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Ella Seviour Design for Industry NORTHUMBRIA UNIVERSITY

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Contents. Daily Logo Challenge

4-5

Model- Making

6-7

Non-Literal Product

8-11

KBlend by Kenwood

12-21

Handle with Care

22-25

Christmas Cracker Packaging (Hallmark)

26-33

Jay’s Jars

36-37

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Ella Seviour


Daily Logo Challenge As a self initiated projected I have decided to partake in the Daily Logo Challenge (found at: www.dailylogochallenge.com)

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EST

2018

“Music Streaming”

“Fashion Brand”

“Coffee Shop”

“Ski Mountain”

“Panda”

“Single Letter”

“Rocketship”

“Driverless Car”

“Hot Air Balloon”

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Ella Seviour


Model Making I am proficient in model making, using a variety of materials and tools to make detailed and accurate models and replicas. The above models were all set as individual briefs to test our skills.

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1 Hierarchical Forms 2 Replica 3 Cube 4 Watch

4 perfect spheres ascending in scale. Medium density foam. Scale replica of 330ml can. Medium density foam. 40mm cube. Card. Scale replica of Rolex Submariner. PVC card.

5 Interlocking Forms

Locking arrows. PVC card.

6 Intersecting Forms

Creating negative space. Card..

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Ella Seviour


NonLiteral Product To design a ‘non-literal product’, i.e. a product that has no prescribed function, but which consciously manipulates how an electronic, personal domestic or business product can be perceived. The semantic should be appropriate to a mass manufactured small-scale product.

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Bulbous: adjective. Fat, round, or bulging.

My chosen word was bulbous. I thought this would challenge my model-making skills and the comfortable, organic shape would lend well to ergonomics. With simple but semiotic design it was clear my product encapsulated electronics. The language of interaction was clear, from how the user would hold it to how it would function.

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Ella Seviour


NON-LITERAL PRODUCT

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Kblend By Kenwood A live brief given by British kitchenware company Kenwood. To Design a solution to allow Kenwood to be more relevant to the millennial consumer.

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Research.

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Insights

Opportunities

IOT

Connected home/life

Millennial love experiences

Experimental cooking/dining

Fast-paced lives

Quick healthy meals

Hyper-health aware

Nutritional tracking

Fitness fuel and recovery

Personalised meals Ella Seviour


Our Design Direction.

“By 2024, the digital health market will have quadrupled and be worth $379 billion.� 14


Development.

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Ella Seviour


How it Works.

Smart scales in base of cup measure ingredients’ weight

Tritan blending cup: durable, shatterresistant and BPA free

Stainless steel blade Stainless steel encased base. Uses magnetic airdrive technology to connect with lid and power blender

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Smart Lid

Magnet

Smart Base

Magnet

Once the lid and the base connect the lid will realise this and start spinning a magnet, thus spinning the magnet in the lid and turning the blades

Brush-less electric motor

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Ella Seviour


Compatible with or without smart watch

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User Journey.

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Ella Seviour


App Flow. Start-up screen

Home page

Suggested shopping

Smoothie search

Manual exercise input

App icon

Manually input exercise if user does not own a smart watch Post-workout screen

Auto opens after a workout is complete detected by smart watch

Tailored smoothies

Smoothie

Ingredients

As items are placed in cup, green ring on app fills up

Smoothies tailored specifically to help with post-run recovery

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Scan to watch the video.

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Ella Seviour


Handle With Care To design an oral-care product to help older and cared-for people maintain good brushing habits.

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Development.

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Ella Seviour


The Design Process. Rapid prototyping solutions to the problems we faced.

Market Research into existing oral health products.

Experiencing brushing each other’s teeth and brushing with handicaps.

We sketched throughout the whole design process.. 24


Making and refining final prototype.

Modelling different hand grips for ease and comfort.

CAD modelling final design.

Final Product.

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Ella Seviour


Christmas Cracker Packaging A live brief and competition run by gifting and stationary company Hallmark. To redesign their product’s packaging without the need for plastic.

I received a two week placement as a result of winning this competition. 26


Brand Triangles. Opening Gifts VALUE

Surprised. Special. Intrigued. Understood. Appreciative. Appreciated.

EMOTIONAL

Folded. Tissue Paper. Luxury Box. Bows. Gift Bags. Standout. Cellotape. FUNCTIONAL

Idea One. Family Activity

Problem Solving VALUE

VALUE

Cares for the environment. Frustration behind issues.

Close together. Making Memories. EMOTIONAL

EMOTIONAL

Plastic free. Minimal. Easy transportation. Familiar. POS. Handle. Easy open.

Creative. Something for Everyone. Keepsakes.

FUNCTIONAL

FUNCTIONAL

Idea Two.

Idea Three. 27

Ella Seviour


Idea One. Everybody opens gifts in their own way. The packaging is to look reminiscent of a gift and emulate the experience of how different people open presents.

Like to open presents slowly by peeling off the tape to savour the surprise.

Sarah

He wants to open his gifts as quickly as possibleHe has no technique, just mindlessly pulls at the paper until it rips.

Archie 28


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Ella Seviour


Idea Two. Packaging that isn’t just packaging. Packaging that doubles as a craft activity. (The cracker gifts are used within the activity.)

Believes crackers are a fun way to interact with the family and improve table conversation.

Angela 30


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Ella Seviour


Idea Three. Packaging that solves the problems found in existing boxes on the market. I.e. use of plastic, display and transportation.

Likes his packaging to be simple and intuitive. He buys aesthetic and affordable crackers and buys them as part of the large Christmas shop.

Tom 32


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Ella Seviour


Jay’s Jars As a self initiated projected I designed and created a line of jams, chutneys and spreads to give as a gift.

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Ella Seviour


Thank You

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