne l l af r e ne t i c av i t ae c o no mi c ade l l aSv i z z e r aene l v i e pi ùc r e s c e nt ea ume nt o de l l ar i c hi e s t adibe nidil us s o , r a ppr e s e nt a ndoipi ùa l t iv a l o r ide l l amo da , t ut e l a ndoepo t e nz i a ndol ’ i mma g i nede l l aSv i z z e r ane l mo ndo . So l og r a ndi epr e s t i g i o s ef i r mei nt e r na z i o na l iha nnoc a l c a t ol es c e nedi“ Mo das o t t ol e St e l l e ” .

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Pr o g r a mmaMo daS Pr o g r a mmaMo daSo t t oLeSt e l l e

Or e17: 30 CONFERENZA STAM PA CON PRESENTAZI ONE STI LI STI I nt er nazi onal eenazi onal i Loc at i on:r i s t or ant eLaPe r l apr e s s oCas i nòdiLugano   Or e19: 00 FASHI ON DI NNER VI P Ambi ent ees cl us i vo,s apor ii nt ens ieduni ci Loc at i on:r i s t or ant eLaPe r l apr e s s oCas i nòdiLugano   Or e20: 30 FASHI ON RED CARPET Coni nt er vi s t eSwi s sFas hi onTV emas smedi a Loc at i on:Pi azzaManzoni ,i nc as odic at t i vot e mpoCe nt r o Es pos i zi oniLugano   Or e21: 00 FASHI ON M ODA SOTTO LE STELLE Ker mes s eI nt er nazi onal ediModa Pr es ent anoTanj aGut manneSt ef anoDani Gl is t i l i s t ipar t eci pant i : Mar i anneAl voni ,Ber na-Manuel aSol dat i ,Los annaAddyvandenKr ommenacker ,Ol anda-Fi or enza Ri ver a,Cugnas co-Mas s i mi l i anoLat t e,Roma-Fabi o Fi l ecci a,Lugano-Li naDak,Bel l i nzona-Lor edana Mazzot t aLongo,Zof f i ngen Loc at i on:Pi azzaManzoni ,i nc as odic at t i vot e mpoCe nt r o Es pos i zi oniLugano     Camer aNazi onal edel l aM odaSvi zzer a t ut el aepot enzi al ’ i mmagi nedel l aSvi zzer aconipi ù al t ival or idel l aModa pr omuovendoi l“Madei nSwi t zer l and”i nPat r i ae al l ’ Es t er o www. camer anazi onal emoda. ch


Swi s sFa s h i o nTV Swi s sFa s h i o nTV

Lanas ci t adi Swi s sFas hi on TV é dovut a al l ’ i nt r apr endenzadel l aCamer a Nazi onal edel l aModaSvi zzer a:un or gani s moche-s i n dal l acos t i t uzi one-s i édat oqual eobi et t i vol apr ot ezi oneel apr omozi onedel l anos t r api azzaeconomi caneis et t or idel l amoda,del l acr eat i vi t àedell us s o.

F r a n c aS o z z a n i D i r e t t r i c eV o g u eI t a l i a

A l e s s a n d r aG u c c i

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Ca me r aNa z i o na l ed Ca me r aNa z i o na l ed e l l aMo daSvi z z e r a

Nonéunmi s t e r oc hei lma r c hi o“ ma dei nSwi t z e r l a nd”s i gni f i c hiovunquene lmondo qua l i t à ,be l l e z z aepr e s t i gi o.Si noa doggit ut t a vi a ,none s i s t e vaunl e ga medi r e t t ot r al ei s t i t uz i oniec hi ,c ona t t i vi t àne lc a mpode l l amodaede ibe nidil us s o,t i e nea l t al ar e put a z i one i ndus t r i a l eec r e a t i vade lnos t r oPa e s e .Or a ,ac ol ma r eque s t al a c una ,èpe r ògi unt auna nuovaa s s oc i a z i onedic a t e gor i a :l aCa me r aNa z i ona l ede l l aModaSvi z z e r a . Nuovoi nt er l ocut or e LaConf e de r a z i oneSvi z z e r ava nt auns e c ol a r epr e s t i gi oeun’ i mpor t a nt ef e t t adime r c a t o ne lc a mpode ibe nidil us s o.Gr a z i eaunat r a di z i onei ndus t r i a l emondi a l me nt er i noma t ae a l l apr ove r bi a l ea t t e nz i onepe ri lde s i gn,i lnos t r oPa e s ee c c e l l ei nunve nt a gl i odipr oduz i onic hes ie s t e ndeda l l ac r e a z i onedior ol ogiea c c e s s or idil us s o,s i noa l l agi oi e l l e r i a , a l l ’ a bbi gl i a me nt oea l l ac os me t i c a .Pr opr i ope rf or ni r eunnuovo,a f f i da bi l epa r t ne rdis e t t or e-s i aa gl iope r a t or i ,s i aa l l ei s t i t uz i oni-édapoc os t a t ac os t i t ui t al aCa me r aNa z i ona l e de l l aModaSvi z z e r a . Az i oneadampi or aggi o L’ or ga ni z z a z i oneèunapr i maSvi z z e r a ,a c c a nt oa l l ec a me r ena z i ona l ide l l amodagi àpr e s e nt ier a di c a t ei nI t a l i aeFr a nc i a .L’ i ni z i a t i va ,a vvi a t agr a z i eaungr uppod’ i nt e r e s s egui da t odaFr a nc oTa r a nt o, s ipr oponedia gi r eat ut t oc a mpope rva l or i z z a r e , c oor di na r eepr omuove r el ea t t i vi t àl e ga t ea l l amodas uls uol ona z i ona l eea l l ’ e s t e r o.Tr agl iobi e t t i vide l l a Ca me r af i gur a noi nf a t t inondaul t i moc ont r i bui r eac ont r a s t a r el ac ont r a f f a z i one ,l at ut e l a de gl ii nt e r e s s imor a l ie de c onomi c ide gl iope r a t or iei ls os t e gnoa gl is t i l i s t is vi z z e r i ,s opr a t t ut t oa gl ie me r ge nt i ,a t t r a ve r s oe ve nt imi r a t ii nPa t r i aea l l ’ Es t e r o.A t a l epr opos i t o,s ono gi às t a t epr ogr a mma t edues f i l a t ea nnua l i-Pr i ma ve r a / Es t a t eeAut unno/ I nve r no-dove gi ova nis t i l i s t iede s i gne rs vi z z e r ipot r a nnopr e s e nt a r el el or oc r e a z i oniapot e nz i a l ic ompr a t or ie da lpubbl i c o.Pa r i me nt i ,éa l l os t udi ounas e r i edie ve nt is pe c i a l i . Or gani z z az i one LaCa me r aNa z i ona l ede l l aModaSvi z z e r aa vr àunas t r ut t ur ac ons oc i a t i va :l ’ a f f i l i a z i one s a r àpos s i bi l epe rpe r s onef i s i c hec hegi ur i di c he .Als uoi nt e r no,a gi r àunComi t a t oi nc a r i c a t odidi r i ge r eunar e t edide l e ga t ieGr uppidil a vor o.Que s t iul t i mior ga ni s mis onogi à s t r ut t ur a t iea t t i vis upi ùf r ont i , gr a z i ea l l apa r t e c i pa z i onedipr of e s s i oni s t ia l t a me nt equa l i f i c a t i .Gl ia r gome nt ic hegodr a nnodia t t e nz i ones pe c i f i c ac ompr e ndonol ava l ut a z i onedi nuovis t i l i s t i / de s i gne r ,ir a ppor t ic onl ei s t i t uz i oniel es c uol e ,l al ot t aa l l ac ont r a f f a z i onee a nc heunos pe c i a l es e t t or e“ t ur i s moemoda ” . Pr oget t ual i t à mos t r a r el ’ i mpr ont ac onc r e t ac hel aCa me r aNa z i ona l ede l l aModaSvi z z e r ai nt e nde A di da r ea l l as uaa t t i vi t àvièa nc hei lpr oge t t ode lPa l a z z oNa z i ona l ede l l aModaSvi z z e r a , a l l ’ i nt e r node lqua l edovr e bbet r ova r epos t oa nc heun mus e os vi z z e r ode l l oSt i l eede l De s i gn.Unas t r ut t ur a ,que s t ’ ul t i ma ,vol ut ape rr i f l e t t e r el at e mpe r i ec ul t ur a l ede lnos t r o t e mpo,epe ns a t ape rdi vul ga r el as t or i ael er e a l i z z a z i onipi ùs i gni f i c a t i vediunot r aipi l a s t r ide l l ae c onomi ana z i ona l e .I lmus e o,vi c i none l l as uac onc e z i onea l l amos t r ai t i ne r a nt e pr omos s aa l c unia nniors onoda l l ’ Uf f i c i of e de r a l ede l l ac ul t ur a ,dovr e bbeos pi t a r eunac ol l e z i onepe r ma ne nt ee da c c ogl i e r ei npa r a l l e l oe s pos i z i onit e mpor a ne e .Unos t udi odia f f i da bi l i t à ,c hedovr e bbea nc hes t a bi l i r el ac ol l oc a z i onege ogr a f i c ade lPa l a z z o,èa t t ua l me nt e i nc or s o.


Ma r i a nneAl vo ni Ma r i a nneAl vo ni

Mar i anneAl vonièunas t i l i s t as vi zzer amol t oconos ci ut a. At t ual ment evi veedhai ls uoat el i eraWor b. Di pl omat aal l as cuol ad’ ar t edi Bas i l eanel1985apr ìi ls uopr i moAt el i erdas t i l i s t aaBer naepr odus s el as ua pr i macol l ezi oneconi lmar chi o" TouchofCl as s " . Nel1991l aSvi zzer af es t eggi òi700anni .Las t i l i s t as vi zzer apr opos e3model l i chevenner oes pos t ipers empr ealMus eonazi onal es vi zzer oaZur i go. t eci pat o a di ver s is how t el evi s i vi : SF DRS Schwei zer Fer ns ehen Ha par ( Swi t zer l and) ,MTV ( Gr eatBr i t ai n) ,Novos t iModi Mos kwa( Rus s i a) ,Rai Due ( I t al y) ,di ver s eemi t t ent ii nTV pr i vat ei nSvi zzer aedadi ver s if as hi ons hows i nSvi zzer a,I t al i a,Rus s i a,USA eSi ngapor e. Haef f et t uat odi ver s is t yl i ngperl aSwi s s com,SonyEr i cs s on,Pr emi èr eoft he JamesBondCas i noRoyal e,Si pur o,Mot or ol a. Membr odiCamer aNazi onal edel l aModaSvi zzer aer educedaSi ngapor e,pot r emmocos iammi r ar el es uecol l ezi oniAl voniWeekdayseAl voniHaut eCout ur eal l aKer mes s eI nt er nazi onal eModas ot t ol eSt el l e.


Ma nue l aSo l dat Ma nue l aSo l dat i

Ma nue l aSol da t ihaf r e que nt a t oi lCol l e geLASALLE,s c uol ai nt e r na z i ona l edis t i l i s moa Mont r e a l( Ca na da )dovehac ons e gui t oi lDi pl omai nFa s hi ona ndDe s i gn. Fi ni t igl is t udia l l ’ e s t e r omis onot r a s f e r i t aaLos a nnadovea t t ua l me nt el a vor oc omes t i l i s t a i ndi pe nde nt ene lmi oa t e l i e r . I ni z i o2009s onodi ve nt a t aMe mbr ode l l aCNMS,Ca me r aNa z i ona l ede l l aModaSvi z z e r a , dovehot r ova t os ubi t os os t e gnoegr a z i ea l l aqua l emiès t a t ada t al ’ oppor t uni t àdipa r t e c i pa r eadi ve r s ie ve nt idia l t ol i ve l l opr of e s s i ona l e ;hoi nf a t t ia vut ol agr a ndeoc c a s i onedi pr e s e nt a r el emi ec r e a z i onia l l a“ Swi s sFa s hi onWor l d”a vve nut ane ls e t t e mbr e2009a l Ce nt r oSvi z z e r odiMi l a noene ll ugl i o2009hopa r t e c i pa t oa dunf a s hi ont a l kc onAl e s s a ndr aGuc c ia l l ’ i nt e r node l l anot aKe r me s s eI nt e r na z i ona l e“ Modas ot t ol eSt e l l e ”c os ic ome ne ll ugl i o2010dovehoa vut omododipr e s e nt a r el ami ac ol l e z i ones e mpr ene l l ’ a mbi t odi Modas ot t ol eSt e l l e .


d d yvande nKr o mm Ad d yvande nKr o mme nac ke r

Conos ci ut o come l os t i l i s t a del l es t ar ,Membr o diCamer a Nazi onal e del l a ModaSvi zzer a,Addyvan den Kr ommenackerèunodeides i gnerol andes ipi ù f amos ialmondo.I ls uo s t i l e,i mpal pabi l eer af f i nat o,nas cedal l as uapr edi l ezi oneperdi s egnar egl iabi t idelr ed car pet :s ono numer os ei nf at t il es t ar ol andes ichehannos cel t odii ndos s ar el es uecr eazi oninel l eoccas i onipi ùi mpor t ant ie,gr azi eall ookdi s egnat operl or odaAddy,s onos t at eel et t el edonne pi ùel egant idelPaes e. Gi àappr ezzat oi n pat r i acomel os t i l i s t adel l ecel ebr i t i esnazi onal i ,i lcout ur i erol andes e,das empr ei r r es i s t i bi l ment eat t r at t odalgl amourhol l ywoodi ano edagl iabi t idar ed car pet ,s t al et t er al ment es popol ando negl iUSA,i nanel l andoun s ucces s odopol ’ al t r o.I lpopol ar er eal i t ys how “Amer i ca’ sNextTop Model ”hagi àmes s oi nmos t r agl iabi t idiAddyi n130paes idelmondo,i nol t r eegl is t es s ohapr es opar t eal l apunt at af i nal edelpr ogr ammai n qual i t àdi gi udi ceehacr eat oappos i t ament eun l ungoabi t odas er aperl apr es ent at r i ce Tyr aBanks .AncheAddyhapar t i ci pat oalI t al i an NextTopModelcon is uoi abi t if amos i . Agl iAcademy Awar dsdue del l es ue cr eazi onis ono s t at ei ndos s at es ulr ed car petdaApr i lSut t onedal l amogl i edel l ’ at t or eFor es tWhi t aker .Dopoes s er e s t at os cel t operl acoper t i nadel l ar i vi s t aGol fWeekl yconl acampi ones s aet op modelAnnaRaws on,i ldes i gnerol andes e,dopo s ol o ci nquemes i ,mos t r òl e s ueoper es ulr edcar petdel62°Pr i meTi meEmmyAwar dse,pr opr i oi nquel l a occas i one,l amogl i edel l ’ at t or edelt el ef i l m cul t“Los t ”,Henr yI anCus i ck,ha i ndos s at ounos t upef acent eabi t oapi eghei nor ganzabl u.Los t i l i s t ahai nol t r e di s egnat ol ’ abi t operl amogl i edelf amos ocal ci at or eWes l eySnei j der ,Yol ant e CabauvanKas ber gen,conl aqual es iès pos at ol ’ es t at es cor s ai nI t al i a. Addyhadebut t at onel2002i n Ol andaepoi chèl es uepr i mes f i l at ef ur onoun gr andes ucces s o,Al t aModaRomal oi nvi t ò amos t r ar el es uecol l ezi onidur ant el af as hi on week.Dopol aCi t t àEt er nai lcout ur i erhapr es ent at ol es ue cr eazi onii n Kazaki s t an,Cr oazi a,Bel gi o,Si ci l i a,Budapes t ,Mont enegr oe mol t eal t r eci t t ànelmondo.Ades s o mos t r al es uecol l ezi oniaRomaperl a t er za vol t a.Nel2007 debut t ò per l a pr i ma vol t a con i lpr êt âpor t er s ul l e pas s er el l emi l anes i .I lt i t ol odel l acol l ezi onef u‘ Gl amour ousPeacef ulWar r i or Women’ .Nel l acol l ezi onepr edomi nar ono t onal i t àcomei lbr onzo ei lver de, i s pi r at ialcul t movi e“Bar bar el l a”diRogerVadi m conunami t i caeas s ais exy JaneFonda.Ver deovunque,dalmer l et t oalchi f f on,cheenf at i zzal agr azi ae l ’ el eganzaf emmi ni l i .


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Fi o r e nz aRi ve r a Fi o r e nz aRi ve r a

Fi or enzaRi ver anas cenel1985aLocar noi n Svi zzer a.Si n dapi ccol aemer ge l as uapas s i oneperi ldi s egnoeil avor imanual ichel ’ hannopor t at aas egui r e mi r at is t udi. Dappr i manel2004pr endel al i cenzacomecr eat r i ced’ abbi gl i ament opr es s ol a SAMS diVi ganel l o.Succes s i vament es it r as f er i s ceaMi l anodovenel2008s i di pl omabr i l l ant ement epr es s ol ’ I s t i t ut oMar angonidiMi l anodovenel2007 s f i l acon l as uacol l ezi one“Mur al es ”ed i ns egui t ocomel avor odif i necor s o con“Met r opol i t anwoman”. Vi enepoicont at t at adauno s t udi o peri lqual ehal avor at o perdueanniper mol t imar chii t al i anied i nt er nazi onal if i no al2010 dove t or na a vi ver ei n Svi zzer aes ii nt er es s aaCamer aNazi onal edel l aModaSvi zzer adicuinedi vent amembr o.Al l os t es s ot empocer cadis vi l uppar ei ls uomar chi os enzaper ò di ment i car el as uaat t i vi t àdis t i l i s t af r eel ance.


Ma s s i mi l i a noLat t e Ma s s i mi l i a noLat t e

Ma s s i mi l i a noLa t t e ,di pl oma t oa l l ’Ac c a de mi aCos t umeeModadiRoma ,hagi às f i l a t oa l l ’ Al t aModaaRomaepa r t e c i pa t oa lpr ogr a mmaTvRa iI t a l i a na“ Se r a t ad’Onor e ”c onPi ppo Ba udo.Hae f f e t t ua t ounos t a gepr e s s oGa t t i noni . Èunos t i l i s t apa r t i c ol a r me nt ec r e a t i voevi e nenot a t odadi ve r s ibuye r . Ne l2009di ve nt aMe mbr ode l l aCa me r aNa z i ona l ede l l aModaSvi z z e r aepa r t e c i paa l l o Swi s sFa s hi onWor l dLuga no2009, Swi s sFa s hi onWor l dMi l a no2009, Modas ot t ol eSt e l l e Luga no2010. “ Que s t aèpe rmeun’a l t r agr a ndeoc c a s i onec hemic onc e del aCNMSe dac uis onomol t o gr a t o,dipa r t e c i pa r ea nc or aunavol t aaque s t as pl e ndi daKe r me s s ediModas ot t ol eSt e l l e ne l l as pl e ndi dac or ni c ediLuga no.I nunc ont e s t opr of e s s i ona l ec hef or ni s c eunc onc r e t o a i ut oeve t r i naat ut t inoiMe mbr idiCNMS.Gr a z i edic uor e .


Fa b i oFi l e c c i a Fa b i oFi l e c c i a

Fabi oFi l ecci avi veaLugano. Di pl omat o pr es s ol aNABA diMi l ano, s ucces s i vament eef f et t uadi ver s is t age pr es s oMai s onI nt er nazi onal icomeCar l oPi gnat el l i . Gr azi eals uot al ent oeal l as uapr eci s i one,i lr i gor enel l el i nee,l apul i zi adel l e f or meel ’ es t r ochecont r addi s t i nguel el ucci cant ipas s er el l e,Fabi ocr eai ls uo mar chi oei ls uoconcet t odimodaedel eganza;unmar chi ochepr endeor i gi ne dagl iant i chior i gamigi appones i ,i“Nos hi ”,che gr azi e al l e pi eghe t r as f or manounaf i gur api anai nt r i di mens i onal ecomef al uiconis uoit es s ut i . Membr odiCamer aNazi onal edel l aModaSvi zzer adovet r ovas os t egnopr of es s i onal eenuoveoppor t uni t àe, dopoaverpr es ent at ol as uacol l ezi onees f i l at o aMi l ano, s iappr es t aaf arconos cer el es uecr eazi onii nSvi zzer a.


Li naDak

Li naDak

Li naDakl as uapas s i oneperl amodai ni zi ai nt ener aet à.Conl anonnai nf at t i cuci vaives t i t iperl ebambol e. Di pl omat acomes ar t adadonnae comeFas hi on Des i gneral l ’ I s t i t ut ogr af i co ModaeDes i gn diLecco i nI t al i a. Hal avor at o perAs s osofSwi t zer l and a St abi o ed at t ual ment e pr es s ol a KV2 Sagl ,a Dongi o,di t t as peci al i zzat a nel l ’ abbi gl i ament os por t i vo da s cinor di co e nor di c wal ki ng,come pr oduct manager . Membr o diCamer aNazi onal edel l aModaSvi zzer a,par t eci paalf as hi on t al k i ns i emeadAl es s andr aGucci nel l ’ ambi t odel l anot aKer mes s eI nt er nazi onal e “Modas ot t ol eSt el l e”.Nels uocuor ec’ èt ant apas s i oneenel l as uat es t acr eat i vi t àei deecheungi or nos is per apos s anoes s er er eal i zzat epercomel eides i der a.


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