Ella Seviour Design for Industry NORTHUMBRIA UNIVERSITY
Contents. Daily Logo Challenge
KBlend by Kenwood
Handle with Care
Christmas Cracker Packaging (Hallmark)
Daily Logo Challenge As a self initiated projected I have decided to partake in the Daily Logo Challenge (found at: www.dailylogochallenge.com)
“Hot Air Balloon”
Model Making I am proficient in model making, using a variety of materials and tools to make detailed and accurate models and replicas. The above models were all set as individual briefs to test our skills.
1 Hierarchical Forms 2 Replica 3 Cube 4 Watch
4 perfect spheres ascending in scale. Medium density foam. Scale replica of 330ml can. Medium density foam. 40mm cube. Card. Scale replica of Rolex Submariner. PVC card.
5 Interlocking Forms
Locking arrows. PVC card.
6 Intersecting Forms
Creating negative space. Card..
NonLiteral Product To design a â€˜non-literal productâ€™, i.e. a product that has no prescribed function, but which consciously manipulates how an electronic, personal domestic or business product can be perceived. The semantic should be appropriate to a mass manufactured small-scale product.
Bulbous: adjective. Fat, round, or bulging.
My chosen word was bulbous. I thought this would challenge my model-making skills and the comfortable, organic shape would lend well to ergonomics. With simple but semiotic design it was clear my product encapsulated electronics. The language of interaction was clear, from how the user would hold it to how it would function.
Kblend By Kenwood A live brief given by British kitchenware company Kenwood. To Design a solution to allow Kenwood to be more relevant to the millennial consumer.
Millennial love experiences
Quick healthy meals
Fitness fuel and recovery
Personalised meals Ella Seviour
Our Design Direction.
â€œBy 2024, the digital health market will have quadrupled and be worth $379 billion.â€? 14
How it Works.
Smart scales in base of cup measure ingredientsâ€™ weight
Tritan blending cup: durable, shatterresistant and BPA free
Stainless steel blade Stainless steel encased base. Uses magnetic airdrive technology to connect with lid and power blender
Once the lid and the base connect the lid will realise this and start spinning a magnet, thus spinning the magnet in the lid and turning the blades
Brush-less electric motor
Compatible with or without smart watch
App Flow. Start-up screen
Manual exercise input
Manually input exercise if user does not own a smart watch Post-workout screen
Auto opens after a workout is complete detected by smart watch
As items are placed in cup, green ring on app fills up
Smoothies tailored specifically to help with post-run recovery
Scan to watch the video.
Handle With Care To design an oral-care product to help older and cared-for people maintain good brushing habits.
The Design Process. Rapid prototyping solutions to the problems we faced.
Market Research into existing oral health products.
Experiencing brushing each otherâ€™s teeth and brushing with handicaps.
We sketched throughout the whole design process.. 24
Making and refining final prototype.
Modelling different hand grips for ease and comfort.
CAD modelling final design.
Christmas Cracker Packaging A live brief and competition run by gifting and stationary company Hallmark. To redesign their productâ€™s packaging without the need for plastic.
I received a two week placement as a result of winning this competition. 26
Brand Triangles. Opening Gifts VALUE
Surprised. Special. Intrigued. Understood. Appreciative. Appreciated.
Folded. Tissue Paper. Luxury Box. Bows. Gift Bags. Standout. Cellotape. FUNCTIONAL
Idea One. Family Activity
Problem Solving VALUE
Cares for the environment. Frustration behind issues.
Close together. Making Memories. EMOTIONAL
Plastic free. Minimal. Easy transportation. Familiar. POS. Handle. Easy open.
Creative. Something for Everyone. Keepsakes.
Idea Three. 27
Idea One. Everybody opens gifts in their own way. The packaging is to look reminiscent of a gift and emulate the experience of how different people open presents.
Like to open presents slowly by peeling off the tape to savour the surprise.
He wants to open his gifts as quickly as possibleHe has no technique, just mindlessly pulls at the paper until it rips.
Idea Two. Packaging that isnâ€™t just packaging. Packaging that doubles as a craft activity. (The cracker gifts are used within the activity.)
Believes crackers are a fun way to interact with the family and improve table conversation.
Idea Three. Packaging that solves the problems found in existing boxes on the market. I.e. use of plastic, display and transportation.
Likes his packaging to be simple and intuitive. He buys aesthetic and affordable crackers and buys them as part of the large Christmas shop.
Jayâ€™s Jars As a self initiated projected I designed and created a line of jams, chutneys and spreads to give as a gift.