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PORTFOLIO

Evelina Phemister


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Introduction

INTRODUCTION

always in awe

i t doe sn ' t

matter how I started each project but how I have finished it. I am always in awe of the content I have designed. For me to be in awe of something or somebody, makes me want to learn about the subject, understand it, appreciate it aesthetically, and become emotionally attached to it. I wish I could design everything. I hope my designs can make the audience be in awe of any subject. Class

SENIOR PORTFOLIO

Instructor

MARY SCOT T

Student

EVELINA PHEMISTER

Te r m

S U M M E R 2 012


TA BL E OF CON T EN TS

in awe of

N0 N0 N0 N0 N0 N0 N0 N0 N0 N0 N0 N0

1 // U2 2 // T H E O C E A N T I DE S 3 // F R E E D OM 4 // T H E W E AT H E R 5 // PAT T E R N 6 // T H E VO C A L A RT S 7 // OU T D O OR A DV E N T U R E S 8 // F L OR E N C E 9 // K E N A F 10 / / T Y P O G R A P H Y 11 / / T E A 12 / / I D E N T I T Y

9 21 35 45 53 67 75 89 103 113 121 129


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E V E LI N A P H E M I ST E R


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Class

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


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E V E LI N A P H E M I ST E R


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ALBUM ART WORK

N0 1 / / I N A W E O F

U2

U2 360° was a worldwide concert tour from 2009 through 2011. The tour was claimed by U2 to be “the first time a band has toured in stadiums with a unique and original stage structure.” This staging inspired me to create the strong structured logo in red and black to reflect the U2 distinctive rock sound and performance. I expanded this system into the poster, LP, CD, and booklet design. Class

PRINT 3

Instructor

C H E R I G R AY

Category

PRINT

Client

MERCURY RECORDS


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ALBUM ART WORK

LIVE

Class

P TY RP I NET 33

I n s t rIuncsttorru Cc tHoErRAI RGIREAY L GREY

C a t e g o r y PCRaI Nt eTg o r y

PRINT

Client

M E R C U R Y&C I SlLi A e nN tD MI NOTAEBR SPA CO PE PR E


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ALBUM ART WORK

PRINT 3

Instructor

C H E R I G R AY

Category

PRINT

Client

MERCURY RECORDS


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ALBUM ART WORK

PRINT 3

Instructor

C H E R I G R AY

Category

PRINT

Client

MERCURY RECORDS


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LU BR UM AU RR TS WOR FAO HO F KT I D E E X P E R I E N C E

TPYRPI NET33

I nIsnt srtur cutcotro rC HA ERRI EI LG G R AY REY

C a t eCgaotreyg oPrRyI NPTR I N T

C l i e n tCMl iEeRnCtUMR OY ARBE CPA OP RE DR S


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ALBUM ART WORK

PRINT 3

Instructor

C H E R I G R AY

Category

PRINT

Client

MERCURY RECORDS


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EVE L LII N A P H E M I ST E R


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E N T R A D A R A G P R O M O T I O N A L C A M PA I G N

N0 2 / / I N A W E O F T H E

ocean tides

only happen a few times per year, and usually at night or during the week. I was able to see one and it was a rare chance to see a reef and tons of creatures that are rarely visible. The beauty, fragility, and uniqueness of the tide gave me an idea of a Moab paper representation since this paper has a similar quality in its own way. In this project, I also explored existing modern typographic ideas and techniques to communicate essence of the ocean tide and Moab paper. I attempted to expand on a typographic range, investigating the communication of content and emotion through text and image. v ery low t ide s

Class

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


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E N T R A D A R A G P R O M O T I O N A L C A M PA I G N

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


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FOUR HOURS OF TIDE EXPERIENCE

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


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E N T R A D A R A G P R O M O T I O N A L C A M PA I G N

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


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E N T R A D A R A G P R O M O T I O N A L C A M PA I G N

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


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E N T R A D A R A G P R O M O T I O N A L C A M PA I G N

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


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E N T R A D A R A G P R O M O T I O N A L C A M PA I G N

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


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S E G WAY P R O M O T I O N A L C A M PA I G N

N0 3 / / I N A W E O F

freedom

is the first self-balancing, zero emissions personal transportation vehicle that transforms the way people work, play, and live. The brochure presented below was developed as a way to reflect the experience of driving while enjoying the surrounded beauty as if on foot. The illustrations show that travel has the potential to be dependent on the mode of transportation. The promotion compares Segway to driving a car or using public transportation and demonstrates how Segway takes a minimal amount of space and is environmentally friendly. It is also extremely maneuverable and can operate on pedestrian sidewalks and pathways. The brochure emphasizes the flow of a journey through the use of line and color. segway

Class

PRINT 2

Instructor

ESZTER CL ARK

Category

PRINT

Client

S E G WAY


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S E G WAY P R O M O T I O N A L C A M PA I G N

PRINT 2

Instructor

ESZTER CL ARK

Category

PRINT

Client

S E G WAY C o


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S E G WAY P R O M O T I O N A L C A M PA I G N

PRINT 2

Instructor

ESZTER CL ARK

Category

PRINT

Client

S E G WAY


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S E G WAY P R O M O T I O N A L C A M PA I G N

PRINT 2

Instructor

ESZTER CL ARK

Category

PRINT

Client

S E G WAY C o


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S E G WAY P R O M O T I O N A L C A M PA I G N

PRINT 2

Instructor

ESZTER CL ARK

Category

PRINT

Client

S E G WAY


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GLOBAL CALL NE WS LE T TER

N0 4 / / I N A W E O F T H E

weather

is often presented in boring, flat, dull paper. In this project, I had a chance to create an exiting, provocative, compelling newsletter on the theme of global warming. I chose a warm orange contrasted with black. The composition creates a tension. On the back side, there is a poster showing Earth as a pan filled with frying bacon. The question is: Who is frying it? a newsletter

Class

PRINT 1

Instructor

T R OY A L D ERS

Category

PRINT

Client

HEARTL AND INSTITUTE


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GLOBAL CALL NE WS LE T TER

PRINT 1

Instructor

T R OY A L D ERS

Category

PRINT

Client

HEARTL AND INSTITUTE


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GLOBAL CALL NE WS LE T TER

PRINT 1

Instructor

T R OY A L D ERS

Category

PRINT

Client

HEARTL AND INSTITUTE


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FOUR HOURS OF TIDE EXPERIENCE

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


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PAT T E R N S E X P L O R AT I O N I N N AT U R E

N0 5 / / I N A W E O F

pattern

exciting and creative classes I had was with an amazing instructor, Matthew Wakeman. He encouraged us to explore the interplay of patterns, photography, drawing, concept development, information design, custom typeface creation, and collage making—all based on the patterns I found in flora, fauna, and behavior patterns as well. on e of t h e mos t

Class

GR APHIC DESIGN 1

Instructor

M AT T H E W WA K E M A N

Category

PRINT

Client

E N T E R P R I S E F O R E D U C AT I O N


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PAT T E R N S E X P L O R AT I O N I N N AT U R E

GR APHIC DESIGN 1

Instructor

M AT T H E W WA K E M A N

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PRINT

Client

E N T E R P R I S E F O R E D U C AT I O N


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G RPAEP H TY 3I C D E S I G N 1

IInns st trruucct toorr MAAT WA R I TEH L EGWR E Y KEMAN

C a t eCg ao tr eygPo Rr yI NPTR I N T

Client

E N T E R P RCI S ED ATPI O l iEe nF O t RM O AU B CPA EN R


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PAT T E R N S E X P L O R AT I O N I N N AT U R E

GR APHIC DESIGN 1

Instructor

M AT T H E W WA K E M A N

Category

PRINT

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E N T E R P R I S E F O R E D U C AT I O N


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PAT T E R N S E X P L O R AT I O N I N N AT U R E

GR APHIC DESIGN 1

In st r u c to r

M AT T H E W WA K E M A N

C a te g o r y

PRINT

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E N T E R P R I S E F O R E D U C AT I O N


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PAT T E R N S E X P L O R AT I O N I N N AT U R E

GR APHIC DESIGN 1

Instructor

M AT T H E W WA K E M A N

Category

PRINT

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E N T E R P R I S E F O R E D U C AT I O N


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PAT T E R N S E X P L O R AT I O N I N N AT U R E

GR APHIC DESIGN 1

Instructor

M AT T H E W WA K E M A N

Category

PRINT

Client

E N T E R P R I S E F O R E D U C AT I O N


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EEVVEE LLII N NA A PPH HEEM M IIST ST E R


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POSTER DESIGN

N0 6 / / I N A W E O F T H E

vocal arts

is an American women's vocal arts ensemble that was inspired by traditional songs and vocal techniques from Eastern Europe. The illustration in the poster was inspired by the woven, beautiful, otherworldly, rich sound these women produce. The colors help to hear the resonance and energy of the folk songs. It was an enriching experience to explore each stage of the poster development: concept, line drawing, and color research.

kitk a

Class

PRINT 3

Instructor

R O L A N D YO U N G

Category

PRINT

Client

KITKA


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OU SR T EHROD FPO UERSSI G ON F TIDE EXPERIENCE

RP I NET33 TP Y

I nI sntsrtur cutcotro rA RRIOELLAGNRDE YO Y UNG

r yT P R I N T C a t e g oCray t ePgRoI N

KIP TK A C l i e n t CMlOi eAnBt PA ER


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POSTER DESIGN

PRINT 3

Instructor

R O L A N D YO U N G

Category

PRINT

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KITKA


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HEEM MIIST STEER R EEVVEELLII NNAA PPH


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REI IDENTIT Y SYSTEM

N0 7 / / I N A W E O F

outdoor adventure

r ecr eational equipment inc .,

commonly known as REI, is a privately held American retail corporation organized as a consumers' cooperative, selling outdoor recreation gear, sporting goods, and clothes. The new logo has an organic shape which can be associated with water waves, or with wood, or with any other form you can find in nature. The logo can also be interpreted as the unity of people sharing the same interest in outdoor adventure. The logo also represents the services REI provides: shopping, travel, and learning. The pages reinforce an organic feel through a natural shape cut by hand to follow the logo concept. The colorless cover with an embossed logo reflects the idea of REI's commitment to preserving natural resources. Class

IDENTIT Y 2

Instructor

TODD HEDGPE TH

Category

PRINT

Client

REI


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FO RY S S OYF STTI E DM E EXPERIENCE R E IUIRD EHNOTUI T

ITDYEPNET I3T Y 2

I n s tIrnuscttrourc At oRrI ETLO GD RD EHYE D G P E T H

C a t e g o r yCPaRtIeNgTo r y

PRINT

Client

MO CAl Bi e PA n t PREERI


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REI IDENTIT Y SYSTEM

IDENTIT Y 2

Instructor

TODD HEDGPE TH

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PRINT

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REI


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EU I IRD H EN TS YO SF Y STTI D EE M EXPERIENCE FRO O TUIR

I DYEPNET3I T Y 2 T

I n s t Ir nu scttrour cAt oRrI ETLOGDRDEHY E D G P E T H

C a t e g o r y CPaRtI eNgTo r y

PRINT

Client

n t PREERI M OCAlBi ePA


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REI IDENTIT Y SYSTEM

IDENTIT Y 2

Instructor

TODD HEDGPE TH

Category

PRINT

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REI


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REI IDENTIT Y SYSTEM

IDENTIT Y 2

Instructor

TODD HEDGPE TH

Category

PRINT

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REI


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REI IDENTIT Y SYSTEM

IDENTIT Y 2

Instructor

TODD HEDGPE TH

Category

PRINT

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REI


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EEVVEELLII NNAA PPHHEEM MIIST STEER R


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BOOK DESIGN

N0 8 / / I N A W E O F

Florence

the “city in details”

book was inspired by my trip to Florence, Italy. The city is full of treasures. While being in awe of famous pieces of art, I also concentrated on details found around there. I thought, "Maybe Leonardo touched this door handle, and this street light helped Dante to see his way." The result is— a big collection of city details and a book about Florence. It is a great manual for travelers and for those who want to see the city in different perspectives. In addition to black and white imagery, I used specific colors reminiscent of Florence: the blue of its sky and the orange of the its roofs.

Class

T YPOGRAPHY 4

Instructor

LIAN NG

Category

PRINT

Client

F O O T P R I N T T R AV E L


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BOOK DESIGN

T YPOGRAPHY 4

Instructor

LIAN NG

Category

PRINT

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F O O T P R I N T T R AV E L


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BOOK DESIGN

T YPOGRAPHY 4

Instructor

LIAN NG

Category

PRINT

Client

F O O T P R I N T T R AV E L


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Class

95

BOOK DESIGN

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


96

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BOOK DESIGN

Ponte DA VERRAZZANO

Ponte S. NICCOLO

Ponte ALLE GRAZIE

Ponte VECCHIO Ponte S. TRINITA Ponte ALLA CARRAIA Ponte A. VESPUCCI

Ponte DELLA VITTORIA

Class

T YPOGRAPHY 4

Instructor

LIAN NG

Category

PRINT

Client

F O O T P R I N T T R AV E L


98

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99

BOOK DESIGN

T YPOGRAPHY 4

Instructor

LIAN NG

Category

PRINT

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F O O T P R I N T T R AV E L


100

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BOOK DESIGN

Class T YPOGR APHY 4

Instructor

LIAN NG

Category

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102

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EEVVEE LLII N NA A PPH HEEM M IIST ST E R


Project

10 3

R E B R A N D I N G S U S TA I N A B L E C O M PA N Y

N0 9 / / I N A W E O F

kenaf

is a small, innovative company that works with U.S. farmers to grow an annual row crop called kenaf. It uses the kenaf as raw material instead of trees to manufacture pulp and paper. While playing with company's initials I tried to create a logo that would reflect the unique and innovative qualities of the company. The new logo creation was displayed through stationery and a brochure. v ision pa pe r

Class

GR APHIC DESIGN 2

Instructor

L A U R A M I LT O N

Category

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Client

V I S I O N PA P E R


104

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Project

10 5

R E B R A N D I N G S U S TA I N A B L E C O M PA N Y

VISIONPAPER

Class

GR APHIC DESIGN 2

Instructor

L A U R A M I LT O N

Category

PRINT

Client

V I S I O N PA P E R


106

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10 7

R E B R A N D I N G S U S TA I N A B L E C O M PA N Y

VISIONPAPER visionpaper.com PO Box 20399 Albuquerque New Mexico 87154

505.294.0293 tel 505.294.0202 fax info@visionpaper.com visionpaper.com PO Box 20399, Albuquerque, NM 87154

VISIONPAPER

The leading producer of kenaf based nonmood paper

BRANDON DAVIS Sales and Marketing 505.294.0293 tel 505.294.0202 fax bdavis@visionpaper.com

VISIONPAPER PO Box 20399 Albuquerque New Mexico 87154

Class

GR APHIC DESIGN 2

Instructor

L A U R A M I LT O N

Category

PRINT

Client

V I S I O N PA P E R


108

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R E B R A N D I N G S U S TA I N A B L E C O M PA N Y

GR APHIC DESIGN 2

Instructor

L A U R A M I LT O N

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V I S I O N PA P E R


110

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1100

1111

E V E LI N A P H E M I ST E R


Project

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R EB GO SU I NEAXBPLEERCI E ON MCPA FO UR R AHNODUI N RS F STTA IDE E NY

G RP AEP H3 I C D E S I G N 2 TY

I n s t r u Ic nt os rt rAuRc ItEoLr

LA R A M I LT O N G RU EY

C a t eCg ao rt ey gPo Rr yI NPTR I N T

CCl li ieennt t VMI SOI O N AB

PA PA P PE ER R


112

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T Y P O G R A P H Y E X P L O R AT I O N

N0 10 / / I N A W E O F

typography

of redesigning the book by Robin Williams “The Mac is Not a Typewriter,” we learned essential typographic rules. For my book I chose the concept of “typework” in association with clockwork. Both require a kind of deep knowledge and attention to detail. Just as the clockmaker follows constructions rules, the designer follows rules of typography to create a precise composition. by following the task

Class

TYPE 2

Instructor

SAMI SA AUD

Category

PRINT

Client

PE ACHPIT PRESS


114

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115

Class

TYPE 2

Instructor

SAMI SA AUD

Category

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PE ACHPIT PRESS


116

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117

T Y P O G R A P H Y E X P L O R AT I O N

TYPE 2

Instructor

SAMI SA AUD

Category

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Client

PE ACHPIT PRESS


118

TYPE W ORKS

Project

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SERIF AND SANS SERIF FONTS

HOUR 12

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T Y P O G R A P H Y E X P L O R AT I O N

TYPE 2

Instructor

SAMI SA AUD

Category

PRINT

Client

PE ACHPIT PRESS


120

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EEVVEE LLII N NA A PPH HEEM M IIST ST E R


Project

121

TEA EXHIBITION

N0 11 / / I N A W E O F

tea

is an annual tea festival held in Santa Cruz. I tried to find the way to represent tea by coming up with the idea of tea painting. All illustrations for the project were painted using different types of tea and then the color was manipulated in Photoshop. To illustrate China, I used green tea, India was painted using black tea, and South America was painted by yerba mate.

t he way of te a

Class

GR APHIC DESIGN 3

Instructor

NICOLE FLORES

Category

PRINT

Client

T H E WAY O F T E A


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0 01 1

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1 10 0

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F TO EA U RE X HH O IUBRI TSI O ON F TIDE EXPERIENCE

G TY RP AEP H3I C D E S I G N 3

I n s t r uI nc ts ot r uAcRt oI Er LNGI CROELYE

FLORES

C a tCe ag toergyo Pr yR IPNRTI N T

C l iCe nl ite TnHt EMWAY O A B OPA FP TEA R


124

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Class

125

TEA EXHIBITION

GR APHIC DESIGN 3

Instructor

NICOLE FLORES

Category

PRINT

Client

T H E WAY O F T E A


126

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TEA EXHIBITION

GR APHIC DESIGN 3

Instructor

NICOLE FLORES

Category

PRINT

Client

T H E WAY O F T E A


128

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LOGO DESIGN

N0 12 / / I N A W E O F

identity

for Vision Paper, REI, and U2, shown below, were educational projects at the Academy of Art University, San Francisco. The Digital Village, Kumin Consulting, and Bodega Bay were my freelance clients. The last logos are three variations for Tenderloin Community Benefit District. They were also designed at the school. t he logos

Clients:

V I S I O N PA P E R , R E I , M E R C U R Y R E C O R D S , D I G I TA L V I L L A G E , C U M I N C O N S U LT I N G , B O D E G A B AY, T E N D E R L O I N & N O R T H O F M A R K E T D I S T R I C T,


130

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VISIONPAPER

LIVE

Project

LO G O D E S I G N

E V E LI N A P H E M I ST E R


Project

131

FOUR HOURS OF TIDE EXPERIENCE

VISIONPAPER

TOUR / LIVE

Class

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


132

T

RUMIANT V

B

O

Project

LO G O D E S I G N

Y

2012

1812

R

SE

PO

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A DE GA B

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FOUR HOURS OF TIDE EXPERIENCE

T

RUMIANT V

B

O

Class

TYPE 3

Instructor

ARIEL GREY

Y

2012

1812

R

SE

PO

Project

A DE GA B

Category

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NORTH OF N&

ITY

BENEFIT

DI

ST

M

UN

RIC

COM

T

RKET

TENDE

OI

MA

RL

Portfolio of

NOM/TL CBD

ORT & N H F

NDERLO

I

O

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MARKET

CBD

Project

LO G O D E S I G N

E V E LI N A P H E M I ST E R


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FOUR HOURS OF TIDE EXPERIENCE

& NORTH O F

ITY

BENEFIT

DI

ST

M

UN

RIC

COM

T

RKET

TENDE

N OI

MA

RL

Project

NOM/TL CBD

ORT & N H F

NDERLO

I

O

N

TE

MARKET

CBD

Class

TYPE 3

Instructor

ARIEL GREY

Category

PRINT

Client

M O A B PA P E R


136

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T H A N KS

I N AW E O F

all who helped

of the amazing teachers I had in the Academy: Roland Young, Matthew Wakeman, Eszter Clark, Nicole Flores, Cheri Gray, Todd Hedgpeth, Sami Saaud, Laura Milton, Carolina de Bartolo, Michael Kilgore, Amy Broadbent, Lian Ng, Ariel Grey, Scott Rankin, Scot Crisp, and Mary Scott. I am very thankful to all my classmates, to the Academy of Art University, and to America.

i a m i n aw e


138

Copyright Š Evelina Phemister 2012 All rights reserved. ellephemister@gmail.com 650-703-5018 2011 Parrott Dr. #1 San Mateo, CA 94402 www.ellephemister.com No portion of this book may be used or reproduced without the expressed permission of Evelina Phemister Course: Senior Portfolio Instructor: Mary Scott Photography: Evelina Phemister Printing and binding: www.blurb.com Font: Adobe Garamond, Berthold Akzidenz Grotesk Text Stock: Mohawk Superfine Software: Adobe Creative Suite 6 Academy of Art University School of Graphic Design 79 New Montgomery Street San Francisco, CA 94105

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