A N I N S I D E LO O K AT O U R
To be used on the website and on business stationery.
Used for smaller items like proďŹ le photos and favicons.
The Elle & Company logo is always black on a solid white background.
If the logo is on a colored background, the logo is a contrasting shade in the same color family.
The logo is never black on a colored background.
The text and the ampersand are always the same color.
The primary logo should never be tilted or rotated.
The logo and the background should never be in contrasting color families.
Use Proxima Nova for web if Avenir Next isnâ€™t available.
Avenir Next A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Regular, semi-bold, and bold can be used.
R A L E WAY A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
To be used on the website and business stationery.
To be used in blog post images and other collateral.
I L LU S T R AT I O N S Elle & Company illustrations are vector-based, simple, colorful, and ďŹ‚at.
TA G L I N E
PHOTOS Elle & Company images are bright with pops of color. Theyâ€™re slightly artistic while mimicking the clean, friendly aesthetic of the Elle & Company brand.