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E LLE

CO.

A N I N S I D E LO O K AT O U R

BRAND STYLE

GUIDE


LOGOS

01

|

PRIMARY

To be used on the website and on business stationery.

ELLE 02

|

SECONDARY

CO.

Used for smaller items like proďŹ le photos and favicons.


LOGO DO’S

E LLE

CO.

The Elle & Company logo is always black on a solid white background.

ELLE

CO.

If the logo is on a colored background, the logo is a contrasting shade in the same color family.

LOGO DONT’S

E LLE

CO.

The logo is never black on a colored background.

E LLE

CO.

The text and the ampersand are always the same color.

E LLE

CO.

The primary logo should never be tilted or rotated.

ELLE

CO.

The logo and the background should never be in contrasting color families.


FONTS

01

|

BODY TEXT

Use Proxima Nova for web if Avenir Next isn’t available.

Avenir Next A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

02

|

HEADER TEXT

Regular, semi-bold, and bold can be used.

R A L E WAY A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0


COLORS

01

02

|

|

PRIMARY

To be used on the website and business stationery.

#27888B

#AFDDCF

#DDB995

#FCD4CD

#F58674

#EF3F30

SECONDARY

To be used in blog post images and other collateral.

#7C1D5D

#EBCAE1

#231F20

#C61E57

#B0246E

#CBE4D2

#29A899

#80CCD2

#035977

#EDECF0


I L LU S T R AT I O N S Elle & Company illustrations are vector-based, simple, colorful, and at.

L

01 Logo

TA G L I N E

HEADER


PHOTOS Elle & Company images are bright with pops of color. They’re slightly artistic while mimicking the clean, friendly aesthetic of the Elle & Company brand.


Elle & Company Brand Style Guide