National Park Branding

Taman Nasional Indonesia

Graphic Standard Manual

I. Logo philosophy II. Logo . Master Brand . Sub Brand

Table of Contents

III. Usage And Guidelines . Logo Reversal . Size Requirements . Incorrect Usage . Font Usage . Color Pallette

IV. Stationary V. Applications

This Graphic Standard Manual contains the Master Brand and, Sub Brand of the National Park. Taman Nasional Indonesia is a Master Brand of a total of 13 other National Park.

Logo Philosophy

The Philosophy that is based on the Master Brand Logo is to Combine the aspects of the sub brand logo to create a singular logo the leaves and, coral that is represnted in the logo is the base background of the Sub Brands logo.

The Sub Brands logo aims to showcase the iconic animal that live in the national park to do this I created a indentation in the leaf or coral that represent the silhouette of the animal that exist in the National Park

The leaves or the coral that is used as the background of the logo represent the plants that is living in their habitat.

The reason as to why the logo used gradient instead of solid color since the gradient in this case represent the colourful habitat in the National Park.

The main font that is used is Gill Sans Bold. Gill Sans is able to be used in many different National Park Logo this allows us to ensure a similar aspect that is seen in the logo to make sure that there is a similarity between each logo because it is included in the same group

Logo

Taman Nasional Bali

Master Brand & Sub Brand

Taman Nasional Indonesia

Taman Nasional Way Kambas

Taman Nasional Ujung Kulon

Taman Nasional Bunaken

Taman Nasional Wakatobi

Taman Nasional Kayang Mentarang

Taman Nasional Bukit Barisan Selatan

Taman Nasional Kepulauan Seribu

Taman Nasional Lorentz

Taman Nasional Bentung Kerihun

Taman Nasional Komodo

Taman Nasional Gunung Leuser Taman Nasional Kerinci Serbat

Taman Nasional Indonesia

Usage & Guidelines

Taman Nasional Indonesia

With Black Background

With Contrasting Background

Logo Reversal

Taman Nasional Indonesia

With White Background

Taman Nasional Indonesia

Conversion Black to White

With Black Background With Contrasting Background Taman Nasional Kepulauan Seribu Taman Nasional Kepulauan Seribu

With White Background Conversion to Black And White Taman Nasional Kepulauan Seribu Taman Nasional Kepulauan Seribu

With White Background With Contrasting Background Taman Nasional Kerinci Serbat Taman Nasional Kerinci Serbat

Conversion to Black And White With Black Background Taman Nasional Kerinci Serbat Taman Nasional Kerinci Serbat

Taman Nasional Wakatobi

Conversion to Black and White Taman Nasional Wakatobi

With Black Background

Taman Nasional Wakatobi

With Contrasting Background Taman Nasional Wakatobi

With White Background

Taman Nasional Bunaken

Conversion to Black and White Taman Nasional Bunaken

With Contrasting Background Taman Nasional Bunaken

With White Background

Taman Nasional Bunaken

With Black Background

Taman Nasional Way Kambas

Conversion to Black and White

Taman Nasional Way Kambas

With Contrasting Background

Taman Nasional Way Kambas

With Black Background

Taman Nasional Way Kambas

With White Background

Taman Nasional Ujung Kulon

With Contrasting Background

Taman Nasional Ujung Kulon

With White Background

Taman Nasional Ujung Kulon

With Black Background

Taman Nasional Ujung Kulon

Conversion to Black and White

Taman Nasional Lorentz

With White Background

Taman Nasional Lorentz

Conversion to Black and White

Taman Nasional Lorentz

With Contrasting Background

Taman Nasional Lorentz

With Black Background

Taman Nasional Kayang Mentarang

With White Background

Taman Nasional Kayang Mentarang

With Black Background

Taman Nasional Kayang Mentarang

With Contrasting Background

Taman Nasional Kayang Mentarang

Conversion to Black and White

Taman Nasional Bali

Conversion to Black and White

Taman Nasional Bali

With Contrasting Background

Taman Nasional Bali

With Black Background

Taman Nasional Bali

With White Background

Taman Nasional Bentung Kerihun

With Black Background

Taman Nasional Bentung Kerihun

With White Background

Taman Nasional Bentung Kerihun

With Contrasting Background

Taman Nasional Bentung Kerihun

Conversion to Black and White

Taman Nasional Gunung Leuser

With Black Background Taman Nasional Gunung Leuser

With White Background

Taman Nasional Gunung Leuser

With Contrasting Background

Taman Nasional Gunung Leuser

With White Background

Taman Nasional Bukit Barisan Selatan

With White Background

Taman Nasional Bukit Barisan Selatan

With Black Background

Taman Nasional Bukit Barisan Selatan

With Contrasting Background

Taman Nasional Bukit Barisan Selatan

Conversion to Black and White

With Black Background

With Contrasting Background Taman Nasional Komodo

Taman Nasional Komodo

With White Background Taman Nasional Komodo

Conversion to Black and White Taman Nasional Komodo

Minimum Space Requirement

Taman Nasional Indonesia

Usage & Guidelines

Ensure there is a sufficient blank space surrounding all logos at all times. The logo have a minimum required amount of surrounding blank space that must be observed in all applications. Any elements, including page edges, should not encroach upon the minimum space.

Minimum Size

Size Requirements

An absolute minimum size has been established for the logo to ensure legibility in print applications.

Minimum height of printed logo : 3.11 cm Taman Nasional Indonesia

Minimum width of printed logo : 2.67cm

Minimum On-screen Size An absolute minimum size has been established for the logo to ensure legibility in on-screen applications.

Taman Nasional Indonesia

Minimum height of on-screen logo = 75.6 pixels Minimum width of on-screen logo = 88.9 pixels

Fixed Proportion To accurately reproduce the Identity, the logo and brandmark must be scaled and placed in relation to each other exactly as shown here.

To determine the proportion use below formula H= Height of the font W= Width of the font Taman Nasional Indonesia

Height of the logo= H x 9 Width of the logo= W x 1.8

Usage & Guidelines Incorrect Usage

Taman Nasional Indonesia

Taman Nasional Indonesia

Do not Scale The Logo Hold down the shift key as you drag a corner of the logo to resize it with your mouse. When using an image properties dialogue box to resize the logo, ensure the horizontal and vertical scale percentage values are the same and “maintain aspect ratio� is enabled

Do not Reposition The Logo Elements Repositioning any element of the logo to suit a specific application is not permitted. The logo must appear unmodified in all materials.

Do not Distort The Logo Distorting the elements of the logo is prohibited. Scaling the element will make the logo lose the overall brand identity.

Taman Nasional Indonesia

Taman Nasional Indonesia

Do Not Change The Gradient

Do not Substitute The Font

Changing the color of the gradient as well as its position is prohibitied. The color of each logo gradient is already suited to the key points of each National Park.

Changing color of the gradient will therefore change the characteristic of the Park that is represented in the logo.

Change The font of the logo is prohibited. It will change the look of the overall logo resulting in the loss of the brand’s identity.

Taman Nasional Indonesia

Primary Typography

Usage & Guidelines Font Usage

Gill Sans Bold is the typeface that is for use in all application Signage and, stationary materials, and publications. Usage of different font weights in the Gill Sans font family is encouraged.

Gill Sans Bold ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefg hijklmnopqrstuvwx yz 012345678 9

Secondary Typography Avenir Black is the Secondary typeface for use in all applications, signage, stationary materials, and, publication if Gill Sans Bold is not available. The user can substitute Gill Sans Bold with Avenir Black as the typeface

Avenir Black ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefg hijklmnopqrstu vwxyz 012345678 9

Usage & Guidelines Color Pallete

Blue

Taman Nasional Indonesia

Green

Dark Green

Blue (Pantone 7699 C)

Dark Green (Pantone 7874 C)

Green (Pantone 7730 c)

CMYK for 4 colour printing

CMYK for 4 colour printing

CMYK for 4 colour printing

C: 83% M: 54% Y: 35% K: 12%

C: 91% M: 40% Y: 79% K: 37%

C: 73% M: 21% Y: 77% K: 5%

RGB for screen application

RGB for screen application

RGB for screen application

R: 53 G: 100 B: 125

R: 0 G: 86 B: 63

R: 75 G: 148 B: 97

RGB color for web application #35647D

RGB color for web application #00563F

RGB color for web application #4B9461

Taman Nasional Kerinci Serbat

Teal

Dark Green

Green

Green (Pantone P 147-6U)

Teal (Pantone 7477 C)

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

RGB for screen application

C: 69% M: 0% Y: 79% K: 38%

R: 45 G: 128 B: 172

C: 87% M: 60% Y: 48% K: 32%

R: 38 G: 75 B: 89

RGB color for web application #2D8048

Dark Green (Pantone 627C) CMYK for 4 colour printing

RGB for screen application

C: 84% M: 55% Y: 70% K: 64%

R:18 G: 49 B: 42 RGB color for web application #12312A

RGB color for web application #264B59

Taman Nasional Komodo

Teal

Dark Green

Light Green

Light Green (Pantone 7741 C )

Teal (Pantone 7699 C)

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

RGB for screen application

C: 78% M: 25% Y: 100% K: 10%

R: 70 G: 97 B: 173

C: 69% M: 37% Y: 27%

R: 59 G: 96 B: 113

RGB color for web application #4661AD

Dark Green (Pantone 5535 P ) CMYK for 4 colour printing

RGB for screen application

C: 81% M: 56% Y: 70% K: 65%

R: 65 G: 135 B: 62 RGB color for web application #41873E

K: 38%

RGB color for web application #4661AD

Sky Blue (Pantone 298 C)

Taman Nasional Kepulauan Seribu

Sky Blue

Blue

Midnight Blue

Blue (Pantone 7455 C)

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

C: 64% M: 10% Y: 1% K: 0%

R: 64 G: 180 B: 229

C: 85% M: 70% Y: 0% K: 0%

RGB color for web application #40B4E5

Midnight Blue (Pantone 534 C) CMYK for 4 colour printing

RGB for screen application

C: 98% M: 85% Y: 36% K: 27%

R: 30 G: 52 B: 93 RGB color for web application #1E345D

RGB for screen application R: 58 G: 92 B: 173 RGB color for web application #3A5CAC

Orange Red (Pantone 173 C)

Taman Nasional Wakatobi

Orange Red

Dark Orange

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

RGB for screen application

C: 12% M: 87% Y: 100%

R: 211 G: 68 B: 28

C: 8% M: 71% Y: 97%

R: 224 G: 106 B: 45

K: 2%

RGB color for web application

Orange Yellow (Pantone 1365 C) CMYK for 4 colour printing

RGB for screen application

C: 0% M: 35% Y: 80%

R: 255 G: 181 B: 70

K: 0%

Orange Yellow

Dark Orange (Pantone 7578 C)

RGB color for web application #FFB546

K: 0%

RGB color for web application #E06A2D

Olive Drab (Pantone 364 C)

Taman Nasional Bukit Barisan Selatan

Olive Drab

Green

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

RGB for screen application

C: 73% M: 33% Y: 100%

R: 73 G: 117 B: 39

C: 64% M: 15% Y: 100% K: 2%

R: 108 G: 164 B: 56

K: 19%

RGB color for web application #497527

Yellow Green (Pantone 367 C) CMYK for 4 colour printing

RGB for screen application

C: 40% M: 0% Y: 81%

R: 163 G: 213 B: 193

K: 0%

Yellow Green

Green (Pantone 7737 C)

RGB color for web application #A3D55D

RGB color for web application #6CA438

Taman Nasional Bentung Kerihun

Olive

Green

Dark Green

Green (Pantone 627 CP)

Dark Green (Pantone 5605 C)

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

RGB for screen application

C: 44% M: 33% Y: 68% K: 85%

R: 0 G: 34 B: 23

C: 77% M: 53% Y: 73% K: 61%

R: 34 G: 54 B: 42

RGB color for web application #002217

Olive (Pantone 5757 C) CMYK for 4 colour printing

RGB for screen application

C: 55% M: 40% Y: 100% K: 22%

R: 108 G: 112 B: 45 RGB color for web application

RGB color for web applications 222

Taman Nasional Lorentz

Green

Lime Green

Dark Green

Lime Green (Pantone 7489 C)

Dark Green (Pantone 8730 C)

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

RGB for screen application

C: 61% M: 14% Y: 92% K: 1%

R: 114 G: 168 B: 79

C: 78% M: 27% Y: 98

R: 63 G: 129 B: 63

RGB color for web application #72A84F

Green (Pantone 7741 C ) CMYK for 4 colour printing

RGB for screen application

C: 78% M: 25% Y: 100% K: 10%

R: 76 G: 135 B: 62 RGB color for web application #42B773

K: 13%

RGB color for web application #3F913F

Taman Nasional Bunaken

Blue

Cyan

Dodger Blue

Cyan (Pantone 7472 C)

Blue (Pantone 7707 C)

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

C:63% M: 7% Y: 34% K: 0%

R: 90 G: 182 B: 178

C: 100% M: 55% Y: 34% K: 12%

RGB color for web application

Dodger Blue (Pantone 7469 C) CMYK for 4 colour printing

RGB for screen application

C: 100% M: 58% Y: 30% K: 10%

R: 0 G: 93 B: 133 RGB color for web application #005D85

RGB for screen application R: 0 G: 95 B: 127 RGB color for web application #005F7F

Taman Nasional Gunung Leuser

Olive

Dark Green

Green

Olive (Pantone 7749 C)

Green (Pantone 5743 C)

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

C: 53% M: 40% Y: 94% K: 21%

R: 115 G: 115 B: 53

C: 65% M: 50% Y: 88% K: 49%

RGB color for web application

Dark Green (Pantone 553 C) CMYK for 4 colour printing

RGB for screen application

C: 77% M: 48% Y: 76% K: 49%

R: 42 G: 70 B: 51 RGB color for web application #2A4633

RGB for screen application R: 64 G: 71 B: 38 RGB color for web application #404726

Taman Nasional Ujung Kulon

Pink

Violet

Dark Violet

Pink (Pantone 7432 C)

Dark Violet (Pantone 7421 C)

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

C: 26% M: 77% Y: 29% K: 1%

R: 187 G: 9 0 B: 127

C: 38% M: 94% Y: 63% K: 45%

RGB color for web application #BB5A7F

Violet (Pantone 222 C) CMYK for 4 colour printing

RGB for screen application

C: 44% M: 96% Y: 48% K: 34%

R: 112 G: 28 B: 69 RGB color for web application #701C45

RGB for screen application R: 106 G: 26 B: 49 RGB color for web application #6A1A31

Taman Nasional Kayang Mentarang

Dark Brown

Brown

Salmon

Salmon (Pantone 7593 C)

Brown (Pantone 4975 C)

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

C: 25% M: 85% Y: 92% K: 18%

R: 162 G: 64 B: 42

C: 49% M: 77% Y: 69% K: 67%

RGB color for web application #A2402A

Dark Brown (Pantone P50 - 16 U) CMYK for 4 colour printing

RGB for screen application

C: 0% M: 99% Y: 91% K: 60%

R: 121 G: 0 B: 2 RGB color for web application #790002

RGB for screen application R: 65 G: 31 B: 31 RGB color for web application #411F1F

Taman Nasional Way Kambas

Dark Olive Green

Olive Green

Dark Green

Dark Olive Green (Pantone 7735 C)

Dark Green (Pantone 627 C)

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

C: 75% M: 43% Y: 79% K: 38%

R: 55 G: 86 B: 60

C: 84% M: 55% Y: 70% K: 64%

RGB color for web application #37563C

Olive Green (Pantone 370 C) CMYK for 4 colour printing

RGB for screen application

C: 65% M: 26% Y: 100% K: 9%

R: 100 G: 139 B: 26 RGB color for web application #64881

RGB for screen application R: 18 G: 49 B: 42 RGB color for web application #12312A

Taman Nasional Bali

Yellow

Green

Yellow Green

Yellow (Pantone 7744 C)

Yellow Green (Pantone 370 C)

CMYK for 4 colour printing

RGB for screen application

CMYK for 4 colour printing

C: 32% M: 15% Y: 100% K: 0%

R: 186 G: 187 B: 19

C: 65% M: 26% Y: 100% K: 9%

RGB color for web application #BABB`13

Green (Pantone 7741 C) CMYK for 4 colour printing

RGB for screen application

C: 78% M: 25% Y: 100% K: 10%

R: 65 G: 136 B: 62 RGB color for web application #41873E

RGB for screen application R: 100 G: 139 B: 26 RGB color for web application #648B1A

Stationary Envelope

Letterhead The professional impact the letterhead and envelopes can be greatly enhanced by formatting letters with ap- propriate alignment, spacing and typefaces. A microsoft template is available including he logo and, the contact information is available for use if an emailable letterhead is needed

Business Card Front

Business Card Back

Application

Email: TamanNasionalIndonesia@gmail.com Telp: 0216243773 Fax: 02167833341 Address: Jalan johar baru no 37 blok 59