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PAR ABOLIC UNIVERS Typographic Rules in Space Trajectories


PAR ABOLIC UNIVERS


PAR ABOLIC UNIVERS Typographic Rules in Space Trajectories

ELLEN WON G


Copyright Š 2013 by Ellen Wong

First Edition 6 5 4 3 2 1

All rights reser ved. No par t of this book may be reproduced in any form or by any means without permission from the publisher (or in the case of photocopying in Canada, without a licence from Access Copyright, the Canadian Copyright Licensing Agency). Critics are welcome, of course, to quote brief passages by way of criticism and review.

C

PO Box 22942

San Jose, CA 95121

Curve Press

USA


for my family, friends, & colleagues who have helped me to find my way


CONTENTS

Chapter 1: Apostrophe & Quotation Marks

Chapter 2: Dashes

14

Chapter 3 : Paragraphs

Chapter 4 : Leading

20

26

Chapter 5: Kerning & Tracking

32

08


Chapter 1: APOSTROPHE & QUOTATION MARKS


apostrophe

APOSTROPHE & QUOTATION MARKS Apostrophes and quotation marks are also known as curly or smart quotes.

PA R ABOLI C UN IV ERS

A P OS T RO PH E & QUOTAT ION M A RKS

double right quotation mark


single left quotation mark

double left quotation mark

“ ‘


hanging quotes

non-hanging quotations

PA R ABOLI C UN IV ERS

H A NGING QUOT ES


HANGING QUOTES Quotation marks carve out chunks of white space from the edge of the text. The proper use of hanging quotes makes a clean edge by pushing the marks into the margin.


Chapter 2: DASHES


hyphen

em dash

PA R ABOLI C UN IV ERS

DASH ES


en dash

DASHES An em dash is one em wide—the width of the point size of the typeface. An en dash is half the width of an em.


PA R ABOLI C UN IV ERS

EM, EN, & H Y PH EN USAG E


---------

−−−−−−−−

———————

HYPHEN

EN DASH

EM DASH

Connects linked words and

Connects numbers. It means

Expresses strong

phrases; also breaks words

“up to and including.” No

grammatical breaks.

at the ends of lines.

spaces are used around it.

No spaces are used around em dashes.


Chapter 3: PARAGRAPHS


ALIGNMENT Each mode of alignment carries unique formal qualities, cultural associations, and aesthetics risks.

justified

flush right

PA R ABOLI C UN IV ERS

A LIGNM EN T


centered

flush left


outdent

PA R ABOLI C UN IV ERS

PA R AGR A PH M A RKS


indent

MARKING PARAGRAPHS Paragraphs are typically indicated by an indent, outdent, line break, or symbol.


Chapter 4: LEADING


leading at 120%

LEADING The distance from the baseline of one line of type to another is called leading or line spacing. The default setting in most layout and imaging software is 120% of the type size. Thus 10 pt type is set with 12 pts of leading.

PA R ABOLI C UN IV ERS

L E A D ING


leading


VARIATION IN LEADING Reducing the standard distance of leading creates a denser typographic color, while risking collisions between ascenders and descenders. On the other hand, as leading increases, lines of type become independent graphic elements rather than parts of an overall visual shape and texture.

7/8.4 pt Univers Roman

7/6 pt Univers Roman

PA R ABOLI C UN IV ERS

VA RI AT ION IN L E A D ING


7/10 pt Univers Roman


Chapter 5: KERNING & TRACKING


kerning

PA R ABOLI C UN IV ERS

K ERNING


KERNING Kerning is an adjustment of the space between two letters.


TRACKING Adjusting the overall spacing of a group of letters is called tracking or letterspacing. By expanding the tracking across a word, line, or entire block of text, the designer can create a more airy, open field. Negative tracking, rarely desirable in text sizes, can be used sparingly to help bring up a short line of text.

expanded tracking

PA R ABOLI C UN IV ERS

T R AC K ING


normal tracking

negative tracking


Information in this book can be at tributed to the sources listed. Lupton, Ellen. Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students. New York: Princeton Architectural, 2004. Print. Peter, Yves. “Styles, Weights, Widths - It ’s All in the (Type) Family | The FontFeed.” The Font Feed. N.p., 4 Feb. 2009. Web. 10 Apr. 2013. Pohlen, Joep. Let ter Fountain : (on Printing Types). Köln : Taschen, 2011. Print.


This book was designed by Ellen Wong. It was edited, set into type, and printed in San Jose. The book was bound by Chum’s Design & Print in San Francisco, CA. The book title was inspired by Graphic Designer Eric Dosier. The tex t face is Univers, designed by Adrian Frutiger and originally issued by Linotype Foundr y. The paper used in this book is Moab Lasal Photo Mat te 235. It is of archival quality and acid-free.


Parabolic Univers  

AAU//Typography 2//School project. Typography rules in concept of space trajectories.