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PRYDE 15 GUIDELINES

PRYDE XV CORPORATE IDENTITY GUIDELINES 2012


PRYDE 15 GUIDELINES


PRYDE 15 GUIDELINES

BACKGROUND INFORMATION


PRYDE 15 GUIDELINES


PRYDE 15 GUIDELINES

HOW PRYDE 15 CAME ABOUT. I wanted my name to represent me & my views on society. Based off my zodiac sign Leo, we are very prideful and always have to be the center of attention. We never change who we are or how we act at the request of others. When I relate this to society, people change themselves to fit in at the request of others. Everybody is always trying to fit into society’s standards. Pryde 15’s purpose is to promote the idea of being comfortable with who you are and how you think as a person. The brand is about being bold and not caring what others think of you. You

should love and respect yourself and not change who you are at the request of others.

STRATERGY DESCRIPTION \\Fashion Apparel

AUDIENCE ASSESSMENT Pryde 15 is targeted at the younger generation, between the ages of 18 to the mid or late 20s. At this age group, you are still learning about yourself and still trying to find your place within society. You are learning what you are good at and what your lows are. Pryde 15 is here to remind you that it’s okay to be who you are and that you shouldn’t change for anybody.

\\Packaged goods \\Beverages - health drinks \\Lounge/Restaurant


PRYDE 15 GUIDELINES

SKETCH OUT PRYDE. In order to feel comfortable with what you’re doing, always have a guideline of what you would like to design.


PRYDE 15 GUIDELINES


PRYDE 15 GUIDELINES


PRYDE 15 GUIDELINES

LOGO USAGE


PRYDE 15 GUIDELINES

LOGO USAGE

DON’T

DO.

HERE ARE SOME SAMPLES OF WHAT NOT TO DO WITH PRYDE 15’s LOGO.

Never try & make your own numbers without having a guide. Don’t try & bold the word “Pryde,” hoping it would look better. Chances are it will just look as bad as the other one.

Never get too excited with strokes. Sometimes it will just end up covering the fill color and look a little too over powering.

Never leave out some of the design elements within the logo. As you can see, it’s boring to look at.

Pay attention to the little things. Never let the tail of the letter “R” and the serifs in the letter “D” show. Those two details should always be behind the flag.

Never replace the customized “15” with just normal numbers. It will just end up looking bad and not thought through.

NOTE: Allowed to use this smple as

long as the main logo is somewhere on the product.


PRYDE 15 GUIDELINES

LOGO USAGE

PLEASE

DO.

Using majority of the graphic elements in the logo without it looking too busy. A stroke may be used in order to make certain elements pop out.

To make the logo stand out more, you can put an under lying color underneath the main text.

1

2


PRYDE 15 GUIDELINES

LOGO USAGE

CHARACTER

MARK

THE LION. This is the company’s character mark. Lions always walk with their head high and are also known to be the king of the jungle. Lion’s are known to show rulership and courage. Pryde 15 is all about not being scared to show who you are. You have courage to stand up for yourself and not change your ways.


PRYDE 15 GUIDELINES

TYPOGRAPHY & COLOR USE


PRYDE 15 GUIDELINES

TYPOGRAPHY & COLOR USE

SERIFA STD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\|]}{[ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\|]}{[ ABCDEFGHIJKLMNOPQRSTU V WXYZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\| ]}{[ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\|]}{[ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\|]}{[ tABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\|]}{[

T Y P E FA M I L I E S 65 75 56 55 46 45

BOLD BL ACK I TA L I C ROM A N L I G H T I TA L I C LIGHT


PRYDE 15 GUIDELINES

TYPOGRAPHY & COLOR USE

AVENIR LT STD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\|]}{[ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\|]}{[ TYPE FAMILIES 95 BLACK 85 HEAV Y OBLIQUE 85 HEAV Y 65 MEDIUM 55 OBLIQUE 55 ROMAN 45 BOOK

ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuv wxyz 01234567890;:’”,<.>/?\|]}{[ ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\|]}{[ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\|]}{ ABCDEFGHIJKLMNOPQRSTUV WX YZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\|]}{ ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 01234567890;:’”,<.>/?\|]}{


PRYDE 15 GUIDELINES

TYPOGRAPHY & COLOR USE

PANTONE PANTONE PANTONE PANTONE

2395 2395 2415 2425

PANTONE 120 PANTONE 121 PANTONE 122 PANTONE 123

PANTONE PANTONE PANTONE PANTONE

PURPLE 253 254 255

PANTONE 124 PANTONE 125 PANTONE 126

PANTONE PANTONE PANTONE PANTONE

259 260 261 262

PANTONE 1235 PANTONE 1245 PANTONE 1255 PANTONE 1265

PANTONE 2603

PANTONE 434 PANTONE 435 PANTONE 436 PANTONE 420 PANTONE 421 PANTONE 422 PANTONE 427 PANTONE 428 PANTONE 429 PANTONE 423 PANTONE 424 PANTONE 430 PANTONE 431 PANTONE 425


PRYDE 15 GUIDELINES

STATIONARY SAMPLES


PRYDE 15 GUIDELINES

STATIONARY SAMPLES

 info@pryde15.com

1-(880)-432-9684 49843 Pride Lane San Jose, CA 98321 www.pryde15.com

49843 Pride Lane San Jose, CA 98321

Ellen Lara CEO/Designer

 elara@pryde15.com

(743)-266-9598


PRYDE 15 GUIDELINES

STATIONARY SAMPLES

49843 Pride Lane San Jose, CA 98321

Ellen Lara CEO/Designer  elara@pryde15.com

(743)-266-9598


PRYDE 15 GUIDELINES

STATIONARY SAMPLES


PRYDE 15 GUIDELINES

STATIONARY SAMPLES

PR IC E TAG SAMPLES


PRYDE 15 GUIDELINES


PRYDE 15 GUIDELINES

IDENTITY ELEMENTS AND SOME


PRYDE 15 GUIDELINES

FASHION

YOU WEAR THE

CLOTHES,


PRYDE 15 GUIDELINES

FASHION

LET THE DON’T CLOTHES

WEAR YOU.


PRYDE 15 GUIDELINES

FASHION: FLOOR& WINDOW GRAPHICS


PRYDE 15 GUIDELINES

FASHION: WOMEN & MEN BAGS


PRYDE 15 GUIDELINES

IDENTITY BRANCHES

WALL DESIGN IN LOUNGE

PACKAGED GOODS

ENERGY DRINKS

With the logo & character mark on it, it gives the energy drink a very edgy look to it. The only downfall of this..is that it isn’t legible to read.


PRYDE 15 GUIDELINES

END.

pryde 15  

corporate ID

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