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Ellen Shiu

Portfolio

User Interfa Graphic De Branding

2018-2019 works 2018-2019 works


Ellen Shiu / Portfolio

Tour Taipei

User Interface / App Design Concept

Instead of constantly going to the same tourist spots, many of my foriegn friends wants to explore every district in Taipei thoroughly. My aim is to Create a userfriendly t o u r a p p w h i c h high lights o r i g i n a l local features and provides easy access to hidden tourist attractions in Taipei city.


User Interface Design / Brand Event / Product Design / Marketing / Illustration


Ellen Shiu / Portfolio

The Challenge Every district in Taipei has its own subculture and tourist attractions. Tour Taipei provides a complete guide to the capital of Taiwan, focusing not only on iconic landmarks but also hidden gems in the city.


User Interface Design / Brand Event / Product Design / Marketing / Illustration

Main colors

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Log in

Search

Explore

Allow users to create their personal records and favourites.

Allow users to discover the newest attractions, restaurants and activities.

Feature the latest schedule updates based on tour type, with each tour’s unique features and food choices.

Reflection This is a complicated yet practical problem and I chose to refine my scope to a manageable level. I gained value insights on about how people plan a journey.


Ellen Shiu / Portfolio

Fridge Buddy

User Interface / App Design Concept

As a busy designer, I would drop by the supermarket after work for grocery shopping, but I would have a hard time keeping track of what is in my fridge. I want to create an game-like application to simplify the tedious task of managing your fridge. Fridge Buddy Keep track of items in your fridge and warns you when they’re about to explode(expire) in your fridge!


User Interface Design / Brand Event / Product Design / Marketing / Illustration


Ellen Shiu / Portfolio

The Challenge 1. Identify logic flows for the complicated consumption patterns. 2. Classify the profolic list of consumer products.


User Interface Design / Brand Event / Product Design / Marketing / Illustration

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Select

Edit

Have Fun

How many layers does your fridge have? This can still be edited afterwards.

Add ingredients and put them in the shopping cart when it needs supply.

Keep track of your fridge anywhere, anytime!

Reflection 1. Too ambitious in settings an appropriate range of funtions. 2. Fail to combine alternative techniques such as speech notes and QR code scanning to make the application more convenient.


Ellen Shiu / Portfolio

Exhibition Design for

Golden Pin Design Award Established in 1981, Taiwan’s Golden Pin Design Award is the most influential design award in Taiwan. The key visual for 2018 was inspired by the concept of “Convergence”. Light beams were used as a metaphor for the converging of artists from different countries and cultures. One unique feature of the opening ceremony was a motion-sensing wall panel that allowed people to play and interact with animated light beams which gained enormous popularity.


User Interface Design / Brand Event / Product Design / Marketing / Illustration


Ellen Shiu / Portfolio


User Interface Design / Brand Event / Product Design / Marketing / Illustration

To introduce the concept of convergence, our team constructed a pillar in the center of the exhibition floor with threads projecting out to the exhibition rooms. The intention was to break the visual limitations of the ceiling and the walls, and draw attention to the trophy in the center.


Ellen Shiu / Portfolio

Adidas Originals

Adicolor Touring Event Adidas Oringinals branding campaign launched by our agency, we constructed four small huts in four distinctive colors decorated in different motif relating to the trefoil Adidas logo.I proposed the initial concept,details and was in charge of drawing one of the huts. The main goal is to attract people to take photos with the huts for a photography hashtag campaign, which proved to be a great success.


User Interface Design / Brand Event / Product Design / Marketing / Illustration


Ellen Shiu / Portfolio

The Challenge 1. Communicating a consistent rationale for my proposal during meetings. 2. Identifying our target market and realising their interests. 3. Adapting to new 3d software.


User Interface Design / Brand Event / Product Design / Marketing / Illustration


Ellen Shiu / Portfolio

Product Design for

2018 Creative Expo The Creative Expo showcased some of the top design and branding companies in Taiwan. An Everything participated in this Expo and titled its annual exhibition “Live to Tell.” Three concept products were launched on this exhibition and I was part of the team responsible for the project “We: Round About”. “RoundAbout” was an occasion Lazy Susan rotating tray with four removable serving platters and a center utensil stand. Combining the concept of the Western cake stand and the traditional Eastern dumb waiter, we intended to combine both aesthetic features into the product to refine the experience of dining.


User Interface Design / Brand Event / Product Design / Marketing / Illustration


Ellen Shiu / Portfolio

The Challenge 1. The vaguely defined concept of “We� in relation to the development of the product. 2. Limited funding led to less ideal material. 3. Unable to clearly address the target audience.


User Interface Design / Brand Event / Product Design / Marketing / Illustration


Ellen Shiu / Portfolio

Lemon Market Concept A lemon is usually identified as a product that is found to be defective after it has been bought. We took the concept and turned it into a positive meaning: Lemon Market sells high quality design products with minor defects, such as a mere scratch on the back, misprinted patterns, or a missing packaging.


User Interface Design / Brand Event / Product Design / Marketing / Illustration


Ellen Shiu / Portfolio

Early Moodboard & Sketches The process of creating a moodboard allows me to present the KV through a various media, including drawing, photo shooting and dissecting a real lemon.


User Interface Design / Brand Event / Product Design / Marketing / Illustration

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Final KeyVisual Through placing a band-aid on the lemon, I attempt to convey the imperfect condition of the products. I was also responsible for the Facebook event page, including photo shooting advertisements for the sponsors.


Ellen Shiu / Portfolio

Lemon Market Event page

Advertising My responsibilities also included copywriting and sending invitations to the event participants.The biggest challenge was to promote the remote location for the event. In addition to an audiovisual instruction on our Facebook. A gigantic lemon was placed in the courtyard to attract customers.


User Interface Design / Brand Event / Product Design / Marketing / Illustration

The crowd at the opening party of Lemon Market.

Advertisment for the brands.

Results Lemon Market was a very successful event, With over 1500 people interested on the Facebook event page. Almost 85% of lemon products were sold out.


Ellen Shiu / Portfolio

Oh! My Fair Lady Concept We want to create a platform where self-identified female artists are provided with an opportunity to showcase their work and to build up rapport with local residents. Featuring a wide variety of artists, from traditional painters to metal craftsmen, the event proved to be a very successful marketing campaign.


User Interface Design / Brand Event / Product Design / Marketing / Illustration

Concept


Ellen Shiu / Portfolio

Early Moodboard & Sketches The tone of the intended environment for the theme (young girls in various styles) are presented on this moodboard.


User Interface Design / Brand Event / Product Design / Marketing / Illustration

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Final KeyVisual I created a theme of diversity for women in terms of style and personality which was presented by four different female figures. My work Includes posters, short clips for the Facebook event page and e-invites.


Ellen Shiu / Portfolio

Oh! My Fair Lady event space.

Advertising My responsibilities included Initiating contacts with the artists and the subsequent media exposures.


User Interface Design / Brand Event / Product Design / Marketing / Illustration

Participants at the activity.

Results With over 30 female artists attending and 1000 people interested on the Facebook event page, Oh! My Fair Lady has prooved to be a very successful event. Oh! My Fair Lady Event page


Ellen Shiu / Portfolio


User Interface Design / Brand Event / Product Design / Marketing / Illustration

The Shirt Project Inspired by a favorite pop singer, I adopted the theme of drawing people in shirts with different patterns on different color palettes. Based on an online survey, I drew inspirations from the photos of shirts people sent me through Instagram and made them into a zine. The idea was to present life through various fashion choices.


Ellen Shiu / Portfolio


Ellen Shiu / Portfolio


User Interface Design / Brand Event / Product Design / Marketing / Illustration

Good Night, Nanako! After interviewing some of my friends about their thoughts and feelings before bedtime late at night, I decided to publish a comic story about Nanako, a little girl receptive to people’s negative emotions. It was made with a vintage printing technique, the silk screen printing, and It has received positive feedbacks with demands for reprints.


Ellen Shiu / Portfolio

Illustration Works Some of my illustration works published and promoted at several art book fairs in Taiwan.


User Interface Design / Brand Event / Product Design / Marketing / Illustration


Ellen Shiu / Portfolio


Ellen Shiu / Portfolio


User Interface Design / Brand Event / Product Design / Marketing / Illustration


Ellen Shiu / Portfolio


User Interface Design / Brand Event / Product Design / Marketing / Illustration


Profile for Ellen Shiu

Ellen Shiu Portfolio  

Ellen Shiu Portfolio  

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