Don’t like the literal ‘1.’ Could I use a rectangle instead?
I’m coeliac so have chosen to rebrand Gluten Free beers as a personal project. Would also like the artwork to run across the three beers.
Because my focus is on GF I want to look at how these beers are brewed differently to ‘normal’ beers. Can I make textures/patterns based on the ingredients used to brew the beers?
Artwork will look better on cans. Unless itâ€™s minimal, in which case it would work on bottles. Has the brewery produced their beers in bottles for a specific reason though?
How could the shapes link and run across the series of brews
Which part of the design should be patterned?
I think the ‘NO.01/NO.02/NO.03’ names are really significant to the beers. So it’s important that I try and incorporate this into my design.
I don’t particuarly like how the numbers look, so wondering whether I can represent the numbers through shape. Would it still be recognisable as a number if it was abstract?
Representations of numbers
To make this a more substantial project, can I think about accompanying promotional material. Rebrand launch event â€“ poster? Tote bags Pin badges Cardboard carriers Bottle caps â€“ GF logo Can I think about using a tactile label?
Looks like a petri dish Consideration into yeast is good, however a reference to bacteria, directly or indirectly is not a great selling point.
I don’t want the colours to look too ’acidy’ but still want to represent a light refreshing drink
The pattern is dark against the background because I didnâ€™t want to overstate the ingredients. I want it to be quite subtle.
For marketing purposes, the design flows across the three beers. Hopefully this will make them stand out more in a bar or on the shelves of a supermarket/craft beer shop.
Mockup shows how the beer could be ‘hash tagged’ on social media using just the name of the beer ‘#3’ rather than ‘NO.03’